Last week I posted about how risk and courage go hand in hand with writing and I stand by that. It is incredibly brave to write at all and even braver to share that with the world. But in my view and in my experience, indie writers are perhaps the bravest of all.
Let’s look at what indie writers willingly put themselves through in order to get their stories out there for you to read and let’s also remind ourselves of what is involved in being an indie author these days.
- First, the indie writer writes and finishes their book. This is in contrast to the 97% of people who start writing a book and never finish it.
- Before becoming an indie, most but not all indie writers try the traditional route. They will have sent out to hundreds of agents and hundreds of small presses. They may have entered numerous competitions. Anything to try and get a foot in the trad door. But to no avail. They don’t give up there though. That’s how brave they are. They are not quitters.
- They decide to go indie. This means different things to different people but ultimately it means the author is in control of their book, including the editing and proofreading, the blurb, the front cover and marketing it. Scary and brave, especially in the beginning!
- If they haven’t already, they will start and build multiple social media pages with their blog or website at the forefront of their news and writing. This takes a lot of time and commitment and it is hard starting with 0 followers, yet they do it anyway, even if they are talking to themselves most of the time!
- When it comes to their book, they will do multiple drafts if they care about the craft of writing and they will send it out to beta readers for honest feedback.
- They’ll respond to this feedback and revise the book again. More edits may follow until they are happy enough to send it to an editor and/or proofreader.
- Meanwhile, they’ll be battling with the blurb, sourcing possible front covers at reasonable prices or learning how to make their own.
- They will start learning how to market their book. They will start trying to figure out where and who their audience is. This is both time consuming and scary. Writers are introverts at heart so it takes some guts to start shouting, look at me! Read my book!
- Once the book is back from the editor they will do final edits and proofreads and then decide on a release date
- They’ll also decide whether to go exclusive with Amazon and make sure their book is available on multiple platforms in multiple formats.
- They will set up a pre-order for the book and start marketing as best they can!
- In reality, most of them won’t make back the money they have spent getting it this far, but that won’t stop the indie author. They will already be writing the next one.
- Sadly, the majority of the indie author’s close friends and family won’t buy, read, review or even respond to their exciting book news, so they will have to rely on the kindness of strangers and random readers on the internet.
- The indie writer might be feeling quite demoralised by now, but they’ll keep going. Brave, you see.
- The indie writer faces endless hurdles. In order to market their book they need money and if they don’t have money, they have to do whatever they can for free. This puts them at an instant disadvantage but it won’t stop them. No way. They are resilient and will find a way to keep going.
- The hurdles never stop coming and they just seem to be getting worse. They now have to compete with AI as well as other authors, and traditionally published authors. A bit of a slap in the face, if you ask me, but the indie writer won’t give up or give in. Especially not to bots! No way. The indie author is here to stay.
I think I could go on for a while listing the hurdles indie writers face, and the very many ways in which they prove themselves to be the bravest of writers. They overcome rejection and keep going. They learn how to produce, format and market their own book, and don’t give up even if it fails. They are largely unsupported by family and friends, but don’t let that stop them and now they have AI coming for their jobs…
I mean, maybe we’re all just a bit mad, rather than brave!
What do you think?

