This is my first Top Tips Tuesday blog and I hope you find it useful. When I first started my Facebook author page, I really had no clue what I was doing. It was a frustrating endeavor a lot of the time, as well as one that often felt rather pointless. However, my attitude has really changed and although my following is still small, it is growing. Here are three tips to help yours do the same.
1) PATIENCE is key! You might look around and see other author’s with thousands and thousands of likes while yours is still hovering around 100 or so. They might be doing something right, they might be selling loads of books or they might have paid for them. Of course, you can pay for Facebook likes and Twitter followers, but personally I don’t see the point. They are just faceless numbers and are not likely to result in book sales. It took me ages to get to 100 likes, and even longer to get to 200. In the early days it felt like I was just talking to myself, but I kept it going. You can also pay Facebook to promote your page, but again, this does not guarantee book sales. Or you can work at it. A blog and website with Facebook Like buttons are a must. Joining the big free social media sites like Twitter, Pinterest and Goodreads is another must do. You can link all these sites to each other which means if you post a blog it will get sent to Twitter and Facebook, and so on. Connecting with other authors and/or readers is another way to grow your page. But don’t just follow people and then message them asking them to like your Facebook page or buy your book. That’s spamming and it annoys people. Instead try to foster genuine connections. If someone follows you on Twitter and seems like someone who would enjoy your page, message them to thank them and ask if they would like to connect on Facebook. Note; this means you like their page as well! It works both ways. Keep the conversation going, maybe buy their book and review it. You might never hear from them again, or they might be really touched and do the same for you. Remember that writers are readers too! Be patient and keep working at it and it will grow in time.
2) ATTITUDE! You’ve got to put the right attitude across. This is not your personal page. This is your professional author page, and so you must start acting like a professional. Don’t rant and rave on there. Don’t complain about not having enough likes, or being ignored. Do this in private messages to people who are feeling the same! If you went to see your child’s teacher and they moaned about how much the children annoy them, you wouldn’t be very happy would you? If you went to see the bank manager and he reeled off a load of negative things that had happened in his day, you would think about going elsewhere. Be professional now that you are in the public eye. Moan in private, celebrate in public! Thank people for their likes and engage with them when they comment or post. These likers are your potential readers! They want to feel good when they go to your page. They want to feel inspired when your posts come up on their feed.
3) ACTIVITY! I cannot stress enough how important this is. Keep your page active. Don’t just post on there when you have a new book out. Don’t save it just for posting new reviews. Try to post three or four times a day and keep it interesting. Yes, it should be a platform to shout about your achievements. By all means share your good reviews, but it needs to be much more than that. Share your blog posts, and help other authors by reblogging their posts. Think of your page like your own mini magazine. You are the editor. What will interest your readers? What will keep them coming back for more? Engage them in conversations and debates. I recently had a lot of activity when I discussed the subject of authors giving their books away for free. And that is the key; activity. Remember that if people do not engage with your page, then Facebook will think they have lost interest and will stop showing it to them. You need to keep them liking, commenting and sharing. Tell them your progress, give them updates and teasers. If you are editing, post snippets from your work to get them interested. Asking for help naming characters always goes down well on my page! People love to get involved! Have contests and giveaways. Post interesting articles from other pages. There are so many great pages on Facebook for authors, and you will find a constant stream of advice, top tips, personal stories and blogs, and information that the readers and writers on your page will get something from too. Pay it forward and help out other authors! Read and review their books or share their pages. Think about the times of day you are posting and don’t forget that people in other parts of the world may be going to bed when you are waking up. Try to post throughout the day so that people don’t miss things. Tell people about useful promo sites you have found. Share your experiences.
Don’t give up!