Book Launch Plan!

Launching a book is scary! So scary in fact that I’ve been putting this one off for months, maybe even years. As is the usual with me, I tend to write a first draft in about 3 months and then go into subsequent drafts and rewrites and edits that last for years…I then procrastinate about how ready the book really is, worry endlessly about whether it’s had enough beta readers and generally do everything I can to put off actually releasing it.

Why? I think because in writing a book, you put your heart and soul into it. You immerse yourself in it, become obsessed by it, fall in love with it and in releasing it, you hope to have some kind of recognition of that, in sales and reviews, and as most indie authors will know, this is by no means easy. If you have money to spare, it helps. Money will buy you an editor, a decent front cover and an advertising campaign. High sales and plentiful reviews are still not guaranteed but you’ve got a better chance. For writers who don’t have a single spare penny? It’s a much harder and more frustrating process which at times barely seems worth it.

Anyway, I digress. There are many reasons I delay book releases and fear of failure is the biggest one. I don’t have massively high hopes but I do hope and dream of decent sales and positive reviews. And if I put off the release? Well, I delay the fear and can sleep better for longer.

But! The time has come. I am currently nearing the end of The Boy With The Thorn In His Side Part 6, and when that’s done, I will have five unpublished books waiting for release dates. Five!! That’s insane. I think that says a lot about my relationship with writing! Endless ideas, addictive/compulsive tendencies and then utter fear and denial. It also explains why I’ve written my whole life but only starting publishing in my mid-30’s.

So, with that in mind, one of those five books will be released in December! I decided on December as it’s a good time to release a book, when people are thinking about Christmas presents and it’s dark and miserable outside and people want a book to curl up with. That gives me almost three months to plan the launch. I’m already daunted, although I have done this before. I am tired just thinking about it.

Having already ruled out a physical launch (as an indie author I am too afraid no one will come and very good at self-sabotaging myself) I do need to make a plan and stick to it.

So, this post is my book launch plan for YA novel A Song For Bill Robinson, potential release date Friday 6th December. I will probably add to and revise this plan as time goes on and as always, please feel free to comment! If I have missed anything, let me know! Any good ideas? I’d love to hear them!

  • Decide on release date
  • speak to cover designer again to prompt first sketch of ideas
  • go through book again for final typos etc
  • decide on a good tag line for promo etc
  • make a list of ARC reviewers and ask in Street Team and Facebook page
  • contact possible ARC reviewers
  • send book to agreed ARC reviewers
  • organise a blog tour
  • revisit Pinterest board and add to/revise/work on
  • start making release day and release countdown graphics on Canva
  • organise advertising, free or paid, decide!
  • contact similar genre authors to organise giveaways and/or blog spots/interviews
  • start making quote graphics on Canva and start sharing to Instagram etc
  • contact YA booktubers!
  • contact YA book reviewers!
  • put print copy together to release on same day as ebook
  • organise Amazon or Goodreads giveaway?
  • create a Facebook launch day event and a separate Instagram one?
  • invite other authors to event to share posts/books etc
  • create graphics for online launch events
  • create launch day competitions for Facebook and Instagram
  • Put together a series of blog posts to release up to launch day about the book
  • set ebook at 99p for one week only
  • invite people to Facebook event and hope they come!
  • submit the book to competitions/awards!
  • drink lots of wine and remember that at least I tried!!!

Advertisements

10 Ways Writing A Book Is Like Raising A Child

 

This blog post is brought to you from the mind of a writer who has a three-year-old son who won’t go to sleep by himself. As frustrating as it is, his delightful refusal to fall asleep on his own, is entirely my fault. As my fourth and last baby, I have held onto him even tighter. This time, I ignored the advice I had struggled with in the past, I shunned the social norms and expectations and embraced what felt natural. So, he was breastfed to sleep until he was two and three months, and since then, I have cuddled up in bed with him and held him until he falls asleep. So of course, he has absolutely no clue how to drop off on his own. We tried working on it last week and it was horrible. There was crying and shouting and stomping about and general confusion for both of us. Inevitably, I gave in to him and to my heart and got back into bed with him. As I lay there, holding his half snoring, half sobbing body tightly to mine, I suddenly realised that a year from now he will be about to start school. I held him even tighter and as I gazed into his face I could have wept with the useless, torment of knowing this will all one day be over. And then I started thinking about writing books, preparing them and letting them go. I released my latest book The Tree Of Rebelson the 11th August after two years of work. The more I thought about it, the more I realised that writing books and raising kids have quite a few things in common…

  1. They occupy your mind constantly and completely. I sometimes say my mind is like a sieve these days. Utter mush. But in truth, it is just full of children and writing and there is not a lot of room for much else. If I am not thinking of,  worrying about or planning things for my children, then I am consumed with thoughts and fears and ideas of the fictional kind.
  2. You don’t want to let them go. Well, sometimes you do. When they drive you mad, when you’re at a complete loss as to what they need or want. When you’re tired, close to exhaustion, just want to escape, or have completely forgotten why you started this in the first place! But most of the time, letting go is hard. Almost impossible. I just spent two years making sure one book was good enough to meet the world. And as for the kids, I’m never going to be ready for that.
  3. You are always preparing to let go. Though you don’t want to, you know you have to. As a parent, bringing up your child to be a decent human being, is preparation for letting them go. From the moment you first hold them in your arms, you are making decisions that will affect how they turn out. You encourage them to walk and talk and run and climb. You send them to pre-school and teach them how to hold a knife and fork. You do all of these things because you know that one day they will be standing on their own two feet. It’s the same with writing a book. When you first start it feels impossible that it will ever be developed enough to share with anyone. It’s a mountain to climb. Followed by another one. But every draft, every edit, every rewrite, every proofread are all part of letting it go bit by bit.
  4. You know you must work hard for the end result to have a positive impact on the world. You don’t want to raise an arsehole. You don’t want to inflict a spoiled brat on the world. You don’t want to create a selfish, mean or ignorant human. There are already enough of those! Raising decent kids is a lot of hard work. You have to say no a lot, and you have to explain why you are saying no. You have to distract them from the thing you are saying no about. You have to be inventive, creative, spontaneous, organised and heroic. Writing a book is similar. You might not aim to change the world, but surely you don’t want to make the world a worse place?
  5. Inspiration works both ways. My children and our lives together inspire my writing. I write for them and because of them. Our journey takes me outside of myself and later allows me to fully wallow inside of myself. They have made me a better person and I want to be that better person for them. Being a writer also inspires me as a parent and a human. Because I love writing, I am interested in humanity and in the stories that make up a society. I hope this makes me more empathetic as a person, as I try, time after time, to get into the heads of other people.
  6. The work is never really over. You get to the top of the mountain, only to discover another one! The work is never over if you are a writer. There will always be another idea, another plot, another story to be told. The same applies to parenthood. They might fly the nest one day, but you are never going to stop worrying about them.
  7. But once it’s mostly done, you will have more time for the next project. When I go cold at the thought of my littlest one starting school, I remind myself how much more time I will have for other things, once he does. I can remember when my third child started school, I spent months dreading it and welling up at even the thought of it, and then, that summer, I started writing again. I had not written in years. But suddenly it was back and I needed it more than ever. I was suddenly excited. I had something just for me. I had a part of me back again! And the same thing applies to writing a book. You feel so many mixed emotions when you finally publish it, but what allows you to let go is the call of the next project, the next characters and so on. It keeps you excited.
  8. They will always be your baby. Kids grow up fast. They often move away from you before you are ready. Pulling their hand out of yours when they spot their friends. Saying they are too old for bedtime stories. It happens bit by bit. You watch them grow. You prepare to say goodbye. But even when they eventually leave home, just like the books you wrote, they will still be your babies. Forever. Nothing can change that.
  9. They came from inside of you. And I don’t just mean physically, although this is obviously true of both your children and your writing! I mean they were created and developed and matured with your thoughts, feelings, emotions and imagination. What is inside of you as a human, what makes you you, has had an influence on these offspring of yours.
  10. Creating them means you will live forever. Well, sort of. I like to think of it like this anyway. Passing your genes onto your children, as well as some of your experiences, stories, opinions, beliefs, means parts of you live on after you have died. The same could be said of writing books. Your words and therefore, parts of you and who you were, will continue to exist long after you do.

people-2572105_640

 

Being A Self-Published Author; Is It Worth It?

This is a question I ask myself on a regular basis. And let me be honest, for many reasons, I would not choose to be self-published over having a decent traditional deal with the right publisher who knows how to market my books. Let’s get that out in the open. There are many proud indies out there who feel very differently, and I admire them greatly. Perhaps their books are selling so well they have been able to give up their day job. It does happen! Perhaps they are earning enough to keep a smile on their face and self-doubts at bay. Perhaps they are natural promotional and marketing wizards, or have experience in this area. I salute them.

But for many indies, the self-published route is a hard old slog. That’s not to say it’s without its joys and successes. It’s thrilling to finally publish a book. It’s exciting to work on a cover, and it’s challenging to learn how to craft a decent synopsis. There are a lot of positive aspects to self-publishing, and I would never ever deter anyone from trying it. You learn innumerable skills, you run your own business, you hit the ceiling with joy when your book connects with a reader so much they send you a personal message or leave a book review that blows your mind. Believe me, there is a lot of fun to be had.

But let’s take another look at the hard old slog of it. Let’s take a look at what it can take to get a book finished and out there, to push it and promote it, and then see a trickle of sales reward you. Let’s think for a minute what it is like to remember that literally millions of other indies are publishing books, that the market is swamped and that it is getting harder and harder to be seen and heard.

So, first, you write a book. Which might take a year or two out of your life. There will inevitably be blood, sweat, and tears. There will be semi-breakdowns and outright temper tantrums. There will be a neglected family and or partner who know you are never really listening to them when they talk. There will be a day job for you to try to focus on. There will be housework and life and this crazy, messed up world. But somehow, you do it.

baby-215867_640

Of course, the hard work has only just begun. Now you must rewrite it, redraft it, edit it, proofread it, cry over it some more, enlist beta readers, cry some more when they tell you what sucks, feel like giving up, bang your head against the wall and do it all again, and again and again until you know it is done.

Then you try to find a publisher because you’ve heard how hard self-publishing is. You’ve heard that it costs money to edit, create a cover and get it marketed. You don’t know how to do all that stuff, so you want a publisher. You want someone of authority and experience to grab your book and demand to publish it. You want that recognition that all that hard work was worth it. That your book is worth it. That you are in fact, really and truly, a writer.

Next, you face rejection. You get sorry not for us, right now. You keep going because you know how many times Stephen King and JK Rowling got rejected, but eventually, you realise that self-publishing may be your only option.

If you are made of tough enough stuff, you don’t balk at this. You want to be published and decide to grab onto this adventure with both hands. So you start doing your research, network and make contacts, maybe go to workshops or events and you start to feel good about this. You can do this. This might even be fun! It’s a challenge!

can you tell I'mhaving fun-

You read articles and secure a cover and pen a synopsis and do everything the best you can, although you will always harbor a sneaking feeling that it all could have been much better with more money and experience behind it. You plan a book launch. Exciting, indeed.

Exhausting too. This was me the last few weeks, months even. Reading up, reaching out, building hope. Sending the book out to agreeable ARC reviewers, which is something I have not done before. I decided to focus more on reviews than sales with this book to see what difference that makes. Because everything with self-publishing is experimental and trial and error. No one thing works for sure. What works for one person will do nothing for another. You have to keep trying different things.

As I got closer to launch day, I panicked. I panicked that the book was not good enough. Two people found a few typos, so there was panic in getting these amended in ebook and paperback, and in both cases, I managed to mess up the formatting and had to ask for help to fix it all again. In the nick of time, all was well for release day. In a negative mindset by then, I decided that no one would come. No one would join in. Most of my FB friends had ignored it. What was the point? It wasn’t worth it. None of this was worth it. I was well and truly down about it. And feeling down about self-publishing is not a new state of mind for me, it’s a pretty regular one. I have down days and then something happens to lift me up again. It’s a good old fashioned roller coaster of a ride, all right.

headinhands

 

I spend a hell of a lot of time on this. Writing and crafting the books, keeping my social media and author platform engaging and consistent, reading and absorbing new trends and information. The list goes on and on. This is not a game for the faint hearted or the easily dissuaded. This is also not a game for anyone banking on instant success, money or fame.

Nevertheless, I persevered.

And launch day reminded me why.

Launch day reminded why self-publishing is worth it.

Launch day kicked off with 6 instant reviews on Amazon, courtesy of those amazing ARC reviewers. By the end of the day, I had 12 glowing reviews. One review was the longest I have ever had for any book! The reviews left me in no doubt that these readers had got the book, enjoyed the book and been affected by the book. Over the moon does not go close to revealing how this made me feel. I believe reviews are fuel to writers. They feed us and warm us and keep us going when we feel like quitting. These reviews will fuel my journey for some time to come.

Launch day saw my online Facebook party start at 1pm and end at 11pm. I managed to juggle this with childcare and domestic duties, and though I had been dreading it and wishing I hadn’t started it the day before, I ended up really, really loving it.

I shared news of my release in a Facebook group called Book Connectors, and had a great response there with a few people buying the book and coming over to join in the party. I’ve already had a great response from bloggers in that group for this book and some of the others. It’s been a brilliant group to be part of.

Feeling more confident, I launched the party and to my surprise, things really took off. Lots more people started joining, loads of people shared the event and each post and giveaway got a really great response. It was tremendous fun!

I sold some books, gained new likes and followers, enticed discussion, gained reviews and had a great time. A few days later and I am still selling books and gaining reviews. I keep telling myself to enjoy it while it lasts, and prepare myself for a slow down or a stall in sales. I am sure there will be another down day, another ‘this is not worth it day’, but until it comes I am determined to bask in the glory of the now and let people know how much I appreciate their help and support.

So, going back to my original question; is self-publishing worth it?

Yes.

Will you ever make back the money you spent?

Yes. One day you will.

Will you ever feel like you are worthy after the rejections of traditional publishing?

Yes. Given time, patience and increased work and attention to both your craft and your promotional activities, you will. Not all the time. But enough to keep you going.

Because self-publishing is one thing above anything else. It’s an opportunity. It’s a chance. It’s not easy, and it does not guarantee sales, reviews, recognition or respect. You have to earn all those things and yes, in time, they do come. It’s an opportunity to get better. To become a better writer with every book you produce, to become a better promoter, to improve your author platform, to network, to keep trying, to work harder and harder.

 

What do you guys think? I’d love to hear your thoughts on this subject! Have you tried self-publishing? What are your thoughts on how easy or hard it is to succeed?

 

 

 

Dealing with Self-Doubt

Writers are often plagued with crippling self-doubt and I am no exception. It’s always there, lurking, waiting for opportune moments to show up and throw me into a panic. I’m preparing a book for release, and I always find self-doubt shows up in a big way around about now, so it is something I am currently dealing with. But there are lots of other times I’ve experienced self-doubt about my writing, so I thought I would list them here as well as my tips for dealing with it.

  1. Childhood. When I was a child, I didn’t know what self-doubt was. Sure, I was shy and introverted, but I also had the child’s innocent optimism and I was utterly convinced that one day I would be a world famous author. Of course, life happens to children. Reality is dictated to them. You can’t do that, you can’t be that, you won’t make money, not many writers are successful, and so on. The worst thing you can do to a child is squash their creativity. If you were that child, be kind to yourself now. Remember that people probably had good intentions. Perhaps their ideals and aims in life differed greatly from yours. And if you know a child who wants to be a writer, for God’s sake don’t crush their dreams. Let them make mistakes. Don’t pick on their grammar, their spelling or their lack of plot. Just let them write! It can all too easily be discouraged in children these days.
  2. Adolescence. Writing helped me get through my teenage years. Without a doubt, it was my greatest friend and comfort. From the diaries I wrote daily, to the lyrics I scrawled onto my bedroom wall, I wrote endlessly. I was in a constant dream and my head was full of wonderful words. Self-doubt had found me though, and I now accepted I needed a realistic Plan B. I would have to decide on a day job to pay the bills. My advice to anyone at this stage would be this; keep writing. Keep dreaming. Don’t worry about structure or plot, or how many drafts it will take, or how similar your work is to your favourite films or books, or how pointless it seems putting down words that are unlikely to be read by anyone else. Perhaps right now they are only meant for you. Don’t let anyone tell you it’s not useful, worthwhile or beautiful. Keep going. In private, in your bedroom, in your head, in snatched moments. It will all take you somewhere one day.
  3. Writing Group. Self-doubt may lead you to attend a writers group and they can be a wonderful help. Just remember not to compare yourself to anyone else. No doubt you will all be of different ages, backgrounds and cultures. There will be people there with more and less experience than you. There will be people there with a better grasp of grammar. There will be people there who can write the most beautiful prose. Don’t be intimidated. You are not them. Only you can do what you do. Use writing groups as sound boards and listen to any advice that is helpful but don’t let exposure to other writers encourage self-doubt. You are there to get better and to move forward.
  4. Twenties. Real life. Graduation. Jobs, Careers. Marriage and babies. All these things get in the way when you are becoming an adult, leaving less and less time and energy for writing. This is the period of life when so many leave writing behind, viewing it as a childish, foolish habit they must move on from. After all, very few writers earn a living from it, and there are bills to pay and rent to find and debts to cover and there will just never be enough time to sit down and write like you used to. And then every now and then someone you used to know will ask if you still do the writing. And saying no, not anymore, will break your heart. So write anyway. Even if it’s just a diary. Or a blog. Or scribbles and rants into a notebook. Even if it’s five minutes or ten minutes a day. Even if you don’t think it will ever go anywhere. Get back in the habit. NOW.
  5. First draft, We all get there eventually. The first draft. Self-doubt will plague you more than ever before. Are you wasting your precious time? Is everyone laughing at you? Is everyone expecting you to fail? Can you even write? Is anyone ever going to care? Something keeps you going, but self-doubt is clawing at you every step of the way telling you to go back, to quit, to stop before you waste any more energy. Don’t listen. Keep going. The first draft is just the beginning of a long journey, but if you can get it done, if you can get over that hurdle, then all the rest will come. You’ll have fostered the stamina and grit needed to pursue this idea until the finish.
  6. Feedback. Getting feedback is hard. You need it, but you dread it. You sort of hope everyone is going to gush over your work and say it is the best thing they’ve ever heard. But being realistic, what you really need right now is the cold hard truth. You need to be able to take it. If your characters suck, if your dialogue is stiff, if your middle drags or your ending is unsatisfying, you need someone to tell you. Then you need to take the time to think about it, digest the information and decide what you agree with. Don’t let self-doubt hijack you now. Writers never stop getting better. That is part of the fun.
  7. Submissions. Submitting your work is a brave step. Maybe it’s competitions, or magazines, or articles. Maybe it’s your novel to agents or publishers. You’ve done all the hard work and now you are handing it over to the ‘experts’. If you are lucky you might get some feedback. It might sting, it might be encouraging. Or you may get the long cold silence. Whatever happens, self-doubt will creep in to remind you that you are a crap writer and nothing you write will ever be published by anyone. Just keep writing and remind yourself that the more you write, the better you get. That rejection is part of the process for ALL writers and that all you can do is learn from it, and refuse to let it make you quit.
  8. The Final Draft. Nearing the end of a project is exciting and thrilling. Seeing the end in sight after a bumpy road of stops and starts and endless highs and lows, can be a huge reward for a writer. You have finished the book. You have rewritten and edited and proofread and copyread the book and you have probably done all of this so many times you have lost count. In your head, at last, the book is ready. It’s done. It’s the best it can possibly be so it’s time to let it go. But hang on…suddenly the doubts are back in full force. A dark paranoia that you were wrong all along, that no matter what you do to it, no matter how many more times you rewrite or go over it, it still hasn’t worked. It’s not the book you had in your head. It’s failed. You’ve failed. I don’t know why this happens when the final draft is done, but it always seems to happen to me. One moment I will be basking in the relief and the joy of a completed, polished manuscript, ready to move onto the next project, and the next I will be doubting every single word I have written. I will want to change my mind entirely, consider scrapping the entire book even. The only way I get through this is by reminding myself that I felt exactly the same about the previous books. And would I change anything about them now they are out there? No. When it’s time to let go, I think you get a gut feeling, followed by a flood of doubt and fear. Try to accept this as natural and ease it gently to one side.

Feelings of self-doubt are part and parcel of being a writer. They follow you about, peering over your shoulder and niggling at you. They will never go away, and that is perfectly normal. If we were full to the brim with endless confidence, I suspect we might start turning out some pretty poor writing. Self-doubt forces you to aim for perfection, to question yourself and your work again and again, until one day you know you have done all that you can.