Should You Have More Than One Blog?

Last week at the writing group I run as part of my Chasing Driftwood Writing Group business, we ended up having a discussion about blogs. One of the members had announced his decision to have more than one blog, due to the fact he wanted to keep his writing related blog separate from his other passions in life. This was an interesting and very timely discussion, as I had just been thinking myself about another blog I started and soon neglected roughly a year ago. (I do technically have two blogs, as I have the Chasing Driftwood one, but I basically use this like a website, where all I really do is update the workshops I run every now and then.)

Last year, however, I started a third blog. My Self-Sufficient Challenge started for two main reasons. One, as a family we were making conscious efforts to change the way we lived. From raising ducks and chickens to composting, growing our own fruit and vegetables, reusing, recycling and reducing our waste output wherever possible. It seemed like a good idea to blog about something I was becoming very passionate about, which wasn’t necessarily related to writing. (Oh, how this has changed! But more on that later…) I thought writing a weekly blog about my efforts to become more environmentally friendly and more self-sufficient would actually encourage me to keep at it. If I felt like people were reading the posts and rooting for my efforts, then I’d be more likely to get better and better. The second reason was perhaps more altruistic, or business savvy, shall we say?

I had read somewhere (don’t ask me where as I have absolutely no idea!) that creating other blogs apart from your main, author related one, was a very good marketing idea. The idea being that if you had other interests you were passionate and/or knowledgeable about, you would inevitably draw in other followers, who would then soon realise you also write books, and would perhaps be interested in them, due to the fact they had enjoyed your posts and writing style. This made great sense to me at the time. Why not reach out to more people? Why not write about a subject you are passionate about? It seemed like a win-win situation to me.

If you’re also thinking about multiple blogs, here are some reasons it could be a good idea for you;

  • It can be hard to create a following for your blog if it is multi-niche, or in other words, if you talk about anything and everything
  • People tend to subscribe to certain blogs because they are interested in the subject matter. They might lose interest if you flit from subject to subject
  • If you wish to monetize your blog (and many people make a living from doing just this) you will need it to have a single focus. Your SEO (search engine optimization) will be pretty poor if you cover too many subjects for people to find you
  • If you wish to have paid ads on your blog, again it is going to have to have a narrower focus
  • If the other blog you have in mind is work based, ie you’re a dog trainer and the blog is about dog behaviour and so on, then you’re going to need it to be a single focus in order to look professional
  • If one of your blogs is for work/business and one is for fun, it may be better to keep them separate. Writing about what you enjoy could provide a welcome relief from working on your money orientated blog

And of course, there is no reason why you can’t share and cross-post your blogs so that both audiences (or more) get the opportunity to see what else you are up to.

So, what happened to my self-sufficiency blog? Well, like many things in life, the good intentions were all there but it soon faded fast. I think I managed about four posts. The aim was to post once a week, but back then I wasn’t even managing to post once a week on this blog. This wasn’t for lack of content at all. There were plenty of things to talk about, and I took loads of photos of the things we were doing and growing. I just never quite found the time to upload them to the blog!

Once a few months had drifted by, it got harder and harder to return to it. I had in that time revamped and renamed this blog, with the aim of ‘branding’ it, so to speak, and making sure people knew what they were getting.

This is a blog that talks about writing. A lot. This is a blog that talks about being proud to be an outsider. My books and my character all have this theme in common. I welcome guest posts along the same theme, and I read books that also fit the criteria.

The other day, (just before writing group) this got me thinking. I miss my self-sufficient blog but know I don’t have the time for it. I just do not have the time to run two blogs. It’s just not ever going to happen. So I started to think about how I could possibly post things that might have gone on the self-sufficient blog here. I’m still thinking about it.

What led me back to this thought the most, was the direction my writing has taken in the last year or so. The Tree Of Rebels is waiting for a final edit. The book is set in the future where nature is banned, owned and controlled. The connection with nature and growing your own food has been totally severed. Elliot Pie’s Guide To Human Nature is also awaiting its final edit. This is a book about a young boy who attempts to prove to his mother that people are not all bad, by befriending perfect strangers. His mother believes that the world has never been as corrupt, cruel and doomed as it is right now. Several of the other characters in the story share her beliefs to varying degrees. They feel helpless and afraid and like the end of the world is very near. And finally, in the four book series I have plotted and planned, (but cannot possibly start for at least another year!) the end of the world has happened. But the cause was not humans, it was nature itself. Only the children have been spared the cull, but how will they survive in this hostile new world where all the rules have changed? All of these upcoming books have a common theme. Environmentalism. Mother nature. Human nature. The state we are all in! In other words, the things I think about constantly.

Now, every now and then I write a piece on here that is not at all related to writing. Every now and then I just feel the urge, start writing and see what happens. Sometimes it is related to my family, sometimes to society or politics. I suppose what I am trying to say is that as long as the theme remains in adherence to glorious outsiders, then perhaps it is okay to post about things that are not writing related? Especially if you find your writing is being shaped more and more by the frightening world we live in?

You might have noticed, I haven’t quite convinced myself yet!

What do you all think? Do you already have more than one blog? If so, why? And how do you find the time to manage more than one? Perhaps your blog is multi-niche or quite personal. Do you ever think about creating other blogs and dividing the subjects up? I would love to know your thoughts on this, and so would my writing group! So please feel free to comment!

 

Guest Post: Shalaena Medford on why your blog is not about YOU!

Last Friday I introduced you to my new look blog and explained why I had renamed it and focused it on a theme that connects my writing and reading habits. I promised you a guest post from the indie author Shalaena Medford who inspired and helped me with these changes, so here it is! Over to you, Shalaena…

Hello readers and fans of Chantelle Atkins! Thank you so much for taking the time out of your day to read my guest post to this very lovely author’s blog.

You read in her previous blog post about changes she has been making to her website. I also have been making changes to mine according to the things I’ve learned in my New Media course at Southern New Hampshire University. (Yep, you read that right, I’m a darned Yank from the States! Don’t worry, I will not be tossing any tea. I love tea.)

Right off the bat we learned one major thing, which is that this is not about us. Yes, our selfish little scribbler’s hearts, with its ego-centric blinders focused on arguing “But it’s MY book, and MY website about ME!!” Yes, this is true. But when we treat it that way it’s like sitting down with that one friend we all have that somehow makes everything about them.

“Oh, I just bought this lovely book and—”

“Well I saw the movie twice and I don’t think the book is worth picking up.”

I don’t know about you, but I’d like to hit speaker number two for three reasons. One: don’t interrupt, you egocentric prat! Two: Who cares that you’ve seen it twice? No one asked for your opinion, anyway. Now sit down and let the other person finish telling you about this book! Three: You’re not going to read the book because you saw the movie? That’s the point where I (in the words of Ryan Reynolds) “have trouble listening to the rest of our relationship.” Seriously, you’re going to judge the book by what you saw in the movie? Excuse me. I have to go do…something else.

So reading that MY website isn’t about me was jarring. Then I realized, it’s not that it isn’t about the author, it’s that it isn’t FOR the author. My website isn’t for me. It’s for my fans. It’s for you guys! You fabulous readers who pick up bound sheaves of tree skin with tattoos on them (most wonderfully colorful description of a book I’ve ever had the pleasure of reading) and get lost in the worlds that we, the authors, have created for you. So why wouldn’t our sites be for you? A place where you can sit down and explore all the nooks and crannies and feel right at home.

So then I had to stop and think about not just my steampunk series, but all of my works. What they’re about, who the main characters are and who they speak to. Who are my readers? Chantelle writes about outsiders. I realized my main characters, and my readers, are misfits, or what I call the “socially abstract.” But my characters are at that point where they’re looking for the place where they fit in, or at least still trying to accept that they will always be on the outskirts of most social circles. My characters, like my readers, are still growing and learning to become comfortable in their own skin.

Once the reader type had been established, it was only a matter of finding out what they would like to see and what would engage them. I’ve set up a “share your story” page for those who have triumphed in their own small way (i.e. coming out, standing up to a bully, etc.), and I share their stories in my blog. In their own words. Because we all deserve a voice, no matter how insignificant we feel.

When I had a good grasp on what I was doing for my website, I decided to pass along the information to Chantelle. I’d been reading her articles for ages, which led me to follow her on Facebook, and eventually message her (mostly to ask who does her fantastic covers! I’ve since hired the same artist for one of my upcoming novels) and try to connect. It’s only recently we began talking more, and I am so glad we have. Chantelle is a genuinely wonderful person. While I haven’t had the pleasure of reading more than a page of her works, I think her writing is absolutely wonderful. But I’m sure you already know that!

So, here’s to Chantelle, for gracing us with her words.

And here’s to you, the readers of the world, who give authors like us a purpose. Enjoy Chantelle’s page (or mine if you really want to pop in and see what sort of crazy is going on in there). Because it was made for you.

Thank you for reading!

Remember to always stay abstract!

~Shalaena Medford: Author, Editor, Designer, Weirdo~

(Blushing! Thank you so much to Shalaena for writing this guest post for my blog and for helping me so much lately! I know she would love to connect with you also on her blog Socially Abstract. You can also follow her page on Facebook and link up on Twitter. And if you’d like to check out her work, here is her page on Pronoun.

This is the first guest post I’ve published to my blog and thanks to the wonderful writers I have connected with over the years, there will be many more to come! If you would like to submit something to post on my blog then do get in touch. If writing related, then any topic is fine. If it’s fiction or non fiction then something along the outsiders theme would be brilliantly received. See you on Friday!) Please feel free to comment below! 

New Name, New Blog? Well….

If you follow my blog, you may have noticed I’ve been a bit absent lately. Not that I was ever a rigidly regular poster (although that all may be about to change!) I was always more of a write when I have something to say kind of blogger…

So, questions?

Where have I been and what have I been doing?

Why have I changed the name of this blog? What does it all mean?

Stay with me, and all shall be explained.

Firstly, I’ll blame the absence on two things. One, writing books. Or more to the point, struggling with what feels like the millionth draft of one particular pain the arse book…yes, you’ve guessed it, I’m talking about The Tree Of Rebels. Long story short; it still needs more. It needs more detail, more meat, more clarification, and it also needs the sequel to be finished.  (More on this another day!)

The second thing to blame my absence on, is actually a person. The brilliantly quirky indie author Shalaena Medford. We connected recently on social media, and got talking about selling books and building an audience. Luckily for me, Shalaena is currently studying book marketing as part of her Writing and Publishing course, and she was happy to share some articles and some knowledge with me. She showed me how she was updating and revamping her blog, making it appeal to the type of readers who would enjoy her work. (Don’t worry, I have roped her in to write a guest post explaining how and why authors should build an author platform. She’ll be able to explain much better than me!) There are many strands to this, and lots of advice to take on board, but the one I’ve been concentrating on is re-branding the blog.

Now, I know that all sounds rather cold and corporate, but it’s actually very sensible and even quite fun! So, why have I re-branded my blog and what does that actually mean?

When I started this blog I hadn’t published any books. I simply wanted a way to share my works in progress with my Facebook friends. I called it Life In Words as a temporary name while I tried to think of something better. A few years later, with published books under my belt, I started to put more effort into the blog, listening to the advice of others, and adding pages and blogging more often.

Anyway, after chatting to Shalaena, I realised that another blog overhaul was badly needed. And this time it had to be serious. I needed to think about what my books had in common. Who were they about? Who were they aimed at? Who would like them and why? It slowly dawned on me that they all had a common theme, which was the main characters being outsiders. They are all, in one way or another, rebels and non-conformists, individuals who aren’t bothered about fitting in. I then had a further revelation. The kind of books I like reading are the same! A whole list sprang to mind, and I realised that it’s always the characters I am looking for, and it’s the quirky, the weird and the rebellious that draw me in. So my work and my reading list had a common theme! It was time to think up a new name for the blog and gear it towards that theme. Now this is not a rigid thing. Just an acknowledgement of a theme that runs through my work, and through the books I read, the politics I believe in, life experiences and so on. It was all already there. I just needed help to see it.

Untitled design (4)

 

So that’s what I’ve been doing for the past few weeks. Revamping the blog. Re-branding it! Helping to streamline and focus it, with the intention of attracting the kind of people who will genuinely want to read my work and hear what I have to say. I’ve added some new pages! I now have a Recommended Reading page, where you can find my favourite books, old and new. I also have a brand new Character Bios page, where you can find out more about the characters in my books.

And I have goals and intentions!

I aim to blog once a week, every Friday in fact. I’ve been too lazy about this in the past, and of course, it goes without saying, that if you want people to engage with you, you’ve got to show up regularly and put the work in. Every Friday I will post something. It might be about my week, my writing, books I’ve read, thoughts I’ve had, who knows? But I will be here!

There will be guest posts! These will be mostly from writers, but also other people with something to say. There may be extracts from novels, works in progress, and opinions on writing, publishing and marketing.

And I am asking for submissions! I need you too! I need your input. Your book recommendations, your favourite authors, your own thoughts, your own stories. I am open to anything, so just contact me. As long as it is somewhat in keeping with the outsiders theme, OR is generally writing related, then I am interested!

My guest posts will run on Mondays from now on, starting with the wonderful Shalaena explaining how  and why she has been working on her own blog identity.

But for now, it’s over to you. Do you have a blog for your writing and if so, how did you choose the name? Does it have a theme that relates to your own writing or not? If you’re a reader who follows blogs, which ones attract you and why? Please feel free to comment below! See you next time!

 

Interview with indie author Joel Dennstedt

Almost a year ago I interviewed two great author’s about their experiences of writing and publishing, Kate Rigby and Alec John Belle. You can find the interviews here. I’ve been meaning to interview more author’s since then, and just have not had the chance to get around to it. Anyway, that’s all about to change! Joel Dennstedt is a very diverse indie author, and I have enjoyed all three of his novels. Here he chats to me about his indie journey so far, his books, his on-going travels, and his plans for the future.

 

1) You and your brother are currently travelling through South America. Could you tell us a bit about what made you decide to do this? And was there a conscious decision to write and blog about it as you went?

Everything was Steve’s idea. As of 2010, I was working for the same evil corporation as he, a criminal organization known as the largest bank in the United States. He couldn’t take it anymore and decided to retire. His wife could not take that, so they divorced. He said he was off to see the world. I had to ask him twice – he did not believe me the first time – if I could tag along. So, in April of 2012 we packed everything we owned into our backpacks and duffels and went off to see the world …. slowly. Four years later, we have made it to Peru. He began his blog a year before we left, and once we hit our first stop in Merida, Yucatan, MX he said: you should publish your novel Orange Cappuccino. So I did. Because he has really great ideas.

2) Your novels are all quite different. Could you tell us what inspired you to write each one? Where did each idea come from?

Orange Cappuccino is true. I wrote it as a novel for the style. It tells the story of my life with my second wife and our trials and tribulations in Alaska. I had to write that story to make way for other things. And yet, the first book I wrote was Hermit – A Novella. I wrote that during my breaks at work, and though the main character is a lot like me, the story was simply a fantasy to help me get through my days in the real world. I published Orange Cappuccino first, and Hermit only after a hundred hours of editing while ensconced in a hostel/brewery in the jungles of Honduras. Guanjo is my science fiction novel, a promise to myself when I was young. The idea came from two photographs I had collected along the way: one of a huge longhouse situated in the canopy of a rainforest; the other of a little native girl with her pet frog.

3) Did you always know you wanted to be a writer?

I have never wanted or intended to be anything else. I considered myself an abject failure for 60 years of my life because I caved to the necessities of the real world.

4) What has been your journey so far as a writer? How would you describe the experiences you’ve had?

Mostly, I have felt rather lost. The writing is not fun. There has been little appreciation for my work. And yet, when I compare now to four years ago, that is not true at all. I have had a lot of fun. The appreciation has been immense. Now put those two feelings into one and shake them up every single day, and you know something of the rollercoaster ride that you and I are on. The experience of writing has called on every reserve of wisdom that I possess, and made me practice the path I follow with an intensity far beyond what I had known

before. The best things come unexpectedly. The worst come from my own expectations. The lesson: stop expecting and start accepting. And all I can say to that is when I do, things seem to progress perfectly.

5) What would you say are the best things about being an indie writer?

This is pretty easy. The creative control is great. The ability to immediately respond to any new idea, whether in the writing itself or in the marketing and sales keeps everything alive and fresh. The rebelliousness of it all. The interactions with other indie writers, their support and commiserations.

6) What would you say are the worst things about being an indie writer?

Only one thing that I know of: lack of exposure. The challenge to locate your audience, when mainstream authors seem to find their audience ready-made.

7) What are your personal top tips for indie survival?

Be prepared to do it all. Create, Write, Proofread, Edit, Produce, Promote, Market & Sell. If you don’t understand the essential elements of business, then enjoy the vanity of it all, but don’t expect success. And one personal tip for Indie Authors in general: if you don’t start learning to edit and correct your mistakes, you are going to fail. I read a lot of Indie works now, and I am nauseated by the typo’s, grammatical errors, misspellings, and simple format errors that permeate their books. It has given and will continue to give Indie Authors a bad reputation.

8) What are you working on at the moment?

I am supposed to be working on my literary novel: In the Church of the Blue-Eyed Prophets. Instead, I work most consistently on my blog, my collection of horror short stories, and my book reviews.

9) Who are your favourite authors?

My top 5 favorite authors are British: Barry Unsworth, Jean LeCarre, William Golding, Charles Dickens, and Graham Greene.

10) What are your dreams/hopes for the future in terms of your writing?

My biggest dream is to be accepted by the industry professionals and regarded as a writer of great literary merit. I know I ought to be seeking popular approval, but mostly I just want affirmation from those who know good writing.

11) Tell us about your writing routine/process

I guess that you’re assuming I have a routine. Not so much, really. I write what I want, when I want, at the pace I want. In this regard I pretty much go against all the advice of others. I do not write a certain number of words a day. I do not challenge myself to write so many pages. I do not even make myself write each day. It does not work for me. And even if it did, I would not do it. When I have experimented with such a program, what I wrote was trash, and I had to go back and rewrite every word. Sometimes I write a single paragraph in a day. Sometimes a page. Much more than that, and once again it turns to trash. I also ignore the trusted advice to just get the first draft out. Doesn’t work for me. I edit as I write. A lot. I cannot proceed until the writing is almost at the standard I maintain. And when I’m done, I go back and edit, edit, edit all over again. You see, writing does not come easily to me. And if I don’t take long breaks between, the writing suffers … a lot!

12) Tell us three interesting things about you

I am the son of a dwarf.

I believe that I am high-functioning autistic, enough not to be diagnosed.

I believe that animals can talk.

https://www.facebook.com/JoelRDennstedt/

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