Social Media, Medium, Substack and Writing! An update on spinning all those plates!

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Hi everyone!

I’ve been active on Medium now since 2023 and active on Substack for over a year. My trusty and much loved blog here on WordPress has been going since I started my writing and publishing journey back in 2012 or therearebouts! Since I published my debut novel The Mess Of Me in 2013 I have gone on to publish a total of 23 books, if you count The Dark Finds You which is out next month.

It was all a learning curve in the beginning and it’s true to say I actively hated a lot of it. I just wanted to be writing. Fast forward through the years and I started to get used to it and eventually, even enjoy it. And then of course the landscape shifted – again and again and again – and like all independent authors on a low budget, I’ve had to shift and adapt with it each time.

What I do now is try new things, give them some time and then assess what is working and what is not. After all, no one wants to spend their entire lives on social media and these books have got to be written somehow! With all that in mind I thought I’d do a little recap on what has been working for me, as well as what I am thinking of trying in the future!

The first thing to mention is that my sales are up. Reviews are still very hard to come by, but I get sales from Amazon and from Draft 2 Digital (who distribute both ebooks and paperbacks to everywhere else) every month and in the last year or so, those sales have improved. Now, I am nowhere near being able to pay the rent! Nowhere close! But I do get a nice surprise most months, a little ‘oh!’ moment when my royalties show up. Funnily enough, most of my royalties are coming from Draft 2 Digital distributors, not Amazon!

Let’s start with social media.

Facebook and Instagram: I am still not as active as I probably should be, but whatever I am doing there for free does seem to be fetching me sales. I have 424 followers on Instagram which is linked to my Facebook author page where I have around 1,500 followers. I post daily life pictures and videos such as dog walks in my favourite places, gardening and baking pictures and writing updates. I post review graphics of all my books as much as I can, and quote graphics too, all with buy links and blurbs attached with the relevant hashtags. What I’ve done differently this year is use music! I caught on late and who knows what difference it makes, but it is fun picking songs to go with your pictures and reels. I try to repost and share my Substack and Medium posts to Instagram and Facebook too but not as much as I should.

What I want to try in 2026: I want to try posting more videos of me talking. Scary, I know, but a lot of the time it would actually be quicker to record myself saying or doing something and post that to several places. I particularly want to try this with my Chasing Driftwood Writing Group social media platforms and blog. I work with young writers running clubs on Zoom and in schools, but I often worry about the young writers I can’t reach. There is only one me and I can’t run any more clubs than I already do. I already post a weekly round-up of what the kids have been up to on my Chasing Driftwood Writing Group blog and Facebook page, but I was thinking of changing that to a video where I could go into a bit more detail. It might be useful for writers who can’t access clubs and workshops, and I could cross post it to lots of places. I’m unsure at the moment, but it could potentially be more effective as well as a time-saver!

Medium: It’s been up and down over on Medium but I do try and publish pieces there at least once a week. Essays, poems and short stories mostly. I am still running my tiny little publication The Wild Writers Club but constantly wondering if it is worth it! I have been boosted a few times lately and while two of them didn’t earn as much as I would have liked, one did hit the sweet spot and earned me over £200 just in time for Christmas! I was thrilled. Funnily enough, although I was only responding to a writing prompt about revolution, it was the most political piece I have ever shared there, so maybe I should do that more often? Anyway, it continues to be worth it, so I will stick around for the forseeable future. One new thing I have been doing is sharing links to my Medium pieces to my Substack weekly round-up post. I share the Medium member link and the free friends link to cover everyone.

What I want to try in 2026: I need to remember to share my Medium pieces in more places, such as Instagram and Facebook as well as Substack. Chances are the same people are not following me in all these places, so it makes sense to cross post as much as possible. I also intend to keep up my once a week posting if I can and maybe even up it, but we will see. Maybe I will be brave and share more of my political and social opinions!

Substack: I am not earning anything on Substack, that is the most important thing to point out. I have zero paid subs and I don’t think I am likely to ever get any. I have thought about offering high value content to paid subscribers but it just feels a bit cheap. I’m not sure I have anything to offer that’s worth £5 a month. I just want people to read my books and that’s what I focus on there. Sales have been better this year, so perhaps it is working? I have 139 subscribers there. I post weekly round-ups on a Friday where I share the main news of the week, whether it is writing, work or just life related and I also share what I am reading, watching and listening to. I just enjoy it! It’s fun sharing books and music and TV I love! There is always writing related news too and as I already said, I also post links to my Medium pieces. I also post an end of the month author newsletter, which really just replaces the old useless MailChimp one I used to have. This is always 100% writing related. And up until recently I was serialising Black Hare Valley Book 1 on Substack as well as here.

What I want to try in 2026: I was thinking about adding writing tips and prompts to my weekly round-up but if I go ahead with my weekly video thing for Chasing Driftwood Writing Group, I wouldn’t need to do this. I would link to it. One thing I am definitely doing is adding character POV things to my author newsletter. There is endless content for this! I am going to be handing over a part of the newsletters to one of my characters each month. For example, Danny from The Boy With The Thorn In His Side will share his favourite sad songs, or Bill Robinson from The Holds End Trilogy will share his best ‘fuck you’ songs to sing at a gig. Chess and Reuben from The Day The Earth Turned series will share survival skills, and so on! There will be all sorts from playlists, reading recommendations to life hacks, recipes and philosophical thoughts! I am looking forward to this!

Well, I think that’s everything. As always there are probably a million more things I could be doing to sell books and improve visibility as an independent author, but at the moment I think it’s wise to stick to the things I know and keep building on them. Tweaking things and trying something new every now and then within these platforms also seems to be worth it!

How about you? If you are an author what is working and not working for you at the moment and d you plan to try anything different in 2026? If you are a reader, where are you finding your books at the moment?

See you next time!

Building An Author Platform: If It’s Not Working, Should We Scrap It and Start Again?

Coming to terms with what works and what doesn’t.

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If only I knew where my sales came from.

Sometimes I know – a reader might comment that they’ve just bought my book, and if they’re commenting on Facebook, I’ll probably assume that Facebook is where they discovered my book. Sometimes other authors will buy one of my books after getting to know me. But mostly I have no clue how my books were discovered.

Of course my dashboards on KDP and Draft 2 Digital show me how many units have been sold via various platforms, but how those readers found me and my books is a mystery.

I wrote last week about how Medium boosted my confidence as a paid writer, only to take it away again when things changed there, and this week I want to continue to be honest with you.

My author platform is not working.

You might wonder how I know this. Well, it’s fairly simple to figure out. I get sales for my books and I don’t know how those readers found me, but that’s just one way to look at the facts. The other fact is this: likes and follows do not translate to sales. Let’s take Facebook as an example.

On Facebook I have 1,400 followers roughly. In theory, that should be 1,400 people who are following my page because they are interested in me and my books. But that cannot be true, because the figures do not add up. Every time I post about a new book, the same names pop up to comment and congratulate, and I’m pretty sure it’s the same lovely handful of loyal readers that go on to buy the book and leave a review.

What I am forcing myself to consider now is this: why are all those other people following my page if they don’t want to read my books? Is it a false audience? Is it a waste of my time? Would my time be better spent building up another audience elsewhere, as annoying as that is to consider?

In theory, every time I release a book, a fair chunk of those 1,400 followers should buy it and leave a review. But I know they don’t because my sales and reviews do not show this. So, why are they there? Why are they following? Is it to be supportive? They like me enough to follow what I post but not enough to try my books? Is it a like for like thing? Did they like my page hoping I would like theirs, for example? Or is it that Facebook has reduced my visibility so much that most of those 1,400 people are never shown my posts so have no idea when I have a new book out?

I suspect all of the above is true and it leaves me with a dilemma.

Do I rip it up and start over? Do I quit Facebook because it is not working for me? Do I pour more efforts into other platforms that might give me better visibility?

My concern is that the same thing would happen again. I do wish we lived in a world where people only followed accounts they are actually interested in. I would rather have 40 likes on my author page and 40 regular loyal readers, than 1,400 people who give me false hope every time I post about my books.

Building an author platform is something else they tell you to do when you start as an indie. It’s something I have always embraced, understood and worked hard at. I’ve even run workshops on how to start building one.

It used to work better – that’s for sure.

So, what is the answer? Keep adding more social media accounts in the hope that somehow it might bring you the readers you desire? Or quit the ones that are giving me a false audience? I am sticking with Medium in the hopes my visibility there returns to what it was – and I am enjoying posting on Substack and BlueSky. I prefer these three to Facebook and Instagram so I am tempted to slowly replace them. But I do wonder if the same thing will happen again.

Should I care? Should it matter? I can’t help feeling frustrated by it.

Let me know what your thoughts are! If you’re an author, have you ever found your follows results in sales? If you’re a reader, do you follow authors you don’t read and if so, why?

Medium Gave Me What 12 Years of Publishing and 23 Books Couldn’t

And then it took it away again…

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It’s coming up two years since I joined the writing platform Medium. For years, various author friends had mentioned it, enthused about it and encouraged me to join, but I resisted because I didn’t think I had the time. Almost two years ago a writer friend messaged me again after reading one of my blogs and finally persuaded me to join Medium by asserting that my blog topics and style were just the sort of thing that did well on Medium.

I gave in and joined and I quickly discovered he was right! Once I had joined the Partner Programme and was eligible to earn from my essays, articles, stories and poems, I found the boosts, the positive comments and the money came flowing in.

I was overjoyed. I felt validated. I felt like a real writer.

You’d think that after 12 years of publishing and 23 books released, I’d feel like a real writer, but the truth is, I don’t. Not much has changed for me during those 12 years. I have never had the spare money to throw at advertising my books, but I have done everything they tell you to do to get your books noticed. One of the main pieces of advice I recall reading at the time, was to get on with writing the next book, because once you have more books out there, it all gets easier.

I have never found that to be true. From the moment I published The Mess of Me in 2013, to the moment I released its sequel The Mess Of Us in 2025, I have made a few sales a month. Yes, some months are better than others, and I have never, ever had a month without sales. I am told that for an indie author with no advertising budget, that is not too shabby. And I do agree – with the billions of other books to compete with out there and the social media algorithms wanting you to pay to be seen, it is extremely hard to get sales and make it.

A few years back I reached out to some successful indie authors to ask what their secret was. The answer was not surprising – money. These authors were able to spend hundreds of pounds marketing their books at the start and now they don’t have to. They’ve made a name for themselves, and gained a loyal following.

I am constantly shouting into the abyss, despite how hard I work, despite how many books I write and publish, despite overwhelmingly positive reviews and a handful of awards… I cannot do any better. I am stuck right where I was at the start.

So, although I am still as addicted to writing as ever, and I will never stop as long as I have these ideas in my head, I am honestly hard-pressed to feel like a real writer most days. It doesn’t help that my close family and friends don’t give a shit and refuse to do the one thing they could do to support me in my life.

You can imagine how elated I felt when Medium started rewarding me so quickly. I was so happy! People were reading and commenting on my work. I was getting boosted regularly. Somehow, I was doing it right! And I was getting paid! I was making extra money, more than I had dreamed of to be honest. It made a massive difference to our finances and I even started thinking about putting some away and using it to better market my books.

Then in January, everything changed.

No one knows why and as far as I can tell, the answers are still not terribly forthcoming. Views, reads and earnings plummeted. At the same time, AI slop, bots, scammers and spammers were going through the roof and basically ruining it for everyone. Some say the drop in earnings is a reflection of Medium getting to grips with all that… But I don’t know.

I wasn’t too bad off in January because I’d been boosted a few times in December. January was awful. I barely made anything, and February was even worse. No boosts – which is a shame but not the be all and end all. I once made $15 on a short story that wasn’t boosted. It would take me a long time to make $15 from my books. No kidding.

By the time March arrived I felt like giving up. Millions of writers had jumped ship to Substack and I did the same, though I kept my Medium account. I still posted in February, but not as much. I suppose I had a crisis of confidence. I kept taking it personally. What had I done wrong? Had my writing declined in quality? Was the stuff I wrote just not wanted anymore? I still can’t figure it out.

Substack is great, by the way, and is shaping up to be one of my favourite places to hang out. It’s newsletters, any kind of writing, and social media all wrapped up in one. It took me a little while to get myself settled in, but at the moment I am posting an end of the month author newsletter, an end of the week round-up, and any poems or short stories I would normally put on Medium, I now put on Substack first.

Substack is a lot of fun but it is not as easy to make money there. Money is raised from having paid subscribers. I feel grateful enough to have any subscribers, whether there or here on my trusty old blog. To ask them to pay seems a lot.

I’ve set mine up for paid but have no paid subs yet and I don’t expect to get any for a long time. Still, I am happy to have almost 100 subscribers who I really hope are genuinely interested in me and my books. Let’s see what happens.

Back to Medium – I am not ready to give up on it just yet. It was foolish to ever rely on it for an income, and I didn’t, not really. It was just very handy extra money that made life easier for a bit. I am hanging around to see what happens, and like everyone else, I guess I am trying to crack the code again.

I decided to up my game in March and my content has increased back to my usual levels. It’s not making a difference so far and at this rate it is soon going to be hard to recoup the $5 you pay to be a member.

It makes me feel sad, in all honesty. All I ever wanted in my life was to be a writer. I am a writer and on good days I am incredibly proud of myself, my books, and the work I put in. I couldn’t give up writing, if I tried. It’s just what I do. It’s who I am.

But for a while there, Medium made me feel like a real writer. You know, someone whose words get read by hundreds, if not thousands of people. Someone who uses writing money to pay the bills. It was nice while it lasted but now I am right back where I began.

There had to be an answer somewhere. I guess I will keep on looking.

Giving up is not an option. And for all its faults and ups and downs, I will continue to publish writing on Medium. Writing there has given me an outlet for other types of work, such as essays, articles and poems, and like I always tell the kids I work with, writing in many formats and writing as often as you can, is how you get better.

I’m in it for the long haul.

Why I’m Deleting Apps and Returning My Phone To Just Being a Phone

And how I will still maintain an online author presence

Image by Pexels from Pixabay

Do you remember when you got your first mobile phone? I guess everyone does. I was twenty, it was 1998 and my friends had collectively bought me one for my birthday. I hadn’t expressed any longing for one – at that point it was still relatively rare for people to have one – but some of my friends had had phones for a while and they wanted me to join in. It was a nice gift. A chunky little pay-as-you-go Nokia.

It was a novelty to start with. Kind of fun to send a text or get a phone call. They couldn’t connect to the internet and most of us hadn’t even started using the web yet. We had no need to. Those early phones could not take photos either. They had chunky push buttons and you had to pay for cool ring-tones.

We were innocent in our acceptance of them. We had no idea where it would all lead; how much easier it would make our lives, how addicted we would become.

Back then, we didn’t take them everywhere with us. It was still entirely acceptable not to own one. We all still had landlines and still knew the numbers of our loved ones by heart. Twenty-seven years later we are slowly waking up to the fact that our phones, and what we now have on them, are addictive. We are slowly waking up to the fact that giving a smart phone to a child can be extremely detrimental to their mental health.

Ten, twenty years from now, where will we be? Will we see phones and contracts with health warnings on them like we do with alcohol and tobacco? There is a push among some countries, and within many schools and parenting communities to limit the use of smartphones for young people and there is a growing movement of people who want to disconnect from the hold their phone has on them.

And I’m one of them.

I’ve been wanting to do something about it for some time. The way my phone took over my life was slow, insidious. It’s not until you look back and remember how it was that you see how far it has come. I wasn’t interested in mobile phones to start with. Like I said, my friends bought me my first one. I remember my first camera phone. It would have been around 2004 because I recall trying to take photos of my two young daughters with it. Every photo was blurry because they couldn’t sit still.

I’ve never been that impressed by phones. I always had this one friend that got really excited about them and was always upgrading and talking about the next big thing, but I was never in a hurry to upgrade mine. Every phone I’ve ever had I’ve kept until it eventually died. Camera phones were soon all the rage and before long the cameras were actually good. Phones also had torches and calculators on them now.

My friends connected to the internet with their phones years before I did. I was still getting my head around the internet itself back in 2007 when we got our first family laptop.

I didn’t get Facebook until around 2009 and the only reason I did was because a mum at school was telling me about her virtual farm. At the time we were renting a very small house with a very small garden and I didn’t have much room to grow things. A virtual farm sounded fun and it was, so I joined Facebook just to play Farmville!

I soon got lured in by connecting with friends, old and new. I soon started following various pages that connected to my interests. At this point I still had a rubbish camera phone and was using an actual camera connected to the laptop to upload photos.

Fast forward to when my fourth child was born in 2014, and everything had changed. I now had apps on my phone. Facebook and Instagram and my email account. I now had various author pages I needed to update each day. I could buy straight from Amazon using my phone. I could take cute photos of my newborn and upload them instantly to my socials.

I was now addicted to my phone.

I didn’t realise it at first, of course. I took it everywhere with me just like everyone else. It was a source of comfort and safety, peace of mind. Phone boxes have become scarce. No one can remember anyone’s numbers anymore and if you break down in the middle of nowhere you are going to need a phone.

But without me knowing, an addiction had formed.

An addiction that started as soon as I woke up in the morning and the very first thing I did was check my phone. I’d then settle down with my breakfast and check it again, this time answering any messages on Facebook Messenger, text, or WhatsApp. Then I’d check TimeHop. Followed by Facebook and Instagram notifications which inevitably led to me scrolling mindlessly for far too long. I’d break the scrolling to check the news. Not on the TV like the old days – on my phone. Then I’d check my emails. All before getting dressed.

Once I’d got dressed and woke the kids up and completed a few other morning chores, I was right back on my phone again, this time with a coffee on the go. Checking those apps again. Scrolling again. Quite often getting angry or depressed again.

And that’s how the day would carry on. In between work, travel and household chores, I would check my phone. I didn’t even know what I was checking for but it had become such a habit that I didn’t notice it at first. My hand moving towards my phone all the time, almost of its own accord.

If we were watching a TV programme and adverts came on, I’d pick up my phone. If a programme was a bit dull, I’d look at my phone. Waiting in the car to pick my son up from school, I’d check my phone.

In recent years it began to annoy me.

We can all agree that the entire world had gone to shit and who knows how much worse its going to get. Checking my phone now caused me to feel utter despair. Utter helplessness. My phone was making me angry and sad. Looking at my phone was constantly ruining my day.

And then there is how instantly contactable they make you. If you’ve got a few apps on there, anyone can ping you a message or tag you in something at any time, day or night. I would groan at the messages. Groan at the emails. Roll my eyes at the notifications and the things people send you for no reason. I’d constantly sneer at people’s feeds and posts. Constantly feel annoyed by people, by the world, by everything.

Yet I couldn’t stop looking!

Doing something even though you know it is causing you harm? If that’s not addiction, I don’t know what else.

Something had to change. I read The Way Home by Mark Boyle just before Christmas and it tapped into everything that was frustrating me about the modern world. I don’t think my family would let me run away to live in a cabin in the woods with no technology, but reading that book made me long for a more simple life again.

At first I tried not looking at my phone so much. Every time my hand reached for it, I would tune into what I was doing and stop myself. More often than not I would have already opened an app and started scrolling though before I remembered I was trying to wean myself off.

I’d force myself away mid-scroll, but the itch to return was still there. Fear of missing out, I suppose. Plus the ingrained habit of constantly reading and seeing what everyone else is up to at every moment of the day, and me sharing what I’m doing, thinking and feeling. At some point we stopped talking to people in real life and started sharing our private lives across social media.

Social media has become increasingly toxic. It’s not a nice place to be. The majority of these platforms are owned by pretty despicable people with pretty deplorable morals. They can also change the game any time they like. Despite being billionaires, they want you to pay for ads to boost your posts. Visibility for author pages is constantly dwindling unless you can afford to pay. And then there’s AI slop and the enshittification of the entire internet…

I think that’s what did it for me in the end.

I left Twitter and joined Bluesky. I’ve upped my game on Substack, while trying to remain busy on Medium and here on my blog. None of these apps are on my phone.

Next came the culling. I did it when I was feeling angry; when I was thinking about Zuckerberg caving to Trump who thinks right-wingers are unfairly fact-checked on Facebook; when I was thinking about Spotify donating to Trump and being terrible for the music industry, when I was fed up of people messaging me, tagging me, sending me things.

So, I did it. First Facebook Messenger from my phone, followed a few days later by Facebook itself and Spotify. It’s a start.

I thought it would be hard. I thought losing all my playlists would sting. I thought not constantly knowing what’s happening on Facebook would worry me, but in the end it hurt far less than I had anticipated. Snip. Gone.

Now every time I reach for my phone I almost instantly put it back down because there is far less to check or get sucked into. I still have Instagram for the moment. That’s because it’s an author page linked to my Facebook author page, so if I post book related stuff there it will automatically show up on my author page on Facebook without me having to go on Facebook. My plan is to delete both if my followers and engagement on Bluesky and Substack overtake my followers on Facebook.

People can only message me now if they have my phone number! It’s bliss. And I still have plenty of time in the morning and/or evening to ‘check’ Facebook on my laptop, and to post to Substack and Bluesky.

It’s a start! I hope to go further. I’d like to make my phone just a phone again, but it’s not easy when you have books to sell. And it’s not easy weaning yourself off such an entrenched addiction!

My phone no longer has the same hold over me. I can’t doom scroll anymore. I can read the news, or not. I can check Instagram and post book stuff, or not. That’s about it.

It feels good. Like freedom. Like sanity!

I also have a lot more time for other things. Instead of scrolling on my phone, I pick up a book instead or get more writing done. I’ve started planting seeds for the garden and I am slowly redecorating our entire house. I don’t think I’d have time for all this if I was as addicted to my phone as I was…

How about you? Does your phone control your life? Could you live without it? Are there a few apps you could delete? Do you think we are starting to see a backlash against social media platforms?