Ssh…I’m Hiding

Lately, I’ve felt like I’m in hiding. Running away. I keep attempting to stand still and face my demons but it doesn’t last for long. Every now and then I give myself a good shake and even come up with a plan…but they tend to be short-lived and easily shirked. So, what is it I’m running from? What terrible thing have I been hiding from lately? Burying my head in the sand of my writing in the hope it will just go away and leave me alone?

The answer is book promotion.

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The reasons are these;

  1. I’ve got too much to write. I’ve written about this lately in The Return of the Voices (and the nervous stomach) I won’t bore you with how many projects I am working on or have in progress at the moment, but I will say they are all moving on. They are all coming together. But I’ve never given myself a workload quite like this one…I just don’t have time to fit book promotion into my daily life. Or so I keep telling myself anyway. I just want to get these books done.
  2. Touched on above, there is just not enough time. There are the books I am trying to get ready for release, and then there is my writing business, Chasing Driftwood Writing Group which is quite rightly taking up more and more of my time. I’ve got two big projects I am trying to get funding for, plus the regular writing groups and workshops to prepare for, plus just the day to day running of a company, which is all very new to me! Then there’s the four kids and house and garden and pets…Book promotion just doesn’t get a look in!
  3. I’m bored of it. I do go through phases where social media and book promotion bore me intensely. I do love my blog and my Facebook author page, but that’s where the love ends. I tend to post more pictures of dogs and kids on my Instagram, often completely forgetting that it’s a business account to be used for selling books! I go onto Amazon and check for reviews and know I should send out some Tweets and so on…but it’s boring. I’m bored of it.
  4. I can’t afford it. Obviously, social media is free to an extent, and blogs and websites but pretty much everything else costs. Even your Facebook author page can be a cost now, requiring you to pay to boost posts to reach people who have already liked your page. And all of the worthwhile book promotion sites cost big money. I just don’t have it.
  5. It doesn’t work. As you can tell, I’m feeling a bit cynical about it all at the moment! I’ll probably feel differently in a few weeks time. I think I’m one of those indie authors who is still fruitlessly searching for the holy grail of effective book promotion. I think I’ve tried everything they suggest. Starting a blog, posting regularly (okay I flagged a bit recently but I seem to be picking up again now) running a Facebook author page, Twitter, Pinterest, Instagram, setting up email newsletters, Street Teams, discounting books, holding giveaways and events and competitions. And I’ve tried paid promotions many times and not had any success. I truly believe the answer is not simple and the one thing you think will work, does not exist. It’s a marathon, a platform you build over years of hard work. If I thought posting daily tweets and quotes from my reviews got me sales, I’d do it more often! But I’m pretty sure nothing much has worked so far…
  6. I’m jaded with it all… Yep, I’m tired of the whole thing. Hence, my efforts to find a publisher for my last novel The Tree Of Novels and next release Elliot Pie’s Guide To Human Nature. Self-publishing can be a lot of fun, but it’s hard work with not a lot to show for it. And I’m well aware that authors signed to publishers also need to good at marketing themselves and their books and also have to endure the litany of promo related stuff I mentioned above…but oh how nice it would be to have someone do it all for me! So I could just write!!
  7. I’m out of ideas.  This is a big part of the problem, and I’ve been here before. Therefore I do know that I will eventually come out the other side of this standoff with fresh ideas and enthusiasm for promoting my books. I’m just feeling so lethargic about it at the moment, I can’t muster the energy. I’ve sort of given up on sales and reviews and just thrown myself into the actual writing. I’m addicted to the writing, you see. It’s the one thing I want to do passionately every day. The one thing I would choose above almost anything else in this world. I feel annoyed when I have to do other things! I turn on my laptop in the evening and I don’t want to think about promoting my books, I just want to start writing…
  8. The writing wins...Yep, at the moment anyway, the writing just wins every time. the odd tweet, the odd share of a review, the odd book selfie even, but that’s it. I want to be writing, I need to be writing, I can’t rest until this current workload is shifted.

So, that’s where my head is currently at when it comes to the marketing and promotion of my books! I am ashamed to admit that I have been utterly crap at promoting my books for a fair few months now. There are so many things I could do to remedy this, and I will. Starting maybe with a piece of paper stuck to my wall beside my laptop…A piece of paper with weekly goals and daily goals. A piece of paper with a blank space there for any bright ideas I pick up while online.

What do you think, fellow readers and writers? Any hot tips? As a writer, how do you go about promoting your books? What works and what doesn’t? Do you go through slumps where you would much rather hide from promotion and just get on with the writing? Or do you enjoy marketing your books and finding your audience?

What about you readers? What sort of book promotion works for you? What has drawn you to look up certain authors or pick up a certain book!

I’d love to hear your thoughts on this so do please feel free to comment and share…

 

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11 thoughts on “Ssh…I’m Hiding

  1. I’m not sure anything works. I have given my WIP to 3 people and only 1 has bothered with it and she only got 3/4 through before some personal stuff got in the way. All I wanted was some feedback on whether its working or not. Sigh.

    Liked by 1 person

  2. Depending on my mood decides on what I read. Right now, I’ve been reading a lot of medical/health stuff. I haven’t picked up a novel in some time. Too many projects/chores to complete. I have a cookbook I’m writing. If I decide to put it out there for the public, I will most likely self publish. I already have stores and friends in promotions of sorts to get the book out. Right now, I’m just concentrating on writing it so my daughter can have it when I am gone. She really wants to get it published. Good luck to you!

    Liked by 1 person

      1. I’m just lucky because of my daughter. She has a lot of connections. I think it’s awesome you write books! The Tree of Rebels sounds super intriguing. Congratulations on the award!

        Liked by 1 person

  3. Have you noticed any difference in sales of your books and numbers of reviews since you’ve slacked off on promotion? If those numbers haven’t fallen much, that suggests the promotion you were doing wasn’t terribly effective, so you shouldn’t beat yourself up about not doing it. Just a thought from someone who has no pretensions to promotion expertise.

    Liked by 1 person

  4. Ugh, promotion. Since deciding to take the indie plunge, I’ve jumped feet-first into trying to work out how to at least reach readers before the first book comes out. And there’s just so much to do, and I feel so weird about doing any of it! Like you, I wish I could just write and let someone else take care of the rest of it. And I have no idea if any of the things I’m doing will pay off in the long run or not. Just have to see, I suppose!

    Happy writing!

    Liked by 1 person

    1. Kim, I think you’ve done the best thing possible which is set up your blog, and social media pages before releasing anything, and your videos are brave and brilliant!! So you’ve already built up a following that will only grow as you start to publish things! I wish I had done it that way around!

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      1. Aw, thanks for the vote of confidence! I so hope you’re right. And I’m so glad you like the vids – they were terrifying at first, but quite fun now. I guess there’s no easy way around the promotional thing – we just have to keep plugging at it!

        Liked by 1 person

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