Should You Have More Than One Blog?

Last week at the writing group I run as part of my Chasing Driftwood Writing Group business, we ended up having a discussion about blogs. One of the members had announced his decision to have more than one blog, due to the fact he wanted to keep his writing related blog separate from his other passions in life. This was an interesting and very timely discussion, as I had just been thinking myself about another blog I started and soon neglected roughly a year ago. (I do technically have two blogs, as I have the Chasing Driftwood one, but I basically use this like a website, where all I really do is update the workshops I run every now and then.)

Last year, however, I started a third blog. My Self-Sufficient Challenge started for two main reasons. One, as a family we were making conscious efforts to change the way we lived. From raising ducks and chickens to composting, growing our own fruit and vegetables, reusing, recycling and reducing our waste output wherever possible. It seemed like a good idea to blog about something I was becoming very passionate about, which wasn’t necessarily related to writing. (Oh, how this has changed! But more on that later…) I thought writing a weekly blog about my efforts to become more environmentally friendly and more self-sufficient would actually encourage me to keep at it. If I felt like people were reading the posts and rooting for my efforts, then I’d be more likely to get better and better. The second reason was perhaps more altruistic, or business savvy, shall we say?

I had read somewhere (don’t ask me where as I have absolutely no idea!) that creating other blogs apart from your main, author related one, was a very good marketing idea. The idea being that if you had other interests you were passionate and/or knowledgeable about, you would inevitably draw in other followers, who would then soon realise you also write books, and would perhaps be interested in them, due to the fact they had enjoyed your posts and writing style. This made great sense to me at the time. Why not reach out to more people? Why not write about a subject you are passionate about? It seemed like a win-win situation to me.

If you’re also thinking about multiple blogs, here are some reasons it could be a good idea for you;

  • It can be hard to create a following for your blog if it is multi-niche, or in other words, if you talk about anything and everything
  • People tend to subscribe to certain blogs because they are interested in the subject matter. They might lose interest if you flit from subject to subject
  • If you wish to monetize your blog (and many people make a living from doing just this) you will need it to have a single focus. Your SEO (search engine optimization) will be pretty poor if you cover too many subjects for people to find you
  • If you wish to have paid ads on your blog, again it is going to have to have a narrower focus
  • If the other blog you have in mind is work based, ie you’re a dog trainer and the blog is about dog behaviour and so on, then you’re going to need it to be a single focus in order to look professional
  • If one of your blogs is for work/business and one is for fun, it may be better to keep them separate. Writing about what you enjoy could provide a welcome relief from working on your money orientated blog

And of course, there is no reason why you can’t share and cross-post your blogs so that both audiences (or more) get the opportunity to see what else you are up to.

So, what happened to my self-sufficiency blog? Well, like many things in life, the good intentions were all there but it soon faded fast. I think I managed about four posts. The aim was to post once a week, but back then I wasn’t even managing to post once a week on this blog. This wasn’t for lack of content at all. There were plenty of things to talk about, and I took loads of photos of the things we were doing and growing. I just never quite found the time to upload them to the blog!

Once a few months had drifted by, it got harder and harder to return to it. I had in that time revamped and renamed this blog, with the aim of ‘branding’ it, so to speak, and making sure people knew what they were getting.

This is a blog that talks about writing. A lot. This is a blog that talks about being proud to be an outsider. My books and my character all have this theme in common. I welcome guest posts along the same theme, and I read books that also fit the criteria.

The other day, (just before writing group) this got me thinking. I miss my self-sufficient blog but know I don’t have the time for it. I just do not have the time to run two blogs. It’s just not ever going to happen. So I started to think about how I could possibly post things that might have gone on the self-sufficient blog here. I’m still thinking about it.

What led me back to this thought the most, was the direction my writing has taken in the last year or so. The Tree Of Rebels is waiting for a final edit. The book is set in the future where nature is banned, owned and controlled. The connection with nature and growing your own food has been totally severed. Elliot Pie’s Guide To Human Nature is also awaiting its final edit. This is a book about a young boy who attempts to prove to his mother that people are not all bad, by befriending perfect strangers. His mother believes that the world has never been as corrupt, cruel and doomed as it is right now. Several of the other characters in the story share her beliefs to varying degrees. They feel helpless and afraid and like the end of the world is very near. And finally, in the four book series I have plotted and planned, (but cannot possibly start for at least another year!) the end of the world has happened. But the cause was not humans, it was nature itself. Only the children have been spared the cull, but how will they survive in this hostile new world where all the rules have changed? All of these upcoming books have a common theme. Environmentalism. Mother nature. Human nature. The state we are all in! In other words, the things I think about constantly.

Now, every now and then I write a piece on here that is not at all related to writing. Every now and then I just feel the urge, start writing and see what happens. Sometimes it is related to my family, sometimes to society or politics. I suppose what I am trying to say is that as long as the theme remains in adherence to glorious outsiders, then perhaps it is okay to post about things that are not writing related? Especially if you find your writing is being shaped more and more by the frightening world we live in?

You might have noticed, I haven’t quite convinced myself yet!

What do you all think? Do you already have more than one blog? If so, why? And how do you find the time to manage more than one? Perhaps your blog is multi-niche or quite personal. Do you ever think about creating other blogs and dividing the subjects up? I would love to know your thoughts on this, and so would my writing group! So please feel free to comment!

 

Take What Tortures You And Write About It

I’ve got a confession to make. Just lately I’ve been suffering from a strange, and as far as I know, nameless, affliction. The only way I can describe it to you is by asking you to recall the feeling you get in your stomach just before you sit an important exam. You know, that lurch, that turnover, that horrible tightness that takes your breath away for a moment? Yeah, that.

I first noticed it happening whenever I thought about my writing. The things I had planned to do once my littlest child was in bed. I put it down to a sort of nervous excitement, and a borderline panic about how little time there is to write all the things I have in my head.

Then I noticed it happened at other times too. Just randomly. My stomach dropping, lurching and rolling over.

So, then I blamed it on something else. I’ve always been interested and engaged in political thought and debate, but even more so in recent years. This is not a bad thing, but then it gets to the point where you are feeling angry and helpless all of the time. Post Brexit was pretty bad. It’s all pretty bad. Climate change. Inequality. Housing crisis. A rise in racism and hate crime. Endless war. The fact we’re being organised and dictated to by massive corporations hellbent on destroying the world. The fact you cannot trust the media to tell you the truth.

sadlaptop

So, I made the decision to delete Facebook from my phone. Something I never thought I would do! I was getting seriously addicted. Picking it up to check my newsfeed first thing in the morning, and pretty much every chance I got throughout the day after that.

I did feel an immediate sense of relief. That first morning stomach lurch dissipated. I picked up a book instead. I no longer check my phone throughout the day because there is nothing to check. I have a quick scroll through Facebook in the evening, once I have done enough work to deserve a little break, and I’m sad to say it’s still the same. The violence rages  on, the world gets hotter and there seem to be angry and ignorant people everywhere.

I did feel a sense of relief and freedom for a while. But that feeling in my stomach has not gone away. In fact, I am getting it more often. Maybe it is because I’ve become aware of it, nervous of it even? Confused by it, and as a consequence, fixated on it? I don’t know, but it is strange, and  very annoying. Sometimes it takes my breath away. I have to stop, hold onto something and take a very deep and deliberate breath. And then I am okay again.

I can’t blame anything in my personal life. Everything is as it should be. Everyone is in perfect health. Money is tight, but it’s never been any different at any time in my life. We have a lovely home and a huge garden. We grow our own fruit and vegetables and raise chickens and ducks. We’re outside, a lot! I’ve got my four beautiful, intelligent children, and yes they come with their own issues, and yes being a parent is sometimes stressful and exhausting. But I’m a placid, easy going sort of person. I roll with the punches. I look back on the past fondly, I focus on the now, and I don’t look too far ahead,(unless it’s my saving up for a VW Campervan.)

So why the bad feeling? What does it mean? What is it trying to tell me? I just can’t work it out. It takes me by surprise at random times of the day, creeping up and sucking the air out of me, crunching up my guts and making me think I have forgotten something important. Am I about to sit an exam? Am I about to confront some scary, aggressive person? What is it??

I don’t know, and maybe I will never know. Maybe it built up over time and my stomach got so used to being tied up in knots, it just doesn’t know how not to be. All I can do right now is try to make use of it. I wrote a short story you can find in Bird People And Other Stories called She Is… I wrote this story to keep a novel at bay, and I’ve started writing a second short story with the same characters. Basically the story is about teenage girls, bullying and revenge, but the narrator describes this constant heavy feeling in her belly. She wakes up with it, and it comes and goes throughout the day. Of course, this came from me and my own experience, and I’ve carried it on into the next story. In her mind, it’s because something bad is going to happen, she just doesn’t know what or when. It’s a sense of foreboding for her, a warning from her body.

My fears for the way the world is heading, my fight to find hope, my questions about human nature, have all been rolled out and examined in Elliot Pie’s Guide To Human Nature. (On the third draft now) I didn’t even realise I was doing it at first, but I’ve poured so much of my current state of mind into this story-line. Elliot is the child in me, the hopeful innocent looking for the good in people. His mother Laura is the cynic in me, (exaggerated a fair bit! )Through her I get to rant and rave, I get to swear and scream at the cruelty and injustice in the world. I get to indulge myself in misery and cynicism, fearing the worst and totally giving in to it. I get to hide under a duvet and pretend it’s not happening.

In The Mess Of Me Lou is the voice for my own teenage angst and body issues. She is louder and brasher than me, able to say things I was not.

In recent short stories I have released endless frustrations and anxieties. From my utter dismay that people think it’s okay to dump rubbish in the river where I live, to my constant paranoia that one day soon the Earth is just going to snap, just going to cull us all in one bloody swoop, freeing itself at last. I honestly don’t know how I would cope with this world if I were not a writer!

'Writers are desperate people and when they stop being desperate they stop being writers'Charles Bukowski.jpg

I think this is the best and sometimes the only thing we can do with something that tortures us. Use it, write about it, pass it on to a fictional character. Maybe this is one way to eventually rid yourself of it! Or at least gain a better understanding of it. I think writers do this all the time, often without even realising it. We project our fears and anxieties onto made up people, into made up worlds. So it’s not us with the problem, it’s someone else.

And then, we feel like we have some control. We can direct the proceedings, we can work out what the problem is, we can send the character on a journey and we can even create a happy ending 🙂 I truly think this ability is one of the greatest things about being a writer.

What about you? Please feel free to leave a comment!