Ssh…I’m Hiding

Lately, I’ve felt like I’m in hiding. Running away. I keep attempting to stand still and face my demons but it doesn’t last for long. Every now and then I give myself a good shake and even come up with a plan…but they tend to be short-lived and easily shirked. So, what is it I’m running from? What terrible thing have I been hiding from lately? Burying my head in the sand of my writing in the hope it will just go away and leave me alone?

The answer is book promotion.

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The reasons are these;

  1. I’ve got too much to write. I’ve written about this lately in The Return of the Voices (and the nervous stomach) I won’t bore you with how many projects I am working on or have in progress at the moment, but I will say they are all moving on. They are all coming together. But I’ve never given myself a workload quite like this one…I just don’t have time to fit book promotion into my daily life. Or so I keep telling myself anyway. I just want to get these books done.
  2. Touched on above, there is just not enough time. There are the books I am trying to get ready for release, and then there is my writing business, Chasing Driftwood Writing Group which is quite rightly taking up more and more of my time. I’ve got two big projects I am trying to get funding for, plus the regular writing groups and workshops to prepare for, plus just the day to day running of a company, which is all very new to me! Then there’s the four kids and house and garden and pets…Book promotion just doesn’t get a look in!
  3. I’m bored of it. I do go through phases where social media and book promotion bore me intensely. I do love my blog and my Facebook author page, but that’s where the love ends. I tend to post more pictures of dogs and kids on my Instagram, often completely forgetting that it’s a business account to be used for selling books! I go onto Amazon and check for reviews and know I should send out some Tweets and so on…but it’s boring. I’m bored of it.
  4. I can’t afford it. Obviously, social media is free to an extent, and blogs and websites but pretty much everything else costs. Even your Facebook author page can be a cost now, requiring you to pay to boost posts to reach people who have already liked your page. And all of the worthwhile book promotion sites cost big money. I just don’t have it.
  5. It doesn’t work. As you can tell, I’m feeling a bit cynical about it all at the moment! I’ll probably feel differently in a few weeks time. I think I’m one of those indie authors who is still fruitlessly searching for the holy grail of effective book promotion. I think I’ve tried everything they suggest. Starting a blog, posting regularly (okay I flagged a bit recently but I seem to be picking up again now) running a Facebook author page, Twitter, Pinterest, Instagram, setting up email newsletters, Street Teams, discounting books, holding giveaways and events and competitions. And I’ve tried paid promotions many times and not had any success. I truly believe the answer is not simple and the one thing you think will work, does not exist. It’s a marathon, a platform you build over years of hard work. If I thought posting daily tweets and quotes from my reviews got me sales, I’d do it more often! But I’m pretty sure nothing much has worked so far…
  6. I’m jaded with it all… Yep, I’m tired of the whole thing. Hence, my efforts to find a publisher for my last novel The Tree Of Novels and next release Elliot Pie’s Guide To Human Nature. Self-publishing can be a lot of fun, but it’s hard work with not a lot to show for it. And I’m well aware that authors signed to publishers also need to good at marketing themselves and their books and also have to endure the litany of promo related stuff I mentioned above…but oh how nice it would be to have someone do it all for me! So I could just write!!
  7. I’m out of ideas.  This is a big part of the problem, and I’ve been here before. Therefore I do know that I will eventually come out the other side of this standoff with fresh ideas and enthusiasm for promoting my books. I’m just feeling so lethargic about it at the moment, I can’t muster the energy. I’ve sort of given up on sales and reviews and just thrown myself into the actual writing. I’m addicted to the writing, you see. It’s the one thing I want to do passionately every day. The one thing I would choose above almost anything else in this world. I feel annoyed when I have to do other things! I turn on my laptop in the evening and I don’t want to think about promoting my books, I just want to start writing…
  8. The writing wins...Yep, at the moment anyway, the writing just wins every time. the odd tweet, the odd share of a review, the odd book selfie even, but that’s it. I want to be writing, I need to be writing, I can’t rest until this current workload is shifted.

So, that’s where my head is currently at when it comes to the marketing and promotion of my books! I am ashamed to admit that I have been utterly crap at promoting my books for a fair few months now. There are so many things I could do to remedy this, and I will. Starting maybe with a piece of paper stuck to my wall beside my laptop…A piece of paper with weekly goals and daily goals. A piece of paper with a blank space there for any bright ideas I pick up while online.

What do you think, fellow readers and writers? Any hot tips? As a writer, how do you go about promoting your books? What works and what doesn’t? Do you go through slumps where you would much rather hide from promotion and just get on with the writing? Or do you enjoy marketing your books and finding your audience?

What about you readers? What sort of book promotion works for you? What has drawn you to look up certain authors or pick up a certain book!

I’d love to hear your thoughts on this so do please feel free to comment and share…

 

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Social Media, Distraction and Guilt

Me and social media have had a bumpy ride to date. There was the initial stand off, followed by sluggish efforts, which were then followed by a relationship that can only be described as love/hate. In this day and age, social media is essential for indie authors who want to connect with more readers and build a following. I accepted this early on, but I didn’t have to like it. It felt really odd in the beginning. I needed to be active on as many sites as possible, but didn’t really want to be on any. The whole networking thing was a complete mystery to me and I didn’t know where to start. And then when I did make the brave move of starting this blog, joining Twitter and setting up a Facebook author page, I found I had two main problems. I didn’t know what to post and when I did post, I was just talking to myself!

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These days things are very different. I’m happy to report I now have a far more positive and realistic relationship with social media. I have my little following, for which I am extremely grateful. I have learned what to post and when to post, and hopefully, I maintain likes, follows and engagement, by posting interesting things!

The problem I have these days is a little different, and it might be one you are familiar with. Social media, now that I have fully embraced it, is one major distraction, for which I feel endless amounts of guilt. Know the feeling?

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As a new author, I started with this blog, Facebook and Twitter, but I obviously wanted to spread the word far and wide, so I collected a few more here and there. Goodreads, LinkedIn, Pinterest and Wattpad. And just last week, I added a shiny new one to the social media collection, Instagram.

I thought it would kick me up the bum a bit to try a new one. Nothing ventured, nothing gained, and all that. And as I already mentioned, the problem I have these days is rather different to the one I had in the beginning, where I viewed promoting via social media as a kind of cold sell out that somehow devalued what I was trying to do. These days, the problem is it is too tempting to be on as many as possible and for as long as possible!

It’s great that I genuinely enjoy social media these days, but it can be incredibly addictive and it can be hard to strike the right balance.

A while back I deleted Facebook from my phone as I was scrolling through my feed and posting things all through the day, and this was making me feel constantly depressed and angry about the state of the world, as well as terribly guilty for being on my phone whilst I have a beautiful little boy to care for.

I felt much better after it was gone. I limited myself to social media in the evenings only, a bit before writing and a bit after.

But now I’ve got Instagram on the phone. And…um, Facebook is back too.

I have to be strong though, and keep reminding myself that I am on both of them for business, ie book promoting reasons, only. I don’t have the time to go scrolling through feeds all day and missing time with my child. If I only have a few minutes here and there in the evening, then that’s all I’m going to get. Of course, I would love to spend hours and hours on social media, finding interesting articles on Twitter and Medium to share to my pages. I would love to be pinning all day and adding to my boards, and I won’t even go into how joining Instagram has had me viewing everything in hashtags since last week. It’s just weird!

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So, how to you avoid getting totally distracted by social media and then feeling guilty as a result? My advice is to set yourself rules and stick to them!

You don’t need to post on all of them, all of the time. I posted on Instagram for the first time a few days ago. I decided to start off I would post a series of photos in the style of a ‘day in the life’ type thing, I took pictures of things that happen in my life every day, ie walking dogs, baking, gardening, parenting, and at the and of the busy day, writing followed by reading. This was really fun to do. But now I intend to leave it alone until I next think of something worth posting, for example, scenes that inspire or are in my books, front covers, extracts of work, events and so on. I don’t want to get addicted to it as a site.

The same applies to Pinterest. It is very addictive and a lot of fun to play around with, but I only dip in and out when I need to. This is the sort of site you can totally ignore until you need to make use of it. I update the boards when I have a reason to, and will be paying much more attention to the site when I have a new book to launch and promote.

There are going to be times when it is much more important to use certain social media sites, such as when a new book is coming together or about to be launched. But my advice would be the rest of the time, to stick to the three that you deal with daily or weekly, and take a break from the rest.

It’s not a good idea to dip in and out of all of them for example, so if Facebook and Twitter are your thing, then stick with them, and post consistently and engagingly in order to build a loyal following. Just don’t feel like you have to be doing this all day every day with ALL of the sites you are on.

My last piece of advice? Give yourself one day or night totally OFF. I’m the sort of person that would be writing all day every day if I could. I hate not writing and when I am not writing, I always wish I was writing and I am constantly thinking about writing. This includes time spent increasing my social media content. But once a week I turn it all off and step away from the wi-fi. It’s a no go area, and it really does me the world of good. I curl up with my kids, leave my phone off, watch TV and chill out.

It genuinely feels like a day off ‘work’ and of course, we all need those.

Please feel free to comment or share! How many social media sites are you on? Do you feel guilty about the amount of time you spend on them? How do you strike a balance between work, social media and home life?