Building An Author Platform: If It’s Not Working, Should We Scrap It and Start Again?

Coming to terms with what works and what doesn’t.

Image by congerdesign from Pixabay

If only I knew where my sales came from.

Sometimes I know – a reader might comment that they’ve just bought my book, and if they’re commenting on Facebook, I’ll probably assume that Facebook is where they discovered my book. Sometimes other authors will buy one of my books after getting to know me. But mostly I have no clue how my books were discovered.

Of course my dashboards on KDP and Draft 2 Digital show me how many units have been sold via various platforms, but how those readers found me and my books is a mystery.

I wrote last week about how Medium boosted my confidence as a paid writer, only to take it away again when things changed there, and this week I want to continue to be honest with you.

My author platform is not working.

You might wonder how I know this. Well, it’s fairly simple to figure out. I get sales for my books and I don’t know how those readers found me, but that’s just one way to look at the facts. The other fact is this: likes and follows do not translate to sales. Let’s take Facebook as an example.

On Facebook I have 1,400 followers roughly. In theory, that should be 1,400 people who are following my page because they are interested in me and my books. But that cannot be true, because the figures do not add up. Every time I post about a new book, the same names pop up to comment and congratulate, and I’m pretty sure it’s the same lovely handful of loyal readers that go on to buy the book and leave a review.

What I am forcing myself to consider now is this: why are all those other people following my page if they don’t want to read my books? Is it a false audience? Is it a waste of my time? Would my time be better spent building up another audience elsewhere, as annoying as that is to consider?

In theory, every time I release a book, a fair chunk of those 1,400 followers should buy it and leave a review. But I know they don’t because my sales and reviews do not show this. So, why are they there? Why are they following? Is it to be supportive? They like me enough to follow what I post but not enough to try my books? Is it a like for like thing? Did they like my page hoping I would like theirs, for example? Or is it that Facebook has reduced my visibility so much that most of those 1,400 people are never shown my posts so have no idea when I have a new book out?

I suspect all of the above is true and it leaves me with a dilemma.

Do I rip it up and start over? Do I quit Facebook because it is not working for me? Do I pour more efforts into other platforms that might give me better visibility?

My concern is that the same thing would happen again. I do wish we lived in a world where people only followed accounts they are actually interested in. I would rather have 40 likes on my author page and 40 regular loyal readers, than 1,400 people who give me false hope every time I post about my books.

Building an author platform is something else they tell you to do when you start as an indie. It’s something I have always embraced, understood and worked hard at. I’ve even run workshops on how to start building one.

It used to work better – that’s for sure.

So, what is the answer? Keep adding more social media accounts in the hope that somehow it might bring you the readers you desire? Or quit the ones that are giving me a false audience? I am sticking with Medium in the hopes my visibility there returns to what it was – and I am enjoying posting on Substack and BlueSky. I prefer these three to Facebook and Instagram so I am tempted to slowly replace them. But I do wonder if the same thing will happen again.

Should I care? Should it matter? I can’t help feeling frustrated by it.

Let me know what your thoughts are! If you’re an author, have you ever found your follows results in sales? If you’re a reader, do you follow authors you don’t read and if so, why?

The Mess Of Us – Q&A with Chantelle Atkins

Here’s an interview I did this week for our little indie collective Chasing Driftwood Books!

A gripping sequel to her 2016 novel, The Mess of Me, this book dives back into the world of Joe and Lou and these of identity and resilience… Let’s get started!

The Mess of Me was a huge success, what inspired you to return to this story after a decade?

A. A sequel was in the pipeline years ago. I had always wondered what happened next to Lou and Joe. The first book ends with a sort of happy ending, but with lots of questions about what would happen after the dramatic and violent events of that book. A few years back I started writing the sequel when I got the idea of a teenage pregnancy. I was fascinated with how they would both cope with that on top of recovering from the events of the first book. It then took me a whole to get around to writing it due to other projects, but it was the teenage pregnancy idea that really sparked off the rest of it. That, and always wanting to explore Leon’s character more. He is the villain of the first book and I always feel like villains have a story to tell. How did they become that way, for example? Are they capable of redemption? So I felt like he deserved a story. 

How has your writing style or approach changed in the past ten years? 

A. It’s probably the same! I still start with loose ideas in my head that eventually end up as notes in a notebook which I’ll then add to whenever I get more ideas. Eventually there will be enough plot to get started so that’s what I do. I rarely plan the whole book in advance, but I always know what’s going to happen for the next few chapters at least. I’m probably better at self-editing and being ruthless with the word count though. I think I am better at that now.

Did you always plan to write a sequel, or was there a moment when you knew this story wasn’t finished? 

A. I didn’t plan a sequel at the time, no. It was years later that I got the idea for the teenage pregnancy and the rest grew from there. Plus, Lou is like a lot of my characters. She would chat to me from time to time. I’d tune into her and wonder how life was going. If that keeps happening, it starts to feel like a sequel is inevitable.

What challenges did you face in reconnecting with the characters and world after so much time?

A.I reread the first book before I started the sequel. I then revamped and republished it! That pretty much gave me what I needed to pick those characters up again. Plus, they had never really left me, so it was not hard to tune into them for the sequel. As for the world, these books are part of a bigger inter-connected universe of books and I was still writing books in that universe, so again, it was not challenging to reconnect with it. It was a pleasure! I know them all so well it felt like coming home.

Were there any major plot points or character arcs that surprised you while writing the sequel?

A. No, I always had it in mind that Leon would come out of prison and Lou and Joe would have to deal with that. Would Joe want to see him, for example? Would he want to forgive him? What would Leon be like now? Worse, or a reformed character? I was really curious about that and really excited to further explore Leon’s character and back story. Parts of the plot revealed themselves to be as I wrote it, but it all felt natural so I just went with the flow.

How do you think readers’ perceptions of the first book will shape their experience of the sequel?

A.I hope they like it! A few people have read it without reading the first one so I have every confidence it also works as a standalone, but I really hope readers of the first book enjoy it too! There were a few readers that often mentioned it was their favourite book of mine and they’d love a sequel, so in some ways I had them in mind while writing it. I expect they’ll know what’s coming in terms of the gritty storylines and references to eating disorders, self-harm and drugs. They’ll also know it’s another diary style format.

Have your own life experiences over the last decade influenced the themes or direction of this book?

A.Yes. To be honest, Lou is the character most based on me. I have suffered with eating disorders in the past and the truth is, they never really go away. They follow you about and haunt you and wait for opportunities to take control again. They’re like little voices in your head that want to convince you to trust them, that they can make everything all right again. I’m much older than I was when I had these issues, but as Lou finds out in The Mess of Us, often when things go wrong, those little voices come back. So you have to be wary and careful. You can’t let your guard down.  Forms of self-harm can be addictive and can be coping strategies you come to rely on. I have also experienced a miscarriage, which is another hard-hitting storyline in the book. That part was very hard to write but I hope I did it justice. 

What kind of balance did you try to strike between nostalgia for longtime fans and accessibility for new readers?

A.That was the aim, to give readers of the first book a sequel they would enjoy and let them find out what happened next, but also write a book new readers could enjoy on its own. That meant Lou and the other characters had to sometimes mention or explain what had happened previously, but you have to be careful not to make it boring or repetitive for the original readers, so it is hard!

If you could go back and change anything about the first book, would you?

A.I would probably make it shorter!

Do you see this sequel as the end of the story, or is there potential for more in the future?

A.It’s the end of the story for Lou and Joe, as far as I know anyway! But it is not the end of the story for Leon. He will be back in a new book towards the end of the year. We will finally have his point of view and his full story. The book will be called The Dark Finds You and I’d describe it as a crime thriller. It is also a crossover book which will be enjoyable to anyone who has read the books in the shared universe. If you’ve read The Holds End trilogy, The Boy With The Thorn In His Side series, Elliot Pie’s Guide To Human Nature or The Mess Of Me and The Mess Of Us, you will find characters from all those books returning!

Thank you, Chantelle!

The Mess of Us is one book in a connected universe made up of various series penned by Atkins. You can grab your copy of The Mess of Us by clicking here.

Or start the journey from the beginning today with the groundbreaking 2013 novel, The Mess of Me.

The Mess Of Us is Available to Preorder!

The sequel to my debut novel, The Mess Of Me, is coming soon.

Exciting news! The Mess Of Us is nearly here! Over ten years have passed since I published my debut YA novel, The Mess Of Me, but I’m delighted to share that the sequel can now be preordered on Amazon! I only have the ebook set up at the moment and it is currently discounted at just 99p. I will have the paperback version set up soon, followed by both ebook and paperback on multiple platforms.

Here is the blurb:

“Dear World, so, obviously we made a mess of it. Inevitably. Otherwise I wouldn’t be writing to you again, would I?”

What do you do when the man who beat your boyfriend into a coma is about to be released from prison? What do you do when that man is your boyfriend’s older brother who wants to make amends?

Now a couple, Lou and Joe are struggling to get over the traumatic events of two years ago. When Joe’s brother Leon is released from prison, they must decide if either of them are able to forgive and forget what he did.
Meanwhile, an unexpected pregnancy throws their lives into chaos and when tragedy reawakens Lou’s self-destructive tendencies, she faces losing everything they have built. Can she fight her body image demons once again? Can either of them trust Leon? As Joe and Lou try to decide whether bad people can truly change, they are about to have one mess of a summer.

This sequel has been a long time coming but as you know, I have been very busy writing and publishing other books within this universe, as well as The Day The Earth Turned series. November saw the release of At Night We Played In The Road, which is a spin-off from The Boy With The Thorn In His Side series, and The Mess Of Us, which also connects to these books, will be released on February 14th 2025.

There will then be one final book in this universe, The Dark finds You, which I hope to release in the summer of 2025. That book is a crossover book, taking characters from lots of the other books in order to tie up all their stories.

For example, at the end of The Mess Of Us you might wonder what happens next to Leon, whose redemption arc is a pivotal plot point of the book, and you will find out in The Dark Finds You. This final book will basically pick up where The Mess Of Us ends!

If you are new to my books and are interested in gritty, character led stories that share a universe, this is the suggested reading order of the books:

The Boy With The Thorn In His Side series
The Mess Of Me
Elliot Pie’s Guide To Human Nature
The Holds End trilogy
At Night We Played In The Road
The Mess Of Us
The Dark Finds You

It was a lot of fun being back with these characters again. The sequel had been building quietly in my head for a few years, and what concerned me most was Leon’s release from prison. How would Joe and Lou react to this? Would Leon want to apologise to Joe for what he did to him? And would Joe and Lou be able to forgive and forget what happened? I was curious about Leon as a character. In The Mess Of Me he is painted, quite rightly, as a total villain. However, towards the end of the book he commits a vile crime on the same day he saves someone’s life. I found that really interesting to explore and The Mess Of Us started to form in my head.

I hope you enjoy it and as always, thank you so much for following my journey!

Why Do So Many Authors Forget To Create Characters?

It genuinely puzzles me…

Image by JULIO VICENTE from Pixabay

I read a lot. A few books a week usually. I have a to-read-list in a notebook and I jot down the titles of anything I come across on social media or anything recommended to me that sounds like my kind of thing. I am a bit fussy – I’ll admit that – but there isn’t much I won’t read other than romance and erotica. I’m not mad keen on fantasy in its typical form but I will read anything paranormal, supernatural or magical.

I don’t consider myself a reading snob. I do have a few favourite authors of whom I will happily devour every new release they put out. I’m not majorly into the classics and I read graphic novels and comic books as well as traditional books.

But there is one thing that annoys me and frustrates me more than anything else and I just keep coming across it – more often than not in traditionally published books with amazing sales and thousands of reviews…

Authors who forget to create characters!

Now, bear with me. Obviously these authors don’t pen books with no characters, expecting the location and plot to carry themselves. But it does feel a bit like this:

Author checklist

location: researched, described beautifully – check

plot – ironed out, checked over, worked through, twists and turns, no plot holes – check

research into topic – yup, done – check

writing skills/talent – yep, can string a sentence together and construct a story – check

characters – oh, they’ll do. – check

NOOOOO!

They won’t do. ‘Any old character’ will not do. I’m genuinely getting sick of it so excuse me if this comes across as a bit of a rant. Before I talk about the lack of characterisation that has driven me crazy lately in numerous books I’ve read, (and I won’t be naming them, to be fair to the authors) let me first tell you about a book that has got its characters right.

I am currently reading Deadly Animals by Marie Tierney. It’s a crime thriller about a serial killer and its set in 1980s Birmingham, UK. It’s the author’s debut novel which I find incredibly exciting as I would happily read anything else she releases. I won’t go into the plot too much but essentially the main character is a 13 year-old girl called Ava, who has the unusual hobby of searching for and studying dead animals. It’s while doing this she comes across the body of the first victim, a teenage boy she knew. Ava is quite simply a memorable character. She is smart, wise beyond her years, fiercely loyal to her friends and her dysfunctional family, and she is constantly one step ahead of the police in solving the crimes. However, the other characters are also wonderfully drawn. Her best friend John has his own personality, life and background, as do the two detectives Delahaye and Lines. I would argue that Delahaye is another main character along with Ava, but Lines is just as well realised.

Let me put it simply. There are two detectives investigating and they have different personalities. You know, like real people do in real life. They look different but they also sound different. I can tell them apart and I don’t just mean by their different names. They have particular ways of saying things, little gestures or mannerisms that are mentioned here and there, they have different ways of responding to the brutal scenes they witness and so on. These characters will stay in my head for a long time and although the plot is brilliant and the writing gorgeous, personally, I need to care about the characters to care about the plot.

Is it just me?

I keep imagining how I would feel about this book if the author had not created her characters so vividly. I would want to know who was killing the children and why and I would enjoy the investigation’s progress in revealing the killer. I’d appreciate the location and research gone into the story and plot. But would I care about Ava? About John, and Delayhaye and Lines? No. I wouldn’t.

And when you don’t care about the characters it makes it very hard to care what happens next…

Okay, onto the books that annoyed me recently. There have been too many but I’m going to talk about two. The first was marketed as a found footage style horror story. The blurb intrigued me and I bought it because it came up in a book group I’m in on Facebook. I added it to my to-read list months ago and finally got around to reading it recently. The story was interesting. A reporter who fears losing her job asks if she can investigate some footage that has gone viral online and her boss agrees.

The main character decides to head to the last known location of the missing friends (on her own) to find out. Despite numerous warnings and red flags on the way, (the locals are either vile to her, downright creepy and pervy, or try to tell her to go home) but she ignores them and gets to the location, which by the way, is totally secluded. I was already tiring of this character. Why would you do that? Why would you go alone?

Anyway, what then follows was a series of bad decisions on her part and the whole story stepped up a gear as she began to unravel what was going on. The plot itself was fine. It had twists and turns. I didn’t guess what was going on. But I truly did not care…

There were times when the main character was running for her life, or hiding from danger, or crying down the phone and there were times when it seemed she was about to be killed… but I did not care. I had no attachment to her whatsoever in fact I started to wish she would get killed because there was just no point in her. Zero.

The other characters were just as bad. You couldn’t tell them apart. They had different genders and different names, if that helps? That was about it. Oh, they looked different. You know, some girls had blonde pixie cuts and some boys has brown curly hair or whatever. But when they spoke they all sounded the same.

What the author did here was come up with a good horror story – a bit of a Blair Witch, if you like, and there is nothing wrong with that. What the author did not do was create any characters. He gave them names, but the main character, for example, could have been anyone. I could not tell you a single thing about her personality other than her vocation and that in my opinion she was a bit dim to go out there on her own.

Okay, the next one was similar. It was a crime thriller and part of a series. Needless to say, I won’t be reading any more in the series and I am genuinely confused about the amount of positive reviews these books have. The writing was fine, the locations were fine, the plot was fine. It involved two private investigators, one man, one woman, who I believe appear in all the books. This time they had been hired to try and solve the cold case of a missing teenage girl. There were two notorious and now behind bars, serial killers in that area at time, which made it a tad interesting. But also, I guessed really early on who had actually killed the girl.

But back to the characters. The man and the woman. That was the only way I could tell them apart. She had a son. He also had no personality and said things that any of them could have said. None of them had any mannerisms or nuances of personality. There was some back story, obviously, as its part of a series, but that didn’t seem to help give them personalities. If you met these people in real life you would be bored stiff in minutes. They were so forgettable, so banal, so pointless…

I just didn’t care.

But maybe it’s just me? Plenty of reviewers seemed to love these books but personally, I want to feel something for the characters, even if its hate and loathing! I want them to stand out from each other and everyone else. I want them to have back story, past trauma, motivations and hidden desires. I want them to be flawed and interesting and funny and smart, and, well, anything that makes them human!

I won’t be going back to those authors to find any of that.

I truly think there are two types of writers out there. Those who come up with a great idea, a concept, a plot and a way to weave it all together. They then have to shove some characters into the plot to do the heavy lifting.

And there are those that come up with everything, maybe not all at once, but bit by bit, both plot and characters developing alongside each other. Those that know the story is the character. The character is the story.

There would be no story without the character. Yes, work on the plot, weave that magic, keep the reader hooked, write beautifully and do your research… yes, yes, yes. But please, please, for the love of my sanity, remember to create the characters as well. And put the same amount of effort into them!

Genuinely though – is it just me?