self publishing

Building An Author Platform: If It’s Not Working, Should We Scrap It and Start Again?

~ ChanAtkins ~ 6 Comments

Coming to terms with what works and what doesn’t.

Image by congerdesign from Pixabay

If only I knew where my sales came from.

Sometimes I know – a reader might comment that they’ve just bought my book, and if they’re commenting on Facebook, I’ll probably assume that Facebook is where they discovered my book. Sometimes other authors will buy one of my books after getting to know me. But mostly I have no clue how my books were discovered.

Of course my dashboards on KDP and Draft 2 Digital show me how many units have been sold via various platforms, but how those readers found me and my books is a mystery.

I wrote last week about how Medium boosted my confidence as a paid writer, only to take it away again when things changed there, and this week I want to continue to be honest with you.

My author platform is not working.

You might wonder how I know this. Well, it’s fairly simple to figure out. I get sales for my books and I don’t know how those readers found me, but that’s just one way to look at the facts. The other fact is this: likes and follows do not translate to sales. Let’s take Facebook as an example.

On Facebook I have 1,400 followers roughly. In theory, that should be 1,400 people who are following my page because they are interested in me and my books. But that cannot be true, because the figures do not add up. Every time I post about a new book, the same names pop up to comment and congratulate, and I’m pretty sure it’s the same lovely handful of loyal readers that go on to buy the book and leave a review.

What I am forcing myself to consider now is this: why are all those other people following my page if they don’t want to read my books? Is it a false audience? Is it a waste of my time? Would my time be better spent building up another audience elsewhere, as annoying as that is to consider?

In theory, every time I release a book, a fair chunk of those 1,400 followers should buy it and leave a review. But I know they don’t because my sales and reviews do not show this. So, why are they there? Why are they following? Is it to be supportive? They like me enough to follow what I post but not enough to try my books? Is it a like for like thing? Did they like my page hoping I would like theirs, for example? Or is it that Facebook has reduced my visibility so much that most of those 1,400 people are never shown my posts so have no idea when I have a new book out?

I suspect all of the above is true and it leaves me with a dilemma.

Do I rip it up and start over? Do I quit Facebook because it is not working for me? Do I pour more efforts into other platforms that might give me better visibility?

My concern is that the same thing would happen again. I do wish we lived in a world where people only followed accounts they are actually interested in. I would rather have 40 likes on my author page and 40 regular loyal readers, than 1,400 people who give me false hope every time I post about my books.

Building an author platform is something else they tell you to do when you start as an indie. It’s something I have always embraced, understood and worked hard at. I’ve even run workshops on how to start building one.

It used to work better – that’s for sure.

So, what is the answer? Keep adding more social media accounts in the hope that somehow it might bring you the readers you desire? Or quit the ones that are giving me a false audience? I am sticking with Medium in the hopes my visibility there returns to what it was – and I am enjoying posting on Substack and BlueSky. I prefer these three to Facebook and Instagram so I am tempted to slowly replace them. But I do wonder if the same thing will happen again.

Should I care? Should it matter? I can’t help feeling frustrated by it.

Let me know what your thoughts are! If you’re an author, have you ever found your follows results in sales? If you’re a reader, do you follow authors you don’t read and if so, why?

Medium Gave Me What 12 Years of Publishing and 23 Books Couldn’t

~ ChanAtkins ~ 4 Comments

And then it took it away again…

Image by rawpixel from Pixabay

It’s coming up two years since I joined the writing platform Medium. For years, various author friends had mentioned it, enthused about it and encouraged me to join, but I resisted because I didn’t think I had the time. Almost two years ago a writer friend messaged me again after reading one of my blogs and finally persuaded me to join Medium by asserting that my blog topics and style were just the sort of thing that did well on Medium.

I gave in and joined and I quickly discovered he was right! Once I had joined the Partner Programme and was eligible to earn from my essays, articles, stories and poems, I found the boosts, the positive comments and the money came flowing in.

I was overjoyed. I felt validated. I felt like a real writer.

You’d think that after 12 years of publishing and 23 books released, I’d feel like a real writer, but the truth is, I don’t. Not much has changed for me during those 12 years. I have never had the spare money to throw at advertising my books, but I have done everything they tell you to do to get your books noticed. One of the main pieces of advice I recall reading at the time, was to get on with writing the next book, because once you have more books out there, it all gets easier.

I have never found that to be true. From the moment I published The Mess of Me in 2013, to the moment I released its sequel The Mess Of Us in 2025, I have made a few sales a month. Yes, some months are better than others, and I have never, ever had a month without sales. I am told that for an indie author with no advertising budget, that is not too shabby. And I do agree – with the billions of other books to compete with out there and the social media algorithms wanting you to pay to be seen, it is extremely hard to get sales and make it.

A few years back I reached out to some successful indie authors to ask what their secret was. The answer was not surprising – money. These authors were able to spend hundreds of pounds marketing their books at the start and now they don’t have to. They’ve made a name for themselves, and gained a loyal following.

I am constantly shouting into the abyss, despite how hard I work, despite how many books I write and publish, despite overwhelmingly positive reviews and a handful of awards… I cannot do any better. I am stuck right where I was at the start.

So, although I am still as addicted to writing as ever, and I will never stop as long as I have these ideas in my head, I am honestly hard-pressed to feel like a real writer most days. It doesn’t help that my close family and friends don’t give a shit and refuse to do the one thing they could do to support me in my life.

You can imagine how elated I felt when Medium started rewarding me so quickly. I was so happy! People were reading and commenting on my work. I was getting boosted regularly. Somehow, I was doing it right! And I was getting paid! I was making extra money, more than I had dreamed of to be honest. It made a massive difference to our finances and I even started thinking about putting some away and using it to better market my books.

Then in January, everything changed.

No one knows why and as far as I can tell, the answers are still not terribly forthcoming. Views, reads and earnings plummeted. At the same time, AI slop, bots, scammers and spammers were going through the roof and basically ruining it for everyone. Some say the drop in earnings is a reflection of Medium getting to grips with all that… But I don’t know.

I wasn’t too bad off in January because I’d been boosted a few times in December. January was awful. I barely made anything, and February was even worse. No boosts – which is a shame but not the be all and end all. I once made $15 on a short story that wasn’t boosted. It would take me a long time to make $15 from my books. No kidding.

By the time March arrived I felt like giving up. Millions of writers had jumped ship to Substack and I did the same, though I kept my Medium account. I still posted in February, but not as much. I suppose I had a crisis of confidence. I kept taking it personally. What had I done wrong? Had my writing declined in quality? Was the stuff I wrote just not wanted anymore? I still can’t figure it out.

Substack is great, by the way, and is shaping up to be one of my favourite places to hang out. It’s newsletters, any kind of writing, and social media all wrapped up in one. It took me a little while to get myself settled in, but at the moment I am posting an end of the month author newsletter, an end of the week round-up, and any poems or short stories I would normally put on Medium, I now put on Substack first.

Substack is a lot of fun but it is not as easy to make money there. Money is raised from having paid subscribers. I feel grateful enough to have any subscribers, whether there or here on my trusty old blog. To ask them to pay seems a lot.

I’ve set mine up for paid but have no paid subs yet and I don’t expect to get any for a long time. Still, I am happy to have almost 100 subscribers who I really hope are genuinely interested in me and my books. Let’s see what happens.

Back to Medium – I am not ready to give up on it just yet. It was foolish to ever rely on it for an income, and I didn’t, not really. It was just very handy extra money that made life easier for a bit. I am hanging around to see what happens, and like everyone else, I guess I am trying to crack the code again.

I decided to up my game in March and my content has increased back to my usual levels. It’s not making a difference so far and at this rate it is soon going to be hard to recoup the $5 you pay to be a member.

It makes me feel sad, in all honesty. All I ever wanted in my life was to be a writer. I am a writer and on good days I am incredibly proud of myself, my books, and the work I put in. I couldn’t give up writing, if I tried. It’s just what I do. It’s who I am.

But for a while there, Medium made me feel like a real writer. You know, someone whose words get read by hundreds, if not thousands of people. Someone who uses writing money to pay the bills. It was nice while it lasted but now I am right back where I began.

There had to be an answer somewhere. I guess I will keep on looking.

Giving up is not an option. And for all its faults and ups and downs, I will continue to publish writing on Medium. Writing there has given me an outlet for other types of work, such as essays, articles and poems, and like I always tell the kids I work with, writing in many formats and writing as often as you can, is how you get better.

I’m in it for the long haul.

This Week I Had Five WIPS Vying For Attention In My Head

~ ChanAtkins ~ 5 Comments

I Need More Me’s!

Image by TyliJura from Pixabay

If you’ve followed my blog for a while you’ll probably know that I find it impossible to work on just one writing project at a time. Ideally, I would love to. One story idea, one plot, one set of characters, one job to do! I envy writers whose minds work like that. It must feel very in control.

It’s never that way with me. There is always the book ready to be published that needs quotes posting, cover sorting, final edits and so on. There is always the current priority work-in-progress and sometimes that’s a series, not a standalone. And there are always the future books, the ideas, all in various stages!

It’s been like that this week, and then some.

First, I am trying to draw attention to The Mess Of Us which came out on Valentines Day. That means promoting it as best I can and creating graphics of quotes from the book and reviews as they come in.

Second, I am preparing my next book for release at the end of the year. I need to sort out the cover, finalise the blurb and send it to my editor. Recently I read it through on my kindle to pick up any lingering typos or plot holes and found it to be a very clean read. But it still needs that professional edit and proofread. I hope to release The Dark Finds You towards the end of the year.

Third, I’ve been adding stories and poems to my next anthology Dirty Feet. I’ve no idea when I will release this, but every now and then I add new bits and pieces to it, so it’s always on the go.

Next, I’ve been working on my official work-in-progress, Black Hare Valley. It was never meant to be a series but book one inspired two more books and then I had the idea of a diary style companion book. That’s what I am writing at the moment, and once that is finished, I will be going through each book in the series with a fine toothed comb, ensuring there are no plot holes and a clear timeline that makes sense!

But as well as all this I started getting the urge to create a graphic novel style version of Black Hare Valley. Don’t ask me why. I can’t even draw very well! I haven’t done anything about this. But the urge is there and it’s very strong!

Plus, I’ve been thinking a lot about which book I will work on once Black Hare Valley is complete and decided it will be The Seventh Child, a family mystery thriller. This idea has been building for a while, and I already had the whole plot, the location and the character bios in a notebook. A while back I wrote the first chapter, because, why not? This week, this book has been screaming at me to get on with it! Please, someone tell it it has to wait!

On top of that another book idea keeps growing and swelling and this week I figured out exactly how I will tell it. Anya and Cody Start The Apocalypse is an idea that came to me in bits and pieces with the characters showing up first. I eventually started a notebook to keep track of things and soon had character bios and locations and a loose plot. That plot has since tightened up but I was still unsure of how to tell the story. Then I figured it out. Epistolary style! The book will be written by another narrator who is writing a dissertation project on Anya and Cody after their story is over. It will be told by the narrator compiling diaries, letters, news reports and social media posts in order to explain what happened. I’ve written diary style books before, (The Mess Of Me and The Mess Of Us, plus the companion diary for Black Hare Valley) but I’ve never tried anything like this so I am really, really excited! And I want to do it now!

But it has to wait! I will carry on adding bits to the notebook of course. But that doesn’t mean it will shut up.

My head is full of all these stories all the time. I wish I could create some extra me’s or some extra hands to get it all done. I think I will feel better once I finish the Black Hare Valley diary book. I can then fully concentrate on getting the whole series ready for publication in 2026. I would love to have the first book ready to go in January 2026, for example. The rest of the books will follow one by one throughout that year, and in that time I will be busy writing The Seventh Child.

Then it will be Anya and Cody’s turn…

What is wrong with me?

The Mess Of Us Is Out Today!

~ ChanAtkins ~ 3 Comments

My debut novel The Mess Of Me finally has a follow-up…

Twelve years after my debut YA novel The Mess Of Me was released, it finally has a follow up book, and it’s out today! Thank you so much to anyone who has preordered the ebook while it’s been discounted. Here is the universal book link for anyone interested. This will take enable you to buy from multiple platforms and in paperback. https://books2read.com/u/4NNka6

Last week I gave you a bit of insight into what inspired the sequel and why it took so long to get around to. I also gave a few extracts from both books where we see Lou analysing Leon. Leon is the main protagonist in the first book but has a redemption arc in the sequel. This then led to me writing another book where he appears again as a character, and this time we get his POV for the first time.

I thought today I’d run through a list of my connected books that exist in the same universe. If you have read any of these, for example, you might like to know where you can see those characters again. Also, the list of books finds everyone’s stories tying up nicely in the final book, The Dark Finds You which I aim to release towards the end of 2025.

So, here we go. This is the suggested reading order of the books in the universe and details about how they connect!

  • The Boy With The Thorn In His Side 5-book series – these books introduce us to the character of Danny, who grows up in the 90s in a seaside town called Redchurch. His violent stepfather, a local hard man and criminal, owns a nightclub in the town and later purchases one, Chaos, in nearby Belfield Park, another location in the series.
  • The Mess Of Me – set years after the events of The Boy series, Lou and Joe also live in Redchurch and Danny and co went to the same school as them back in the 90s. They mention Danny once or twice as a sort of local legend whose name is found scratched on a park bench.
  • Elliot Pie’s Guide To Human Nature – set in Holds End, a fictional council estate which is located between Redchurch and Belfield Park, this is the story of 12 year-old Elliot Pie who attempts to befriend strangers in an attempt to convince his agoraphobic mother that the world is not all bad. He lives next door to a family called the Robinsons and mentions seeing the middle child, Bill, leaving his house with a guitar on his back.
  • The Holds End trilogy – also set in Holds End, this trilogy of books is made up of A Song For Bill Robinson, Emily’s Baby and The Search For Summer. There are several main characters but Bill Robinson who is sixteen in the first book, is the main protagonist. He’s a flawed and self-destructive singer who ends up trying to solve the murder of a local teenager. In the third book, The Search For Summer, Elliot Pie’s mother, Laura, appears briefly. Danny also appears briefly in the trilogy when Bill’s band play in his nightclub, Chaos and he becomes an early champion of their music.
  • At Night We Played In The Road – a spin-off from The Boy series, this is the story of brothers Alfie and Tom Lane, who appear in Part Five of The Boy With The Thorn In His Side, where they find themselves tangled up in drug-dealing and crime, with an adult Danny posed to help them. This is the story of how they got there and at the end of this book, Danny appears in the present day and is forced to save the brothers again by making a huge concession to one of his old enemies, Nick Groves, a man who served under his stepfather.
  • The Mess Of Us – set two years after the first, Lou and Joe are back and this time have an unplanned pregnancy to deal with on top of struggling to adjust to adulthood and come to terms with what Leon did two years earlier. Leon is now out of prison and wants to make amends. It is mentioned that he has returned to work as a drug-dealer for Nick Groves and co who own the nightclub in Redchurch that Danny’s stepfather once owned. Towards the end he tells his brother Joe that a band are holding drummer auditions at Chaos in Belfield Park. The band is Bill Robinson’s.
  • The Dark Finds You – coming next! This book picks up where The Mess Of Us ends… Leon is trying to make amends to Joe and trying to pay back the debt he owes Nick Groves and his violent crew. He works the Belfield Park area where he is ordered to hit Chaos, which is now Danny’s nightclub. Leon gives Joe a lift to the drummer auditions he mentioned in The Mess of Us and Joe joins Bill Robinson’s band. Meanwhile, things become awkward when Bill recognises Leon as one of his regular drug-dealers. Elliot’s mother Laura is having a baby with Bill’s dad, Andy, and the two dysfunctional but loving families have merged and all live in one house. Bill and Elliot are effectively step-brothers who have become very close, so Bill naturally wants to help when Elliot’s best friend Finn goes missing. Danny, who is friends with Bill due to the band playing at the club, finds himself drawn into the mystery, as does Leon, who is effectively working for both sides.

Phew! Well, hopefully that explains how they all tie in together and how the final book in the universe finishes everyone’s stories! I hope if you’ve read any of the above books you might now be tempted to try another!

See you next week!