Book Launch Plan!

Launching a book is scary! So scary in fact that I’ve been putting this one off for months, maybe even years. As is the usual with me, I tend to write a first draft in about 3 months and then go into subsequent drafts and rewrites and edits that last for years…I then procrastinate about how ready the book really is, worry endlessly about whether it’s had enough beta readers and generally do everything I can to put off actually releasing it.

Why? I think because in writing a book, you put your heart and soul into it. You immerse yourself in it, become obsessed by it, fall in love with it and in releasing it, you hope to have some kind of recognition of that, in sales and reviews, and as most indie authors will know, this is by no means easy. If you have money to spare, it helps. Money will buy you an editor, a decent front cover and an advertising campaign. High sales and plentiful reviews are still not guaranteed but you’ve got a better chance. For writers who don’t have a single spare penny? It’s a much harder and more frustrating process which at times barely seems worth it.

Anyway, I digress. There are many reasons I delay book releases and fear of failure is the biggest one. I don’t have massively high hopes but I do hope and dream of decent sales and positive reviews. And if I put off the release? Well, I delay the fear and can sleep better for longer.

But! The time has come. I am currently nearing the end of The Boy With The Thorn In His Side Part 6, and when that’s done, I will have five unpublished books waiting for release dates. Five!! That’s insane. I think that says a lot about my relationship with writing! Endless ideas, addictive/compulsive tendencies and then utter fear and denial. It also explains why I’ve written my whole life but only starting publishing in my mid-30’s.

So, with that in mind, one of those five books will be released in December! I decided on December as it’s a good time to release a book, when people are thinking about Christmas presents and it’s dark and miserable outside and people want a book to curl up with. That gives me almost three months to plan the launch. I’m already daunted, although I have done this before. I am tired just thinking about it.

Having already ruled out a physical launch (as an indie author I am too afraid no one will come and very good at self-sabotaging myself) I do need to make a plan and stick to it.

So, this post is my book launch plan for YA novel A Song For Bill Robinson, potential release date Friday 6th December. I will probably add to and revise this plan as time goes on and as always, please feel free to comment! If I have missed anything, let me know! Any good ideas? I’d love to hear them!

  • Decide on release date
  • speak to cover designer again to prompt first sketch of ideas
  • go through book again for final typos etc
  • decide on a good tag line for promo etc
  • make a list of ARC reviewers and ask in Street Team and Facebook page
  • contact possible ARC reviewers
  • send book to agreed ARC reviewers
  • organise a blog tour
  • revisit Pinterest board and add to/revise/work on
  • start making release day and release countdown graphics on Canva
  • organise advertising, free or paid, decide!
  • contact similar genre authors to organise giveaways and/or blog spots/interviews
  • start making quote graphics on Canva and start sharing to Instagram etc
  • contact YA booktubers!
  • contact YA book reviewers!
  • put print copy together to release on same day as ebook
  • organise Amazon or Goodreads giveaway?
  • create a Facebook launch day event and a separate Instagram one?
  • invite other authors to event to share posts/books etc
  • create graphics for online launch events
  • create launch day competitions for Facebook and Instagram
  • Put together a series of blog posts to release up to launch day about the book
  • set ebook at 99p for one week only
  • invite people to Facebook event and hope they come!
  • submit the book to competitions/awards!
  • drink lots of wine and remember that at least I tried!!!

The Story Of A Book

While I await and fully expect a complete set of rejections from the small publishers I have submitted The Tree Of Rebels to, I am not resting on my laurels, not for one moment. I am busy planning my launch for this YA dystopian novel, when I inevitably place it with Pronoun, along with my other books. (If you’re interested in my book launch plan, you can read about it here )

I am hoping for a July, possibly August release. At the moment I am having the cover looked at and having an illustration added to the back of the book. I am also reading the book on my kindle to check for any last lingering typos. It’s all systems go, and if I do self-publish again, I predict the next few months to be both hectic and a lot of fun.

But this all got me thinking about the journey this book has had. From the first seed of an idea to the almost finished and ready to be released product. It’s had more ups and downs than any of my other novels and has been a love/hate project in more ways than one. So for the fun of it, and for those who are interested in how an idea becomes a book, here is the story of a book from start to finish. This book, The Tree Of Rebels.

  • A seed is sown. Sometime in 2014 I became interested in the controversy surrounding companies like Monsanto and the altering and patenting of seeds. I’m not going to go into the details here and now, but after reading, researching and signing all the petitions that came my way, I found a seed had planted itself in my head and was starting to grow. I began to imagine a future world where many of my fears had come true. Where people were even more disconnected from nature, had no idea what or who destroyed the old world, and were all living in blind, grateful happiness for the ‘utopia’ the survivors exist in. Then I imagined a young girl finding something she shouldn’t…
  • A character is born…Having read and enjoyed books like The Hunger Games and The Giver, at this time I was devouring dystopian fiction and so were my daughters. I wanted to write a book that would interest them and I wanted to create a character who they could relate to. Lissie Turner is a rebel at heart, only she doesn’t know it to begin with. I went on a long journey with this kid, getting to know her, draft by draft, watching her develop, and encouraging her to resist and rebel.
  • A book was plotted…During 2015 I plotted The Tree Of Rebels in a notebook. I arranged a timeline, wrote character bios, decided on themes, and started to write scenes and pieces of dialogue. I also had a ton of research to do…

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  • It all began on Wattpad…The very first draft of this book was written straight onto Wattpad, with people reading and commenting as I went. I shared the chapters to social media and tried to stick to a schedule of writing a chapter a day. I even had one lovely reader design a fantastic cover for me, which provided the inspiration for the cover I later had put together.
  • It got hijacked by another book…Just as I was about to start writing The Tree Of Rebels I got an idea for another book. I really did not want this to happen. I was all geared up to write this dystopian adventure that would surely enthral my daughters when a new idea and a very persistent character started knocking. The idea for Elliot Pie’s Guide To Human Nature was so strong, I had to start writing things down instantly. And so began to two-year battle between these two very different novels. With me working on one, only to hand it over to betas and work on the other, then swap around and so on. This was not easy!
  • Every time I thought I was finished, I wasn’t…If you are a loyal reader of this blog (and wow, thank you if you are!) then you will already know how many drafts this novel has had. So many I have lost count. Every time I got to the end, it still didn’t feel right. I ended up leaving it alone for months, while I finished Elliot Pie and started another YA novel set in the present day, and at that time I had no inclination whatsoever to rewrite The Tree of Rebels. I’d had enough of it.
  • When I picked it up again, I realised it was done…Funny, that. After finishing what I hoped was the last draft of Elliot Pie and sending to a final beta reader, and completing the messy first draft of the present day YA novel, I decided to look at The Tree of Rebels again. Was it useless? Did it need an entire rewrite? Would it ever see the light of day? And weirdly, when I read it through, I felt something I had not experienced before with this book. Relief and satisfaction and a sense of letting it go. I amended a handful of typos and left everything else alone.
  • I’m proud of the messages in this book…I am proud of this book. Finally. It’s been a long and difficult slog. I’ve struggled with so many aspects of it. I am currently reading it through and enjoying it. I like Lissie Turner and I think her journey into rebellion is an important one.
  • Nearly there now…All that is left to do is finish the read-through, amend any typos and send the document to the lovely girl who does my formatting for Pronoun. I will also send it to the other lovely girl who does my Createspace formatting. The cover is basically done but we’re just playing around with fonts at the moment, and there will be an extra illustrationo at the back of the book. My launch plan is written and in the next few weeks, I will decide a date for release!

And that’s it. That’s the story of this book. That’s the journey it has had; from an idea that grew while scrolling through my Facebook feed… to something that is almost ready to be released into the world.

The Tree Of Rebels; Book Launch Plan

To update, The Tree Of Rebels is finished, has a front cover and is ready for release. But I have decided to try the small press route first, just in case. So far I have sent it out to seven independent publishers and been rejected already by two. I am going to try to add another three to the list and then leave it at that. My reasons for trying the traditional route for this book are all in this recent blog post; Self-Publishing; Good times, bad times and ugly truths.

Obviously, I want this book released as soon as possible, which is why I am only trying ten suitable publishers and I have given myself until July. This particular book has been two years in the making and I feel it is very relevant to the times we are currently living in, so I am itching to get it out there. But if I self-publish again I’m going to do a proper book launch, which is something I have never done before! I need to start working on this now so that come July I can kick everything into action and give this novel the best start possible. So here is my plan which I am going to print out and stick it on my wall like a check list!

Book Launch Plan (month in advance)

  1. Send out ARC’s to potential reviewers and book bloggers.
  2. Read and write blog posts about similar books in the genre to mine. Let the authors know, and share the books on social media
  3. Use Instafreebie to set up a free sample of ARC’s of the book a month in advance
  4. Set the book up for pre-order a month in advance
  5. Post quotes/teasers to social media by using Canva graphics
  6. Send out ARC’s to email subscribers a month in advance
  7. Arrange a paid book promotion to coincide with launch week
  8. Launch the book at discount price 99p
  9. Send the Street Team ARC’s a month in advance and invigorate them to share my posts about the book
  10. Sort out either and Amazon ad or a Facebook ad
  11. Make sure Amazon book description contains relevant keywords
  12. Upload Createspace paperback version so it’s ready for release at same time

Book Launch Week

  1. Set up a Facebook Event for book launch day
  2. Set up a giveaway for the event day
  3. Share event and book link to promotional groups
  4. Share event and book link to Street Team
  5. Send out another newsletter
  6. Schedule a blog post about the book this week
  7. Arrange a suitable guest post if possible
  8. Post quotes and teasers leading up to the event
  9. Reveal the cover a week before
  10. Start posting chapters back onto Wattpad which is where the book was originally written.

Now, I am sure I have forgotten something, so if you’ve ever launched a book yourself, please let me know what else you did! As always, please feel free to share and comment! I am thinking about having a physical launch as well, possibly in the library.

This list has excited me and I can’t wait to get this book out there! Not long now folks!