Book Launch Plan!

Launching a book is scary! So scary in fact that I’ve been putting this one off for months, maybe even years. As is the usual with me, I tend to write a first draft in about 3 months and then go into subsequent drafts and rewrites and edits that last for years…I then procrastinate about how ready the book really is, worry endlessly about whether it’s had enough beta readers and generally do everything I can to put off actually releasing it.

Why? I think because in writing a book, you put your heart and soul into it. You immerse yourself in it, become obsessed by it, fall in love with it and in releasing it, you hope to have some kind of recognition of that, in sales and reviews, and as most indie authors will know, this is by no means easy. If you have money to spare, it helps. Money will buy you an editor, a decent front cover and an advertising campaign. High sales and plentiful reviews are still not guaranteed but you’ve got a better chance. For writers who don’t have a single spare penny? It’s a much harder and more frustrating process which at times barely seems worth it.

Anyway, I digress. There are many reasons I delay book releases and fear of failure is the biggest one. I don’t have massively high hopes but I do hope and dream of decent sales and positive reviews. And if I put off the release? Well, I delay the fear and can sleep better for longer.

But! The time has come. I am currently nearing the end of The Boy With The Thorn In His Side Part 6, and when that’s done, I will have five unpublished books waiting for release dates. Five!! That’s insane. I think that says a lot about my relationship with writing! Endless ideas, addictive/compulsive tendencies and then utter fear and denial. It also explains why I’ve written my whole life but only starting publishing in my mid-30’s.

So, with that in mind, one of those five books will be released in December! I decided on December as it’s a good time to release a book, when people are thinking about Christmas presents and it’s dark and miserable outside and people want a book to curl up with. That gives me almost three months to plan the launch. I’m already daunted, although I have done this before. I am tired just thinking about it.

Having already ruled out a physical launch (as an indie author I am too afraid no one will come and very good at self-sabotaging myself) I do need to make a plan and stick to it.

So, this post is my book launch plan for YA novel A Song For Bill Robinson, potential release date Friday 6th December. I will probably add to and revise this plan as time goes on and as always, please feel free to comment! If I have missed anything, let me know! Any good ideas? I’d love to hear them!

  • Decide on release date
  • speak to cover designer again to prompt first sketch of ideas
  • go through book again for final typos etc
  • decide on a good tag line for promo etc
  • make a list of ARC reviewers and ask in Street Team and Facebook page
  • contact possible ARC reviewers
  • send book to agreed ARC reviewers
  • organise a blog tour
  • revisit Pinterest board and add to/revise/work on
  • start making release day and release countdown graphics on Canva
  • organise advertising, free or paid, decide!
  • contact similar genre authors to organise giveaways and/or blog spots/interviews
  • start making quote graphics on Canva and start sharing to Instagram etc
  • contact YA booktubers!
  • contact YA book reviewers!
  • put print copy together to release on same day as ebook
  • organise Amazon or Goodreads giveaway?
  • create a Facebook launch day event and a separate Instagram one?
  • invite other authors to event to share posts/books etc
  • create graphics for online launch events
  • create launch day competitions for Facebook and Instagram
  • Put together a series of blog posts to release up to launch day about the book
  • set ebook at 99p for one week only
  • invite people to Facebook event and hope they come!
  • submit the book to competitions/awards!
  • drink lots of wine and remember that at least I tried!!!

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Character Interview; Elliot from Elliot Pie’s Guide To Human Nature

Q1 What have you got planned for today?

It’s the summer holidays, so I’m going to go out and about on my bike. Probably call for Finn and Leah and rider our bikes about. Exploring! I’m really trying to explore new areas and not just stay in the same place the whole time. I’m trying to meet new people too. I know they say you shouldn’t talk to strangers, but strangers are actually so interesting!

Q2 Do you have any pets?

I don’t have any pets of my own. But I’m looking after my Uncle Liam’s dog, Tizer, while he’s off getting his head straight. Tizer is a staffy. Some people are scared of them, but Tizer’s such an old softy, he’s nothing to be scared of. He mostly just likes sleeping and snoring.

Q3 Do you have any siblings?

No, I’m an only child. I wish I had brothers and sisters, I really do. I would love it. I wouldn’t mind if they were older or younger, I would just love it. You’d never be alone. You’d always have someone to hang around with. You’d have someone to talk to when Mum is in one of her moods. But Mum said I was a surprise and she never intended on having any kids, so one is definitely enough.

Q4 Who is your best friend and why?

Well, I have two friends, Finn and Leah. I think we’re friends because we live near each other and we walk the same way to school. Also, because none of us are popular. I used to worry that we weren’t real friends, because we didn’t choose to be friends, we just ended up that way. We got pushed together. But we’ve had so many adventures this summer, I don’t worry about that anymore. We are definitely friends! Proper friends! In some ways though, my Uncle Liam is my best friend, because that’s how we’ve always been. Like mates. He always calls me golden, and ruffles my hair and talks to me about Doctor Who and his favourite songs. He’s not around at the moment. Mum and Nan say he had a lot of stress and had to sort himself out. He’ll be back soon though, I know it.

Q5 Who are you scared of?

I’m not scared of anyone, except Spencer Reeves. He’s this stupid boy at school. He’s very well-off and stuck up, and he’s brilliant at football and all the girls fancy him. But basically he’s a massive bitch. He’s just mean, all the time, mostly to me. He calls me Pie-face and other things. I feel a bit sorry for him, because I think he hasn’t been brought up properly, but I hate him too. And he scares me. Because I don’t really understand why he hates me so much. I’m also a little, tiny bit scared of this lady I met. She’s part of my project, and sometimes I think about crossing her off the list, because she can be a bit nasty at times. But I do find that interesting, how honest she is. She never lies, which is very interesting.

Q6 What is your greatest fear?

It’s probably my Uncle Liam not coming back. I’m sure he will, but Mum and Nan sometimes say weird things like, ‘we have to prepare ourselves’. I know they’re more worried about him than they let on, but I don’t know why, because they never tell me anything. They treat me like a baby. My mum has tons and tons of fears. I try not to let them rub off on me. With my project, I’m starting to notice that these days a lot of people are really frightened. Some of them try to look on the bright side of things, like Frank, and then others, like Alex, think the world is doomed and we might as well give up. Mum feels like that too. She gets so upset watching the news. Don’t ever ask her what her greatest fear is…she would keep going for days!

Q7 What are your hopes and dreams?

I hope and dream that Uncle Liam will come back soon. I miss him so much. I know he will make Mum feel better again and everything will go back to normal. I hope and dream that Mum will start going outside again, and she’ll get brave and strong and not be upset anymore. I hope and dream that all the interesting people I am meeting will help me understand things, and one day, I hope I have a job where I get to be outside all day.

Q8 Do you have any hobbies?

I really love Doctor Who, and I really love just riding my bike all over the place, exploring new places. I love being outside and being with nature and stuff like that. And I love writing all my thoughts and finds down in my notebook!

Q9 Describe yourself in one sentence

Curious, excited, adventurous outdoorsy boy who is a geek.

Q10 What is your biggest secret?

My project. I have to keep it secret because Mum would go mental if she knew I was talking to strangers, and she’d have an absolute breakdown if she knew I was going into their houses and stuff! But I’m only doing it to help her. I want to prove to her that not all people are bad and nasty! I want to prove to her that most people are really good and not hurting anyone, and just want peace in life. I’ll tell her one day, when I’ve got enough information and I can explain it to her properly, but until then, it has to stay a secret! From everyone!

Author Interview; Gail Aldwin

Hello and welcome to another author interview! This time I have the pleasure of hosting Gail Aldwin, a prize-winning writer of short fiction and poetry. She has lived in Australia, Spain and Papua New Guinea and is now based in Dorset. Her new collection of short fiction Paisley Shirt is published by Chapeltown Books. You can purchase a Kindle edition on Amazon (the paperback will follow soon).

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Can you tell us what inspired this collection of stories?

I looked for commonalities in the range of short fiction I had written over time. I noticed a thread of resilience woven through the stories and selected the best. Paisley Shirt is a collection of short fiction that tells of the obstacles encountered in life and how it is possible to overcome them.

I understand you are also working on a novel. What do you find harder? Short stories or novel writing?

All writing is a pleasure and a challenge. I like being able to work on short fiction alongside novel writing. The timescale for finishing a longer piece of work means that it’s good to have other projects on the go where there is satisfaction in knowing the story is complete.

Can you tell us about your novel? What is it about and when will it be released?

I wrote a novel called The String Games as part of studies in creative writing with the University of South Wales. It is the story of the abduction and murder of a sibling told from the older sister’s viewpoint. Rather than a crime novel, the story focuses on the legacy of loss for the protagonist, as she moves from childhood to the teenage years and into adulthood. Last year, I entered the novel into a competition and although I didn’t win and wasn’t placed, one of the judges was a literary agent and offered me representation. This was a lovely experience but it didn’t last long! My agent took maternity leave and decided not to return to work, so I continue to seek a home for this novel.

Did you always want to be a writer?

I’ve been interested in writing for over twenty years but as I child I didn’t like books. I experienced intermittent hearing loss, which meant it was difficult to learn to read, as I couldn’t distinguish the phonic sounds. Reading was hard work and it took until my teenage years to see books as a source of pleasure and enjoyment. My interest in writing started when I lived overseas and enjoyed writing letters. This grew into a love of writing short fiction and then novels, scripts and poetry.

Do you have a day job and if so what is it?

I currently work as a visiting tutor to creative writing students at Arts University Bournemouth. I love my job! It is a joy to watch students develop new skills and confidence. I am also Chair of the Dorset Writers Network. With the steering group, I work to inspire writers across the county by connecting creative communities.

Can you describe your writing process? 

When I get an idea, I muse on it for a while, then I decide which style of writing the content is suited to. Fragments or moments lend themselves to poetry, short fiction needs a story arc, I usually work collaboratively to develop scripts and novels are a home-alone process. The first draft of anything is about getting the words on the page, then the fun begins: shaping, deepening, layering through drafting and redrafting. For the first time ever, the novel I’m currently working on has been fully plotted. This Much I Know gives a child’s eye view of the interaction between adults in a suburban community where a paedophile is housed. The trick in writing from a child’s viewpoint is to exploit the gap in understanding between the child and the actions of adults around them. It’s a lot of fun playing around with strategies and techniques to capture the voice of a young child.

Tell us about your marketing and self-promotion approach

I am new to marketing and promotion so I refer to books with practical advice on how to move forward. I’ve learnt how to write a press release, have made contacts with local press and cultivated friendships on social media. I am hoping there are others like you, Chantelle, who are willing to interview me and review Paisley Shirt.

Where to find Gail:

Email:             gailaldwin@btinternet.com

Twitter:           @gailaldwin

Facebook:      https://www.facebook.com/gailaldwinwriter/

Blog:              The Writer is a Lonely Hunter

Chair DWN:    http://www.dorsetwritersnetwork.co.uk

My 2018 Writing Goals

After comparing the goals I set myself for 2017 with the reality, next comes setting the goals for the year ahead, 2018. Now is the time to admit I am scared! Before I even start writing these goals down, I have to tell you I am terrified of them. Read on to find out why!

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  1. Release Elliot Pie’s Guide To Human Nature – (Wasn’t this on the list last year and the year before too?) Okay, the time has definitely arrived. I am currently amending the last set of typos I picked up on a read through. As far as I am concerned I can’t make this book any better. In the next few weeks, I will put together the synopsis and start sending it to a small list of publishers I feel would be a good fit. I will wait three months, and in that time draw up a self-publishing book launch plan, that will have to make the release my best one yet. I will have to sort out a cover too. And then, finally, I will be free of this book!
  2. Continue To Work On My YA Trilogy – A year ago I had just finished the first draft of a novel called A Song For Bill Robinson. I’m now at the fourth draft stage and have penned a sequel and started the third book. I had no idea this contemporary YA novel would evolve into a trilogy but it has! I don’t expect to get any of the books ready for release in 2018 but I fully intend to finish a first draft of the third book and then commence editing on all three. I’m looking forward to this challenge. I love these books!
  3. Kickstart My New Company Into Action – Okay, this is the terrifying goal. In 2015 I started Chasing Driftwood Writing Group, which involves me running an adult writing group and children’s writing clubs and workshops. As time progressed I became increasingly inspired by various projects and wanted to take my writing group business to the next level. Cue a meeting with a lady from Dorset Community Action who explained that becoming a Community Interest Company (CIC) was the best way forward. I already had three project ideas in progress and becoming a CIC would make it much easier for me to access funding for them. Excited, I plunged ahead and just days before Christmas I received the certificate in the post. Chasing Driftwood is now a CIC! Immediately I felt terrified and since then I have veered between impossibly eager to get started, and wishing I could change my mind! It all suddenly feels very real and scary. I am going to have to drown out my fears of failure and remind myself again and again of the reasons I am doing this. To bring writing projects and opportunities to people in my community, particulalry those who might not be able to access them. If I keep the purpose in mind, I might be ok!
  4. Apply For Funding for A School Project – This will keep me busy for the next few weeks. I have a project already underway with a local school and applying for funding was put on hold while I became a CIC. Now I need to get on with things! I will update you on this when the whole thing gets going!
  5. Apply For More Funding for Community Writing Project – I already have a small bit of funding secured for a community writing project, but it’s am ambitious idea and we are going to need more! I also have to really sit down and plan this thing out to a meticulous degree. What, when, where, how, who and why. More information to come. Again, so daunting!
  6. Get Wheels In Motion For Two More Projects –  Not things I expect to start in 2018, but I do have two exciting projects in my mind and I need to at least get them outlined and discuss them with others. One has evolved from my own frustrations as an indie writer who cannot readily afford book covers, editing and promotion. I would love to be able to start a project that helps writers from poorer backgrounds access such things. Just an idea at the moment, but something I really want to talk about. The second idea involves children, writing and nature. Reconnecting the three!
  7. Push Forward With Pop-Up Book Shop Idea – This appeared in last year’s list. I want to set up a local pop-up shop for local indie authors. I’ve got a list of people who want to be involved, and just have not had the time to do anything about it. But I intend to change that this year!

Okay, that’s it. Only 7 things this time, but a lot of them are pretty big things. Releasing Elliot Pie and finishing the YA trilogy are not particularly scary. They’re exciting goals. But the CIC stuff? I want to do it all but I wish there was someone just above me, you know, an imaginary boss who has done all this before. She could take ultimate control and tell me what to do, and I would quite happily do it all. But there isn’t anyone. She doesn’t exist. It’s just me. And right now I can’t help feeling I have bitten off more than I can chew! We’ll have to see, I guess. For now, I will take a deep breath and remind myself that all I have to do is take one step at a time. One, then another, then another. I can do that.