Book Launch Plan!

Launching a book is scary! So scary in fact that I’ve been putting this one off for months, maybe even years. As is the usual with me, I tend to write a first draft in about 3 months and then go into subsequent drafts and rewrites and edits that last for years…I then procrastinate about how ready the book really is, worry endlessly about whether it’s had enough beta readers and generally do everything I can to put off actually releasing it.

Why? I think because in writing a book, you put your heart and soul into it. You immerse yourself in it, become obsessed by it, fall in love with it and in releasing it, you hope to have some kind of recognition of that, in sales and reviews, and as most indie authors will know, this is by no means easy. If you have money to spare, it helps. Money will buy you an editor, a decent front cover and an advertising campaign. High sales and plentiful reviews are still not guaranteed but you’ve got a better chance. For writers who don’t have a single spare penny? It’s a much harder and more frustrating process which at times barely seems worth it.

Anyway, I digress. There are many reasons I delay book releases and fear of failure is the biggest one. I don’t have massively high hopes but I do hope and dream of decent sales and positive reviews. And if I put off the release? Well, I delay the fear and can sleep better for longer.

But! The time has come. I am currently nearing the end of The Boy With The Thorn In His Side Part 6, and when that’s done, I will have five unpublished books waiting for release dates. Five!! That’s insane. I think that says a lot about my relationship with writing! Endless ideas, addictive/compulsive tendencies and then utter fear and denial. It also explains why I’ve written my whole life but only starting publishing in my mid-30’s.

So, with that in mind, one of those five books will be released in December! I decided on December as it’s a good time to release a book, when people are thinking about Christmas presents and it’s dark and miserable outside and people want a book to curl up with. That gives me almost three months to plan the launch. I’m already daunted, although I have done this before. I am tired just thinking about it.

Having already ruled out a physical launch (as an indie author I am too afraid no one will come and very good at self-sabotaging myself) I do need to make a plan and stick to it.

So, this post is my book launch plan for YA novel A Song For Bill Robinson, potential release date Friday 6th December. I will probably add to and revise this plan as time goes on and as always, please feel free to comment! If I have missed anything, let me know! Any good ideas? I’d love to hear them!

  • Decide on release date
  • speak to cover designer again to prompt first sketch of ideas
  • go through book again for final typos etc
  • decide on a good tag line for promo etc
  • make a list of ARC reviewers and ask in Street Team and Facebook page
  • contact possible ARC reviewers
  • send book to agreed ARC reviewers
  • organise a blog tour
  • revisit Pinterest board and add to/revise/work on
  • start making release day and release countdown graphics on Canva
  • organise advertising, free or paid, decide!
  • contact similar genre authors to organise giveaways and/or blog spots/interviews
  • start making quote graphics on Canva and start sharing to Instagram etc
  • contact YA booktubers!
  • contact YA book reviewers!
  • put print copy together to release on same day as ebook
  • organise Amazon or Goodreads giveaway?
  • create a Facebook launch day event and a separate Instagram one?
  • invite other authors to event to share posts/books etc
  • create graphics for online launch events
  • create launch day competitions for Facebook and Instagram
  • Put together a series of blog posts to release up to launch day about the book
  • set ebook at 99p for one week only
  • invite people to Facebook event and hope they come!
  • submit the book to competitions/awards!
  • drink lots of wine and remember that at least I tried!!!

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The Temptation to Do Nothing

No one ever said that being an indie author would be easy. It’s not. It’s hard work and I made my peace with that a long time ago. I never expected to sell thousands or even hundreds of books. I’ve always reminded myself that to sell anything at all is a massive achievement, and I still believe that.

Over the years I’ve been doing this, I’ve had a bumpy ride, full of highs and lows, expectations and dreams, disappointments and achievements. Again, I remind myself when I feel thwarted, or dispirited, to look back and see how far I have come. And it works. Mostly. I do sell books every month. I have never had a month without sales since I started in 2013.

Every now and then though, I feel the need to stop, take stock of what’s going on, what’s bothering me or making me anxious, and do nothing. I don’t mean stop writing. I could never do that. If there is one thing I am certain of it’s that I will never ever stop writing and releasing books. I’m desperately addicted to writing, it’s who I am, it saves me on a daily basis, makes life worth living, fulfills me in so many ways, and allows me to release what is inside of me. I love it, and if you follow this blog, you will know that.

It’s trying to sell books that I often consider quitting. Trying to sell books is stressful. Without money, it’s almost impossible. I feel I have worked really hard over the years to build my author platform. Building up this blog, my facebook author page, Instagram, newsletters, you name it. Writing articles for Authors Publish and more. There is nothing I have not tried. Nothing free anyway.

And I guess, to some extent it works. I get sales every month. Some months are better than others and I can never work out how or why. No one ever said that selling books was easy either.

I’ve seen so many indie authors quit over the years. Announce they are closing their blog or their Facebook page, that it’s too hard and they can’t justify the time and effort anymore. I get that totally. But that will never be me, not while I still have so many books lined up to write.

Selling books is hard if you are naturally an introvert. You’re drawing attention to yourself. You’re saying, hey look at me! Look over here! Buy my books! You’re sending out free copies with your newsletter. You’re offering people ARC copies of upcoming releases. You’re contacting reviewers and bloggers for help. You’re messaging friends and relatives to see if they’re interested. You’re setting up street teams and asking for help. Introverts do not like asking for help. Introverts will do everything themselves and then cry about it. There’s a martyr inside every one of us, I swear.

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It makes us uncomfortable. And then come the rejections. Of course, you’re used to rejection if you’re a writer. You’ve got the scars from endless rejections from agents and publishers. You put on your big girl pants and went solo. Became an indie. Fab stuff. Only now there’s no one to help you, you have to force yourself to be brave, day in, day out. Put on a big professional sunny convincing smile when really you just want to climb under your duvet and hide.

I’ve had a lot of disappointments lately. I’m not going to go into them, because I really don’t want this to be a pity party. I hate it when authors moan on social media about being an author and not getting sales. I don’t want to be that person. This isn’t really about sales either. This is about being tired.

I’m tired of doing everything I can only to have it not make an impact. I’m tired of giving away free books that people don’t then review. I’m tired of the expense of sending out paperbacks that people don’t then review. I’m tired of asking and hoping and suggesting that people share my posts, comment, read or review. I’m tired of feeling like I am wasting my time. I’m tired of sharing my books on Twitter and Facebook when I know there is no point. Every time my finger hovers over the share button I’m so tempted to do nothing. And every now and again I let it win and I go with the temptation to do nothing and I hide away I write my books and my blogs and my poems and I hide away from sharing and trying to sell.

Maybe it does me some good every now and then to have a little retreat from the business of selling and just focus on the writing. I am so tempted to do that again right now. But then I feel guilty about my books, and I so want people to read them, I don’t want to quit or be a quitter. Maybe I just need a rest. A chance to refuel and come back stronger.

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Because if you don’t try, you can’t fail. There’s nothing to lose. But if you do try, and try and try, then you have to deal with the inevitable disappointments. It’s tempting not to try, believe me. And I’ve been here before. I didn’t try to publish my books until I was in my mid-thirties. All those years I wasted because I was too afraid of failure to even try. I got over that somehow, and I’ve moved on. But there it is again, the urge to do nothing. If my books don’t sell, it’s because I’m not trying and that’s easier to deal with.

But then I got thinking and I remembered a quote from a song that I once decided would look good on my gravestone. This is the full quote;

Not everyone grows up to be an astronaut,
Not everyone was born to be a king,
Not everyone can be Freddie Mercury,
But everyone can raise their glass and sing.
Well I haven’t always been a perfect person,
Well I haven’t done what mum and dad had dreamed,
But on the day I die, I’ll say at least I fucking tried.
That’s the only eulogy I need,
That’s the only eulogy I need.

(Eulogy, by Frank Turner)

It struck a chord with me the first time I heard it, and I laughed and joked that I’d have those words on my headstone. At least I fucking tried…

Some days that doesn’t feel like enough.

Other days, calmer days, sunnier days, it really, really does.

Because it’s pretty fucking brave to keep trying.

It would be so much easier to quit. And I’m going to have those days. I’m always going to have those days. I’m going to wallow in it some days. I’m going to cry about it on others. I’m going to seethe and fret and grumble and moan. Mostly to myself. I’m always going to have days where self-doubt gets it claws into me and won’t let go. I’m going to hear those voices in my head that have been with me for so long…you’re rubbish, you’re stupid, you’re ugly, you’re fat, you’re a joke…

But that’s okay. That’s being human. Deep inside, we all want attention, we want validation, we want to know what we’re doing is worthwhile and appreciated, and when we don’t quite get that, we turn on ourselves pretty viciously.

But I suppose the thing is to let those days run their course, as they will do, again and again, but then come out of the other side and just keep going. Just keep doing it anyway. Because at least you can say you gave it your best. So for now at least, for me, it’s business as usual. The temptation to do nothing has not won.

The Tree Of Rebels Has Another Award!

I didn’t have a blog post lined up this week, as there is just so much going on right now with books and with my Chasing Driftwood business. But I just received the exciting news that The Tree Of Rebels is an indieB.R.A.G Medallion honoree! Which means I get another lovely badge to stick on my front cover! Earlier this year I was thrilled to win a Readers’ Award from Chill With A Book, so it’s absolutely brilliant to add a second badge to The Tree Of Rebels.

This news has certainly lifted my mood this week and does make all the hard work feel worthwhile! If you feel like giving the book a go, it has just been reduced to 99p/99c on Amazon…I only just changed it though, so the changes won’t be live just yet! Grab yourself an award-winning bargain and don’t forget to leave an honest review!

The Tree Of Rebels

Ssh…I’m Hiding

Lately, I’ve felt like I’m in hiding. Running away. I keep attempting to stand still and face my demons but it doesn’t last for long. Every now and then I give myself a good shake and even come up with a plan…but they tend to be short-lived and easily shirked. So, what is it I’m running from? What terrible thing have I been hiding from lately? Burying my head in the sand of my writing in the hope it will just go away and leave me alone?

The answer is book promotion.

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The reasons are these;

  1. I’ve got too much to write. I’ve written about this lately in The Return of the Voices (and the nervous stomach) I won’t bore you with how many projects I am working on or have in progress at the moment, but I will say they are all moving on. They are all coming together. But I’ve never given myself a workload quite like this one…I just don’t have time to fit book promotion into my daily life. Or so I keep telling myself anyway. I just want to get these books done.
  2. Touched on above, there is just not enough time. There are the books I am trying to get ready for release, and then there is my writing business, Chasing Driftwood Writing Group which is quite rightly taking up more and more of my time. I’ve got two big projects I am trying to get funding for, plus the regular writing groups and workshops to prepare for, plus just the day to day running of a company, which is all very new to me! Then there’s the four kids and house and garden and pets…Book promotion just doesn’t get a look in!
  3. I’m bored of it. I do go through phases where social media and book promotion bore me intensely. I do love my blog and my Facebook author page, but that’s where the love ends. I tend to post more pictures of dogs and kids on my Instagram, often completely forgetting that it’s a business account to be used for selling books! I go onto Amazon and check for reviews and know I should send out some Tweets and so on…but it’s boring. I’m bored of it.
  4. I can’t afford it. Obviously, social media is free to an extent, and blogs and websites but pretty much everything else costs. Even your Facebook author page can be a cost now, requiring you to pay to boost posts to reach people who have already liked your page. And all of the worthwhile book promotion sites cost big money. I just don’t have it.
  5. It doesn’t work. As you can tell, I’m feeling a bit cynical about it all at the moment! I’ll probably feel differently in a few weeks time. I think I’m one of those indie authors who is still fruitlessly searching for the holy grail of effective book promotion. I think I’ve tried everything they suggest. Starting a blog, posting regularly (okay I flagged a bit recently but I seem to be picking up again now) running a Facebook author page, Twitter, Pinterest, Instagram, setting up email newsletters, Street Teams, discounting books, holding giveaways and events and competitions. And I’ve tried paid promotions many times and not had any success. I truly believe the answer is not simple and the one thing you think will work, does not exist. It’s a marathon, a platform you build over years of hard work. If I thought posting daily tweets and quotes from my reviews got me sales, I’d do it more often! But I’m pretty sure nothing much has worked so far…
  6. I’m jaded with it all… Yep, I’m tired of the whole thing. Hence, my efforts to find a publisher for my last novel The Tree Of Novels and next release Elliot Pie’s Guide To Human Nature. Self-publishing can be a lot of fun, but it’s hard work with not a lot to show for it. And I’m well aware that authors signed to publishers also need to good at marketing themselves and their books and also have to endure the litany of promo related stuff I mentioned above…but oh how nice it would be to have someone do it all for me! So I could just write!!
  7. I’m out of ideas.  This is a big part of the problem, and I’ve been here before. Therefore I do know that I will eventually come out the other side of this standoff with fresh ideas and enthusiasm for promoting my books. I’m just feeling so lethargic about it at the moment, I can’t muster the energy. I’ve sort of given up on sales and reviews and just thrown myself into the actual writing. I’m addicted to the writing, you see. It’s the one thing I want to do passionately every day. The one thing I would choose above almost anything else in this world. I feel annoyed when I have to do other things! I turn on my laptop in the evening and I don’t want to think about promoting my books, I just want to start writing…
  8. The writing wins...Yep, at the moment anyway, the writing just wins every time. the odd tweet, the odd share of a review, the odd book selfie even, but that’s it. I want to be writing, I need to be writing, I can’t rest until this current workload is shifted.

So, that’s where my head is currently at when it comes to the marketing and promotion of my books! I am ashamed to admit that I have been utterly crap at promoting my books for a fair few months now. There are so many things I could do to remedy this, and I will. Starting maybe with a piece of paper stuck to my wall beside my laptop…A piece of paper with weekly goals and daily goals. A piece of paper with a blank space there for any bright ideas I pick up while online.

What do you think, fellow readers and writers? Any hot tips? As a writer, how do you go about promoting your books? What works and what doesn’t? Do you go through slumps where you would much rather hide from promotion and just get on with the writing? Or do you enjoy marketing your books and finding your audience?

What about you readers? What sort of book promotion works for you? What has drawn you to look up certain authors or pick up a certain book!

I’d love to hear your thoughts on this so do please feel free to comment and share…