Author: ChanAtkins

Book Promo Plan (Getting my arse into gear)

~ ChanAtkins ~ 3 Comments

It’s about time I made a proper plan.

Now, I’m not really a plan kind of person. I will freely admit that I do not have the remotest touch of OCD or perfectionism of any kind. I am by nature a messy, laidback, go with the flow kind of girl. I don’t need all my picture frames to be straight on the wall. I don’t need my books organised in height level on the bookshelves. I don’t mind a bit of dust here, a cobweb or two there, or sticky fingers on the windows and walls.

But when it comes to promoting my books, something needs to change. I need to sort it out. I need to work it out. I need a proper plan and I need to stick to it. Now, like I’ve mentioned before, I do all the right things, or at least I think I do. I pick up tips and advice all the time. I just don’t always find the time to follow through with them. I make great lists. I am a list sort of person. Lists are great, because without lists and remind-me notes, I would be living an even more haphazard life than I already am!

Just recently I signed up to a free on-line course by a successful author. Daily emails came through with tips on everything you can think of. Some of these emails contained links to join up to more courses, so I did, and one of these was a Book Launch course. No, I haven’t done it yet. I don’t have the time! I am sure I will get to it eventually, and I am sure I will make some lists of things I should be doing to promote my books. Maybe this blog post, this ‘plan’ will be the first step in me getting it together with all this. Well, I’ll aim for it.

So far, my approach to promoting my books has been sketchy, disjointed, back to front and upside down. I’m not joking. I have never done a book launch thing. Not sure how to. (Haven’t read those emails yet, remember?) I have never done the promo before the book release. Well, not really. Not unless posting on my Facebook author page counts for much, which I doubt. I don’t have a marketing strategy, and I don’t even know what one is. When I started all this two years ago, all I thought about was writing. To me, writing was, and still is, the most important thing. I learnt the hard way, like a lot of indies. Getting a book out there and patting yourself on the back for making a dream come true does not automatically guarantee you sales. Not even from friends and family. It is much, much harder than that. And I have learnt. And I have come a long way. Things have changed, and things are always getting better.

But! I still feel I am missing a trick. I see and hear other authors talking about their sales and I start to think; what the hell am I doing wrong here? How can I reach more people? I still feel like such a novice. It’s never too late for me to start better promoting the books I already have out there, but what better way to get my head around this marketing plan thing, than to start with a brand new book? In other words, try to get it right this time? So this plan will go into action as of now with my brand new book The Tree Of Rebels. This book won’t be released for some time as it is only in the third draft. But I can start the ground work now, right? Isn’t that what they say? And if it makes a difference I can then apply this plan to all future books!

So here is the plan. Tell me what you think. Tell me yours! Please feel free to comment. Let me know what else I need!

1) Write first draft (done)

2) Write second draft (done)

3) Send out to at least three beta readers (in progress)

4) Receive feedback/critique and start third draft – make better!(now in progress)

5) Fourth/Fifth/sixth – you know the score – until it is done

6) Arrange front cover (done)

7) Enter in competition to drum up promo (done already!)(noooo, this competition is now cancelled, so need another idea here!)

8) Write short stories inspired by the book to draw people in and get them interested in the whole book and post these on Wattpad and blog (in progress)

9) Post segments of actual novel on blog and share

10) Create Pinterest storyboard, make memes with quotes and images and share

11) Approach people for advanced reviews

12) Get the street team involved in promoting/sharing/reviewing in advance

13) Start a countdown to cover reveal on FB page

14) Sort out ebook and print book at SAME time so that both are available at the SAME time and people don’t have to wait ages for me to faff about getting prints done!

15) Announce a release date for both

16) Contact as many promo sites as can (free ones and pay for ones)

17) Do same with review sites

18) Create a release day event on FB and get other authors to guest and join in with q and a sessions and their own giveaways etc

19) Email everyone I know about release date and release event

20) Have release day event on day of release!!!

BOOM!!!

So ,what do you think??

Well, it’s an improvement on what I’ve done so far anyway. This feels more professional and organised, and when I forget what I am meant to be doing I can refer back to this post and remind myself. Thanks for reading, don’t forget to add your comments and suggestions re book promotions.

Once We Are Gone

~ ChanAtkins ~ 3 Comments

 

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Away from the roaring road, is a green tunnel that leads down to the river. I crawl down it most days, on foot or by car. The lane is narrow and lined by mighty oaks and monstrous rhododendrons. They are lurching forward, always stretching and growing and trying to claim back what is rightfully theirs. Their thick arms reach out over the lane, linking up to create a canopy that shuts out the sun. Lower down, the nettles and brambles do the same, creeping out across the ground, and the tunnel grows tighter. Twisting around the oaks like old friends, filling every available space, the rhododendrons are a wall of lilac filled with bumblebees. Squirrels dart from tree to tree, playing a game of chase up the trunks of the oaks. The further you wander from the road, the deeper she embraces you. Mother Nature. She makes you hers again, just for a time.

No human noise now. No human mess. Someone will come along soon enough. Someone will come along with the hedge-cutter whirring, with the strimmer slicing and chopping, to tame her wild ways. They will hack at her arms and shave back the unwanted feasts of nettles, campion, cow parsley and garlic mustard. No one knows what they are. No one cares anymore. Trimmed and contained, she will return to her patience.

For one day, no one will come. Because no one will be left. No vans or trucks will rumble down from the road. No chainsaws will come to mutilate her. Mother Nature will be free at last. She will reach and claw greedily and hungrily across the lane, grasping hands with the other side and pulling tight. She will awaken for good. She will take it all back. Down the lane and over the bridge, but no human feet will fall here again. The railings of the bridge will rust and drop into the water. The concrete will be forced apart by fingers of creeping green. Past Twisty Corners, no cars will take the corner too fast, no small hands will stand on the curve and reach for blackberries. Dandilions will push up through the tarmac. Again and again until they dismantle it all and throw it away. The fence posts will fall and rot. The barbed wire will be buried under the ground. The hedgerows will grow thicker and fatter and taller until the lane is gone. Until it is swallowed up.

The houses will crumble to dust. The things that we have built and lived in and filled with things we worked a lifetime to own, will fall asleep and die just like us. The seeds will be sown undisturbed and taken by the breeze into the buildings, where they will distribute over and over again until plants and trees thrust through the rooftops and out of the chimneys. The windows will be smashed. It will all be broken apart.

Once we are gone. When we have fought our last war. When we have drilled the last drop of oil out of the earth. When we have starved the land of the very nutrients we needed to survive on it. Once we are all gone, Mother Nature will still be here and she will sigh her hefty relief that our brief time here is over and done with. She will laugh out loud at the foolish belief we had they we would destroy her. She was just biding her time. Just waiting us out. Like a patient mother waiting for a spoiled and ungrateful child to finish their tantrum.

Once we are gone, the world will recover quickly. Mother Nature will wrap her arms around this ball of mud and water and she will heal it.

We could have been glorious.

But like a great man once said; we let the demons run amok.

We were born to be sheep and follow the herd. We were told who to hate and what to fear, and we were conditioned to work and consume and fill our homes and lives with things to throw away. And the saddest thing; it was always just a handful. Just a handful of greedy soulless devils with blood on their hands and money in their pockets. Just a handful of demons who ran amok, putting pound signs on everything, taking every last thing from the earth, unable to listen, unable to care, unable to change.

She won’t miss us. She will forget us, once we are gone.

On The Eve of Your First Birthday…

~ ChanAtkins ~ 4 Comments

A glass of wine to celebrate…

Head full of ; ‘this time a year ago I was…’

Your brother and sisters are behind me writing in your card. Your presents on the floor, waiting to be wrapped. All I can think is; how? How can it be a year already? A year is nothing. Not a blink or a breath. It’s nothing. I sit here trying to remember how that happened…how those months passed, what happened and when…how old you were when you did this, or that. But it’s a blur, it’s out of my grasp. Surely you were always exactly as you are now?

Your red curls are turning blonde. Your new hair grows in straight. When I look at you I see one of the others depending on your expression and your mood. You are a perfect mix of all of them, and yet totally and utterly you. Walking for two months now, you push my hand away when I try to take yours. Already. You like to climb. You want to do everything that we do. You try to sweep the floor with my broom. You try to carry their heavy school bags about. You put toys down the toilet and try to scale the stairs every time my back is turned. You throw everything. You shake your head when I say ‘no’. You hate going to bed. You say ‘bub-bub-bub’ all day long. You love books. I know how to keep you quiet. Give you a pile of books. Any books. Our books. Your books. Board books. Soft books. Anything you can turn the pages of…and you will sit there for ages, a look of sheer concentration on your face, and that’s when you remind me most of your biggest sister. And when you get cross. When you get all mad and go all rigid and throw yourself backwards, with your mouth an open wail. We are all cruel and sit and laugh.

A year, a year, how can it be a year? They don’t give you enough time. Parenthood is one big rush. One big blur. Tearing about, never catching up. Trying so hard to slow a moment down, to grasp it, hold it, feel it and treasure it, to somehow sink it deep into your bones, into your consciousness, into your memory forever, but you can’t, you can’t, time moves you on. Life rushes you on. Months fly by. So much about you changes. It never seems possible that you will be any different than you are right now, and yet it never seems possible that you have already changed. I’m flagging every step of the way, breathless, left behind, knowing helplessly that every time you change, every time you move on, you are leaving me.

Parenthood is not enough time. Motherhood is the fiercest thing in the world. The thing grows inside of you, is part of you, breathes as you breathe, lives because you live. You talk to it. You are never alone. It kicks you and beats you from the inside, preparing you for the pain to come. It keeps you awake for the same reason. It is a thing, an unknown, a stranger and yet you love it more than you ever knew it was possible to love…

You hate it when the pain comes. The agonies of labour make you selfish. Just get it out. Get it out now. You think only of yourself and you dying. You think only of it being over, over, getting it out, out, out, and then the wet pop. The gush of uterine fluids followed by the gush of maternal love. Love is not a big enough word for it. You want it right away, You want to claim it. After all that agony. Your hands reach down, clawing desperately for the newborn child. You still don’t know it. It is still a stranger.

Until you get it in your arms. Until you pull it up to your chest, smell its hair, muck and all. See its face. Then you know it, and it knows you. And it doesn’t matter about the rest of the world, or anybody else. It is just you and your baby. Your child. Your flesh. Your blood and bones. Your seed. Staring back at you. Eyes look black and sparkling under swollen folds of fat flesh. Hair wet and bloody. Nose flat and wide. Lips full and pouting. Tiny bird like hands curling and flexing. The most beautiful thing in the world. The thing you would kill for.

Silence. Mesmerized. You take each other in. That is the longest moment you will ever get. That is the moment you could almost bottle up. You could almost trap into your bones. That moment goes on, and on, and on.

Until someone speaks. Someone outside of you and your baby. They speak, and things start moving on. Wash the baby, weigh the baby, dress the baby, feed the baby, take photos of the baby. Your moment is broken. Life tugs you both on. Time starts again. Chugging you forward. Into the next day, and the day after that, and the day after that, and the sleepless nights, and the endless nappies, and the first tooth and the first meal and the first noises and the first words and the first steps and the first birthday is here.

From then on you keep looking for that unbroken moment. You seek it out. I know them when they come. I know them and I hold them and I breathe them in, but I am as helpless as ever to the passing of our time. Me and you. Bub bub bub. Pulling at my lip. That little agitated giggle you do when you know you are about to be fed. The way you rest your head on mine, the way you wake up suddenly smiling, and laying your head on me, up and down, up and down. Moments of pure bliss. Pure joy. Feeding you in our bed. Feeling the tug of your latch, the milky swallows, the droop of your eyes, the smell of your head. The feel of your small body in my arms, in my hands, on my lap, on my hip. How I will miss it when you no longer fit…

Happy birthday my sweet boy.

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The Fears and The Panic

~ ChanAtkins ~ 4 Comments

Coming to the end of a book causes a special kind of anxiety in me. It’s like the rest of the time I am fine, smiling, getting on, doing my thing, rolling with the punches and above all else; looking on the bright side! Of course. You have to, don’t you? Only one life, and all that. Make the most of it, do your thing and be happy. I do this and I get this. But whenever I have a book finished, something weird happens to me. It’s like all the anxieties and all the panic that I manage to hold back the rest of the time, are suddenly let loose and permitted to run amok.

I’ll tell you what it feels like. Its a heavy sick feeling in my belly, right down in the pit, right down low. Its tight and knotted and it makes it hard to breathe. A breath is not just a breath anymore, something I don’t even notice. It;s something I have to think about. In, and out.

Finishing a book should be cause for relief and excitement, pride even. But even when I’ve drafted and re-written and edited a thousand times, that last bit, that last haul to the finish line, leaves me trembling with unspoken fears.

It’s this indie writers life. You might know what I mean. It’s ups and downs. Like real life, in fact. A rollercoaster of positives and negatives, of feeling on top of the world one minute and wondering why the hell you bother the next. If you let them, the fears come thick and fast. They knock you down and roll right over you. If you’re doing the whole indie thing, you might recognise some of them. The same ones rear up again and again, and never so violently as when there is a new book ready to go…

Financial fears…nightmares even. If your’re rich then you don’t need to worry about this one. You can throw as much money as you like at your books. You can hire a professional cover designer, you can hire a proofreader and an editor. You can pay out for promotional campaigns. You can buy likes and follows and boost posts and buy sponsored ads on facebook. The list is endless, I guess. But if you’re not, then the financial side can keep you awake at night. It does me. How much more money can I throw in? What is worth it? What’s a waste? What’s an investment? When will I see a return? Ever? I know for a fact I have spent more money on my books than I have made back in the two years I have been published. Sometimes I am okay with this, and sometimes this horrifies me. How can I justify it when I have a family to provide for? I’m reminded of my father’s words growing up. Don’t be a writer, he said. There’s no money in it. He wasn’t wrong.

Time. There’s not enough of it. Not in a day, not in a week. Not in a life. Life is too short for me to read all the books I want to read, to listen to all the music I want to listen to, and to write all of the books I have inside of me. Sometimes this is okay, and other times, like now, this pisses me off and panics me. I want to write faster. I need more time, but I don’t have it, not without letting something else slip. I feel like I am walking a tightrope all of the time. There are choices to be made when time shrinks so readily. I never feel like I am getting it right. I always feel like something or someone is not getting enough of me. And still the words pile up inside my head, drowning the real world out. These people, these voice, they all want to be heard, they all call out to have their turn, but I won’t ever be able to satisfy them all and keep my house and family on track too.

Promo panics. Ugh. I used to hate promo stuff, and then I got resigned to it, and then I got a bit smarter and then I quite liked it. The problem now is also time. I’ll skim through social media on my phone, (probably when I should be paying attention to something else) and I’ll see all these great posts from pages I have liked for the very reason that they post great things, helpful things, inspirational things. But then you need the time for these great things. Time to watch the video, time to read the article, time to find it again, or remember what it was. It shouldn’t panic me, but it does. What if I miss something really important? What if I forget to read something that could have really helped me? There just isn’t time to pay attention to everything. The same applies to finding an audience and building connections. I take this seriously, and have definitely made progress, but again, with everything else, time runs out. I know, take a deep breath you say, pick your battles, let some of them go. I know, I know. Just sometimes, it panics me.

Self-doubt. Well this must be the classic fear for us all. Not just writers either, but most of us as human beings. The first draft is always a horrible thing; messy, back to front, clunky drivel at times, but it’s also exciting. It’s a relief. Finally letting those voice speak, finally at last just getting it out, getting it down. Then there is the second draft and the third, and so on, and yes, it gets better. Everything is going well until the end. And then I start to question it. I start to realise how shit it is. I start to wonder who the hell would read this? I start to think forget it, just leave it, stuff it back where it belongs. My self doubt would never stop me writing, but there are times it makes me want to stop publishing my writing!

Ups and downs. It’s so weird, the way it goes. My books will sit there not selling anything, then out of the blue I will get a really lovely message on my page about an article I wrote, or a blog post. Little things can bring me down very easily, but usually something nice will happen very soon afterwards. Something strange and unexpected. I’m never down for long. An excited text message from a friend reading one of my books who is nearing the end with her stomach all in knots! A message from another friend who is reading the first draft of a new book and already wants to know what happens next, so can she please have some more chapters? An amazing review. High praise from people I really like and respect. All these things happen every week, and I always seem to get a good kick up the arse when something else has made me feel small. I don’t know why it works like this but it does. I like to think it is the Universe making sure I don’t give up. And I won’t. Well, not while these nice things keep happening anyway.

Dilemmas. Indie life is full of them. On a day to day basis I ask myself what I am doing. I often grumble and wonder why I bother. I often feel frustrated at the lack of sales.I wonder whether I should carry on as I am with each new book, or whether I should try the traditional route again, try to find an agent? Would it be worth another stab? Would it make much difference? Do I really want to put myself through that again? What does success mean anyway? Genuine fans and positive feedback? A certain amount of sales? Proving yourself somehow? Or is it something much more personal than that? Accepting your talents, as well as your flaws? Knowing that you have both, and that both need working on.

I know I will be all right once the book is out. Once it is released, I will let the panic go. I will already have my teeth into the next thing and the whole process will start again.