Guest Post: Shalaena Medford on why your blog is not about YOU!

Last Friday I introduced you to my new look blog and explained why I had renamed it and focused it on a theme that connects my writing and reading habits. I promised you a guest post from the indie author Shalaena Medford who inspired and helped me with these changes, so here it is! Over to you, Shalaena…

Hello readers and fans of Chantelle Atkins! Thank you so much for taking the time out of your day to read my guest post to this very lovely author’s blog.

You read in her previous blog post about changes she has been making to her website. I also have been making changes to mine according to the things I’ve learned in my New Media course at Southern New Hampshire University. (Yep, you read that right, I’m a darned Yank from the States! Don’t worry, I will not be tossing any tea. I love tea.)

Right off the bat we learned one major thing, which is that this is not about us. Yes, our selfish little scribbler’s hearts, with its ego-centric blinders focused on arguing “But it’s MY book, and MY website about ME!!” Yes, this is true. But when we treat it that way it’s like sitting down with that one friend we all have that somehow makes everything about them.

“Oh, I just bought this lovely book and—”

“Well I saw the movie twice and I don’t think the book is worth picking up.”

I don’t know about you, but I’d like to hit speaker number two for three reasons. One: don’t interrupt, you egocentric prat! Two: Who cares that you’ve seen it twice? No one asked for your opinion, anyway. Now sit down and let the other person finish telling you about this book! Three: You’re not going to read the book because you saw the movie? That’s the point where I (in the words of Ryan Reynolds) “have trouble listening to the rest of our relationship.” Seriously, you’re going to judge the book by what you saw in the movie? Excuse me. I have to go do…something else.

So reading that MY website isn’t about me was jarring. Then I realized, it’s not that it isn’t about the author, it’s that it isn’t FOR the author. My website isn’t for me. It’s for my fans. It’s for you guys! You fabulous readers who pick up bound sheaves of tree skin with tattoos on them (most wonderfully colorful description of a book I’ve ever had the pleasure of reading) and get lost in the worlds that we, the authors, have created for you. So why wouldn’t our sites be for you? A place where you can sit down and explore all the nooks and crannies and feel right at home.

So then I had to stop and think about not just my steampunk series, but all of my works. What they’re about, who the main characters are and who they speak to. Who are my readers? Chantelle writes about outsiders. I realized my main characters, and my readers, are misfits, or what I call the “socially abstract.” But my characters are at that point where they’re looking for the place where they fit in, or at least still trying to accept that they will always be on the outskirts of most social circles. My characters, like my readers, are still growing and learning to become comfortable in their own skin.

Once the reader type had been established, it was only a matter of finding out what they would like to see and what would engage them. I’ve set up a “share your story” page for those who have triumphed in their own small way (i.e. coming out, standing up to a bully, etc.), and I share their stories in my blog. In their own words. Because we all deserve a voice, no matter how insignificant we feel.

When I had a good grasp on what I was doing for my website, I decided to pass along the information to Chantelle. I’d been reading her articles for ages, which led me to follow her on Facebook, and eventually message her (mostly to ask who does her fantastic covers! I’ve since hired the same artist for one of my upcoming novels) and try to connect. It’s only recently we began talking more, and I am so glad we have. Chantelle is a genuinely wonderful person. While I haven’t had the pleasure of reading more than a page of her works, I think her writing is absolutely wonderful. But I’m sure you already know that!

So, here’s to Chantelle, for gracing us with her words.

And here’s to you, the readers of the world, who give authors like us a purpose. Enjoy Chantelle’s page (or mine if you really want to pop in and see what sort of crazy is going on in there). Because it was made for you.

Thank you for reading!

Remember to always stay abstract!

~Shalaena Medford: Author, Editor, Designer, Weirdo~

(Blushing! Thank you so much to Shalaena for writing this guest post for my blog and for helping me so much lately! I know she would love to connect with you also on her blog Socially Abstract. You can also follow her page on Facebook and link up on Twitter. And if you’d like to check out her work, here is her page on Pronoun.

This is the first guest post I’ve published to my blog and thanks to the wonderful writers I have connected with over the years, there will be many more to come! If you would like to submit something to post on my blog then do get in touch. If writing related, then any topic is fine. If it’s fiction or non fiction then something along the outsiders theme would be brilliantly received. See you on Friday!) Please feel free to comment below! 

New Name, New Blog? Well….

If you follow my blog, you may have noticed I’ve been a bit absent lately. Not that I was ever a rigidly regular poster (although that all may be about to change!) I was always more of a write when I have something to say kind of blogger…

So, questions?

Where have I been and what have I been doing?

Why have I changed the name of this blog? What does it all mean?

Stay with me, and all shall be explained.

Firstly, I’ll blame the absence on two things. One, writing books. Or more to the point, struggling with what feels like the millionth draft of one particular pain the arse book…yes, you’ve guessed it, I’m talking about The Tree Of Rebels. Long story short; it still needs more. It needs more detail, more meat, more clarification, and it also needs the sequel to be finished.  (More on this another day!)

The second thing to blame my absence on, is actually a person. The brilliantly quirky indie author Shalaena Medford. We connected recently on social media, and got talking about selling books and building an audience. Luckily for me, Shalaena is currently studying book marketing as part of her Writing and Publishing course, and she was happy to share some articles and some knowledge with me. She showed me how she was updating and revamping her blog, making it appeal to the type of readers who would enjoy her work. (Don’t worry, I have roped her in to write a guest post explaining how and why authors should build an author platform. She’ll be able to explain much better than me!) There are many strands to this, and lots of advice to take on board, but the one I’ve been concentrating on is re-branding the blog.

Now, I know that all sounds rather cold and corporate, but it’s actually very sensible and even quite fun! So, why have I re-branded my blog and what does that actually mean?

When I started this blog I hadn’t published any books. I simply wanted a way to share my works in progress with my Facebook friends. I called it Life In Words as a temporary name while I tried to think of something better. A few years later, with published books under my belt, I started to put more effort into the blog, listening to the advice of others, and adding pages and blogging more often.

Anyway, after chatting to Shalaena, I realised that another blog overhaul was badly needed. And this time it had to be serious. I needed to think about what my books had in common. Who were they about? Who were they aimed at? Who would like them and why? It slowly dawned on me that they all had a common theme, which was the main characters being outsiders. They are all, in one way or another, rebels and non-conformists, individuals who aren’t bothered about fitting in. I then had a further revelation. The kind of books I like reading are the same! A whole list sprang to mind, and I realised that it’s always the characters I am looking for, and it’s the quirky, the weird and the rebellious that draw me in. So my work and my reading list had a common theme! It was time to think up a new name for the blog and gear it towards that theme. Now this is not a rigid thing. Just an acknowledgement of a theme that runs through my work, and through the books I read, the politics I believe in, life experiences and so on. It was all already there. I just needed help to see it.

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So that’s what I’ve been doing for the past few weeks. Revamping the blog. Re-branding it! Helping to streamline and focus it, with the intention of attracting the kind of people who will genuinely want to read my work and hear what I have to say. I’ve added some new pages! I now have a Recommended Reading page, where you can find my favourite books, old and new. I also have a brand new Character Bios page, where you can find out more about the characters in my books.

And I have goals and intentions!

I aim to blog once a week, every Friday in fact. I’ve been too lazy about this in the past, and of course, it goes without saying, that if you want people to engage with you, you’ve got to show up regularly and put the work in. Every Friday I will post something. It might be about my week, my writing, books I’ve read, thoughts I’ve had, who knows? But I will be here!

There will be guest posts! These will be mostly from writers, but also other people with something to say. There may be extracts from novels, works in progress, and opinions on writing, publishing and marketing.

And I am asking for submissions! I need you too! I need your input. Your book recommendations, your favourite authors, your own thoughts, your own stories. I am open to anything, so just contact me. As long as it is somewhat in keeping with the outsiders theme, OR is generally writing related, then I am interested!

My guest posts will run on Mondays from now on, starting with the wonderful Shalaena explaining how  and why she has been working on her own blog identity.

But for now, it’s over to you. Do you have a blog for your writing and if so, how did you choose the name? Does it have a theme that relates to your own writing or not? If you’re a reader who follows blogs, which ones attract you and why? Please feel free to comment below! See you next time!

 

Breaking Facebook Dependence—How to Create an Enduring Author Brand

Great post for anyone starting an author blog or wanting to put more work into theirs!

Author Kristen Lamb's avatarKristen Lamb's Blog

Image via Drew Coffman courtesy of Flickr Creative Commons Image via Drew Coffman courtesy of Flickr Creative Commons

Friday I wrote a post Is Facebook Dying? What’s Killing It? to relay what I strongly will be the next evolution of the Digital Age, a Web 3.0 if you will. Judging from the early success of augmented reality games (referencing Pokemon Go), I think we can expect to see more games and more variations.

And this is not necessarily a bad thing.

FB has been like a spoiled child garnering all the attention for far too long. Perhaps that is at least in part responsible for all the poor behavior. Thus, the new ARGs really are like that younger sibling that comes along.

Suddenly FB is no longer an “only” child and is going to have to learn to share attention. Does it mean we will never again pay attention to FB? No. But it certainly won’t have the monopoly…

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When Fear Drives Fiction

So, I’m reading George Orwell’s 1984 for the first time and wondering if what deterred me from it for so long was fear of fear. By that I mean there is already so much to be afraid of in this world, why would I want to give myself more? I’m currently writing from a place of fear and uncertainty and it’s pretty obvious that I’m not the only human feeling like that right now. And I mean on a daily basis. It’s like that Monday morning stomach lurch, except it happens every morning. It’s like the heavy sluggish twisting guts you get before an exam, before a driving test, before you do anything you’re scared to do. Except it never goes away. It’s there all of the time. Weighing me down, wringing me out, making me pause to catch my breath. It’s like that too; like I can’t breathe properly, like there is a deep and shaking level of fear rising up to the surface, and if I am quick I can take a breath and send it back down again. Deal with it another day. Move on quickly into the light.

And there is light. It’s vital to remember that. There is light and love everywhere, and I hope you’ve got as much as I have in my life. When I feel too bad, when the sinking feeling starts to drag me down, I buck myself up and busy myself with the things I love. My beautiful children. Loud music. My garden full of flowers, vegetables and animals. Writing and books.

I’m examining the world right now and wondering if life imitates art, or if it is in fact the other way around. Does art reflect the world we have already created? Or does it project our fears for the future based on what’s going on around us right now? George Orwell must have been pretty terrified, that’s all I can think. Big Brother. Thought police. Uniforms and Two Minutes Of Hate. Chilling stuff. Which all feels rather apt and grim at the moment.

I’m writing to you from a post Brexit Britain. I hate the word Brexit. To me it sums up the dumbing down we’ve been subject to for so long now. Let’s join two words together and make a new one so we don’t have to say too many words! Now I don’t care how you voted, and I’m not going to talk here about my vote, or the whole situation in any real depth. I personally feel that there were good reasons to stay and to leave, but that as usual the government and the media focused on immigration and fed us lies, and what an ugly divisive country this now looks as a result. Let me say again, if you voted to leave, I respect that vote and your reasons for it, and I’m not going to talk about what might happen next. What saddens me most right now is the applause and delight demonstrated by far-right groups across the globe. Whether you like it or not, there are many people out there using this situation to legitimise racism and xenophobia, and that makes my heart sink. I thought we had come so much further than that, but it feels like we are slipping backwards all the time.

It feels like we are now adrift, with no one stepping in to guide us through this unchartered territory. The Labour party and the Conservatives are in turmoil. Everything feels weird and unsafe. I can’t help but wonder what future writing will evolve from this tumultuous time in politics. And that’s the only way to get through it, I feel. Write about it.

My next two books certainly reflect a lot of my current fears, thought I don’t think I was entirely conscious of it to begin with. The Tree Of Rebels was conceived one day when I signed an online petition to prevent Monsanto patenting seeds. I didn’t really know too much about the case, but some very concerned friends of mine deemed it a very serious issue, so I signed it and hoped for the best. It got me thinking though. What if a company could patent seeds? All the seeds? What if they could then, bit by bit, own nature? What if in the future, growing your own food was banned? Surely a government with complete control over nature, would have complete control over its people. The idea made me wonder further; how would this society operate without total rebellion? Well, the people would need to be thankful for what they were given, and what makes people thankful? Perceiving life to be better now than it was then. A story driven by wonder and what if’s…but ultimately fear. I’m a keen gardener myself. I worry so much about the state of the world, so I’m trying to become more self-sufficient, just in case. The thought of someone telling me it’s now illegal to grown my fruit and vegetables or raise my chickens and ducks is terrifying. The thought of a giant and powerful company with extremely dubious ethics essentially owning nature appalls me. So I wrote about it.

Writing helps me make sense of the world. Or at least it is my desperate attempt to. I guess we all have our fears. Things that keep us awake at night. I’ve felt for a while that the world and all it’s people are heading towards some kind of tipping point. Is the world now worse than it has ever been? I scroll through my Facebook feed to witness a never-ending roll call of human misery, animal abuse, environmental damage and worse than all of that; apathy. I feel sick to my stomach, as well as helpless, cynical and angry. Are these the most selfish times we’ve seen? The most brutal? Maybe it is all too easy to look back on the past too fondly. I’m guilty of this myself. I become convinced that the 1980’s and 90’s were a wonderful, simple time. Surely it was all lovely then, wasn’t it? Well no, actually. It’s just that I was a kid and totally unaware.

Fear and dismay drive fiction. We create stories we are frightened of as a way of warning ourselves and others. Helplessness spawns words and worlds and sometimes, if we are lucky, solutions. At least it makes us feel better, anyway. Elliot Pie was born of this frustration with the modern world and the way it is all heading. Elliot is 12 and he wants to do something to help his mother, who is refusing to leave the house after a number of hard knocks. How can he convince her the world is not a bad place filled with bad people?

It’s been quite a task for a writer currently so disillusioned and afraid. But I had to go back and look at it all through a child’s eyes. Elliot doesn’t want to give up on the world yet, or on life. He feels like the adults in his life have all written it off for him before he’s even had a chance to work it out for himself.

Like Elliot, and for my own children, I have to cling onto a dangerous and painful amount of hope. I stand by the very few politicians who have decent intentions. I hope the powers that be don’t prevent them trying to change things. I hope that people are not too apathetic, too far gone, too addicted to reality TV and pointless celebs to fight back before it is all too late. I hope George Orwell was wrong. I hope Elliot Pie is right.

In the meantime, my advice to anyone feeling like I am right now, is to do what you can to ensure love wins. Whatever that means, in whatever way you can, make spreading love and tolerance part of everything you do. This morning I woke up feeling more positive than usual. I decided on the school run journey that I would be kinder than normal, and I let out as many waiting cars as I could. It was actually sad how many of the drivers looked genuinely surprised and thankful. I played some invigorating, uplifting music, told my kids I loved them, and decided that if the two little rabbits in the adoption centre of the pet shop were still waiting for a home, then I would get them. I’d had my eye on them for a while, and once I’d learnt their history (four years of neglect) it was a done deal. I know it’s not much in the grand scheme of things, but every little bit of love counts. And at least I changed the world for them.

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