Book Launch Plan!

Launching a book is scary! So scary in fact that I’ve been putting this one off for months, maybe even years. As is the usual with me, I tend to write a first draft in about 3 months and then go into subsequent drafts and rewrites and edits that last for years…I then procrastinate about how ready the book really is, worry endlessly about whether it’s had enough beta readers and generally do everything I can to put off actually releasing it.

Why? I think because in writing a book, you put your heart and soul into it. You immerse yourself in it, become obsessed by it, fall in love with it and in releasing it, you hope to have some kind of recognition of that, in sales and reviews, and as most indie authors will know, this is by no means easy. If you have money to spare, it helps. Money will buy you an editor, a decent front cover and an advertising campaign. High sales and plentiful reviews are still not guaranteed but you’ve got a better chance. For writers who don’t have a single spare penny? It’s a much harder and more frustrating process which at times barely seems worth it.

Anyway, I digress. There are many reasons I delay book releases and fear of failure is the biggest one. I don’t have massively high hopes but I do hope and dream of decent sales and positive reviews. And if I put off the release? Well, I delay the fear and can sleep better for longer.

But! The time has come. I am currently nearing the end of The Boy With The Thorn In His Side Part 6, and when that’s done, I will have five unpublished books waiting for release dates. Five!! That’s insane. I think that says a lot about my relationship with writing! Endless ideas, addictive/compulsive tendencies and then utter fear and denial. It also explains why I’ve written my whole life but only starting publishing in my mid-30’s.

So, with that in mind, one of those five books will be released in December! I decided on December as it’s a good time to release a book, when people are thinking about Christmas presents and it’s dark and miserable outside and people want a book to curl up with. That gives me almost three months to plan the launch. I’m already daunted, although I have done this before. I am tired just thinking about it.

Having already ruled out a physical launch (as an indie author I am too afraid no one will come and very good at self-sabotaging myself) I do need to make a plan and stick to it.

So, this post is my book launch plan for YA novel A Song For Bill Robinson, potential release date Friday 6th December. I will probably add to and revise this plan as time goes on and as always, please feel free to comment! If I have missed anything, let me know! Any good ideas? I’d love to hear them!

  • Decide on release date
  • speak to cover designer again to prompt first sketch of ideas
  • go through book again for final typos etc
  • decide on a good tag line for promo etc
  • make a list of ARC reviewers and ask in Street Team and Facebook page
  • contact possible ARC reviewers
  • send book to agreed ARC reviewers
  • organise a blog tour
  • revisit Pinterest board and add to/revise/work on
  • start making release day and release countdown graphics on Canva
  • organise advertising, free or paid, decide!
  • contact similar genre authors to organise giveaways and/or blog spots/interviews
  • start making quote graphics on Canva and start sharing to Instagram etc
  • contact YA booktubers!
  • contact YA book reviewers!
  • put print copy together to release on same day as ebook
  • organise Amazon or Goodreads giveaway?
  • create a Facebook launch day event and a separate Instagram one?
  • invite other authors to event to share posts/books etc
  • create graphics for online launch events
  • create launch day competitions for Facebook and Instagram
  • Put together a series of blog posts to release up to launch day about the book
  • set ebook at 99p for one week only
  • invite people to Facebook event and hope they come!
  • submit the book to competitions/awards!
  • drink lots of wine and remember that at least I tried!!!

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Who Is My Reader?

One of the first pieces of advice I recall hearing when I started my indie publishing journey in 2013, was; ‘know your audience.’ It sounds so simple, doesn’t it? Know your audience, know who your reader is. Once you know who they are you can figure out how to find them, where they hang out on the internet, what social media they are likely to be on, what tags you can use to get their attention, who to market your books at and so on.

I remember struggling with this at the time though. And I’m still struggling now. Back then, I had written The Boy With The Thorn In His Side, Parts One and Two, but while it was with beta readers, I very quickly churned out The Mess Of Me. The two were written side by side for a while until eventually The Mess Of me won the race and was released first.

The Mess Of Me has a 16-year-old protagonist and is essentially a book about growing up and the many teenage issues that go with it. At the time though, I didn’t think of it as Young Adult or as being aimed at teenagers.  I just listened to the voices in my head, as I always do, and they were young.  I soon figured out that not categorising and marketing The Mess Of me as YA was foolish and ridiculous. I had to get my head around something then. Was I a YA author? Did I just write YA?

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I didn’t have a problem with this as I have never grown out of loving YA books, and although I read a lot of genres, I do frequently return to YA and always feel like I am coming home. The problem was the next book. Though also having a teenage protagonist, and dealing with teenage issues, it was far harder to classify. Partly because the teenage narrator grows up and becomes an adult, and partly because there are two narrators for Parts One and Two, and the second narrator is an adult. In my head, this book was never aimed at anyone. I just had it in my head and wrote it.

I’ve got to be honest, this has mostly been my approach since too. This Is Nowhere features a grown man, but every other chapter dives back into the past to when the character is a young boy and teenager. I always felt like this one was probably better suited to adults though, so I categorised it accordingly.

The Tree Of Rebels was the first and only book I wrote with a deliberate audience in mind, and I think I mentioned on here several times while writing it, that this made it the hardest book to write. It sort of altered how I felt about the book. It was like I was trying to write to please someone the whole time.

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Since then, I returned to just writing what I wanted to write and not imagining the reader first. This is fine when writing, but presents all sorts of problems when the time comes to publish the book. What categories and keywords do I choose? How do I market it? What genre is it? How do I find the people who will like this book?

Elliot Pie’s Guide To Human Nature is a classic example of why I am still in such a muddle and still struggling to find my readers. It has a young narrator, but also an adult one. The adult themes, for me, make it more suitable for adults than teens, but Elliot’s day to day life and outlook are something that will more than likely resonate with young people. I still find it hard to describe the genre of this book. Definitely coming-of-age but also contemporary women’s fiction? Maybe even UpLit?

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With Parts One and Two of the new, revised The Boy With The Thorn In His Side series almost ready to be released, and Parts Three and Four being polished up in the background, my mind has once again returned to my elusive reader. 2019 will continue to be busy as I plan to release YA novel, A Song For Bill Robinson and possibly it’s almost finished sequel, Emily’s Baby. My list of novels is growing longer, but I still don’t know who my audience is. It’s tricky when you cross over so many genres. Most of my books cross into two or more, with psychological thriller, suspense, crime, coming-of-age, mystery and dystopian all regularly showing up.

So, who is my reader? What sort of person reads my books and likes them? I only have a small audience, so it’s hard to speculate. But I suppose really, my reader must be someone quite similar to me. I imagine them as slightly scruffy, or at least not terribly groomed and over bothered with appearances. They probably make an effort when they can, and they probably berate themselves fairly often about sorting out some kind of ‘look’, but it never really feels urgent to do so. They are probably young at heart. Stuck in the past, tinged with nostalgia, reluctant to admit and give in to adulthood. I think they are a music fan. They probably like all sorts. They’re not narrow-minded about it at all. They’ll listen to anything, but they have their favourite era of course, and their favourite songs. They see life in songs. Soundtracks are everywhere.

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What else? I imagine them as liking animals and nature. Not in a really obsessed, or professional way, just in that seeing a bird or a deer unexpectedly will really make them smile and have a better day. I think they enjoy being outside, all weathers too. Being outside makes them feel more alive.

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I think they are introverted but friendly and warm. A bit cynical and suspicious at times. Prone to the odd dark mood. Likely to panic about once a month about how the world is utterly doomed. But they always brighten up and soldier on. Despite being naturally shy, they are really interested in people, genuinely intrigued by them. They love a spot of people watching and love a character-driven book they can really get their teeth into. They are looking for stories about humans they can relate to and empathise with, and they are looking for characters to fall in love with, characters they wish were real.

They want to disappear inside a book and come out feeling different. They don’t want anything too formulaic or predictable. I think they are a bit of an eccentric at heart. They probably talk to themselves.

This is how I imagine my readers to be and I shall continue to do my best to try to find them. What about you? If you are a writer, do you know who your audience is? If you don’t know, does it make it harder to sell your books? If you’re sure of your audience, tell me about them. What are these people like? If you’re a reader, do you imagine yourself as part of a genre tribe, full of similar and like-minded people all connected by an appreciation of mysteries, or romance, or horror?

Please feel free to comment and share!

Ssh…I’m Hiding

Lately, I’ve felt like I’m in hiding. Running away. I keep attempting to stand still and face my demons but it doesn’t last for long. Every now and then I give myself a good shake and even come up with a plan…but they tend to be short-lived and easily shirked. So, what is it I’m running from? What terrible thing have I been hiding from lately? Burying my head in the sand of my writing in the hope it will just go away and leave me alone?

The answer is book promotion.

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The reasons are these;

  1. I’ve got too much to write. I’ve written about this lately in The Return of the Voices (and the nervous stomach) I won’t bore you with how many projects I am working on or have in progress at the moment, but I will say they are all moving on. They are all coming together. But I’ve never given myself a workload quite like this one…I just don’t have time to fit book promotion into my daily life. Or so I keep telling myself anyway. I just want to get these books done.
  2. Touched on above, there is just not enough time. There are the books I am trying to get ready for release, and then there is my writing business, Chasing Driftwood Writing Group which is quite rightly taking up more and more of my time. I’ve got two big projects I am trying to get funding for, plus the regular writing groups and workshops to prepare for, plus just the day to day running of a company, which is all very new to me! Then there’s the four kids and house and garden and pets…Book promotion just doesn’t get a look in!
  3. I’m bored of it. I do go through phases where social media and book promotion bore me intensely. I do love my blog and my Facebook author page, but that’s where the love ends. I tend to post more pictures of dogs and kids on my Instagram, often completely forgetting that it’s a business account to be used for selling books! I go onto Amazon and check for reviews and know I should send out some Tweets and so on…but it’s boring. I’m bored of it.
  4. I can’t afford it. Obviously, social media is free to an extent, and blogs and websites but pretty much everything else costs. Even your Facebook author page can be a cost now, requiring you to pay to boost posts to reach people who have already liked your page. And all of the worthwhile book promotion sites cost big money. I just don’t have it.
  5. It doesn’t work. As you can tell, I’m feeling a bit cynical about it all at the moment! I’ll probably feel differently in a few weeks time. I think I’m one of those indie authors who is still fruitlessly searching for the holy grail of effective book promotion. I think I’ve tried everything they suggest. Starting a blog, posting regularly (okay I flagged a bit recently but I seem to be picking up again now) running a Facebook author page, Twitter, Pinterest, Instagram, setting up email newsletters, Street Teams, discounting books, holding giveaways and events and competitions. And I’ve tried paid promotions many times and not had any success. I truly believe the answer is not simple and the one thing you think will work, does not exist. It’s a marathon, a platform you build over years of hard work. If I thought posting daily tweets and quotes from my reviews got me sales, I’d do it more often! But I’m pretty sure nothing much has worked so far…
  6. I’m jaded with it all… Yep, I’m tired of the whole thing. Hence, my efforts to find a publisher for my last novel The Tree Of Novels and next release Elliot Pie’s Guide To Human Nature. Self-publishing can be a lot of fun, but it’s hard work with not a lot to show for it. And I’m well aware that authors signed to publishers also need to good at marketing themselves and their books and also have to endure the litany of promo related stuff I mentioned above…but oh how nice it would be to have someone do it all for me! So I could just write!!
  7. I’m out of ideas.  This is a big part of the problem, and I’ve been here before. Therefore I do know that I will eventually come out the other side of this standoff with fresh ideas and enthusiasm for promoting my books. I’m just feeling so lethargic about it at the moment, I can’t muster the energy. I’ve sort of given up on sales and reviews and just thrown myself into the actual writing. I’m addicted to the writing, you see. It’s the one thing I want to do passionately every day. The one thing I would choose above almost anything else in this world. I feel annoyed when I have to do other things! I turn on my laptop in the evening and I don’t want to think about promoting my books, I just want to start writing…
  8. The writing wins...Yep, at the moment anyway, the writing just wins every time. the odd tweet, the odd share of a review, the odd book selfie even, but that’s it. I want to be writing, I need to be writing, I can’t rest until this current workload is shifted.

So, that’s where my head is currently at when it comes to the marketing and promotion of my books! I am ashamed to admit that I have been utterly crap at promoting my books for a fair few months now. There are so many things I could do to remedy this, and I will. Starting maybe with a piece of paper stuck to my wall beside my laptop…A piece of paper with weekly goals and daily goals. A piece of paper with a blank space there for any bright ideas I pick up while online.

What do you think, fellow readers and writers? Any hot tips? As a writer, how do you go about promoting your books? What works and what doesn’t? Do you go through slumps where you would much rather hide from promotion and just get on with the writing? Or do you enjoy marketing your books and finding your audience?

What about you readers? What sort of book promotion works for you? What has drawn you to look up certain authors or pick up a certain book!

I’d love to hear your thoughts on this so do please feel free to comment and share…

 

When Writing is the Cause of and the Solution To Anxiety

For a lot of people, writing can be incredibly therapeutic. It provides an emotional outlet, a chance to say what we think and feel, the opportunity to have a voice and be heard. Whether we publish our work or not, there is no doubt that writing provides an emotional release, as well as a creative one. Throughout my life, I have often turned to writing to soothe and comfort me. I’ve used it to combat and work through feelings of anxiety, loneliness and anger. As a young child, I wrote a diary religiously, and I still have them. Piles of notebooks filled with my inner thoughts and emotions, as well as my hopes and fears. There is no doubt in my mind that writing has helped me in my life and provided a kind of therapy when needed. For this reason, I would recommend it to anyone who needs to vent, to explore their thoughts and frustrations, or to find a way to be heard.

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But weirdly, writing has been having a different effect on me lately, causing something close to panic. It took me a while to work out what was going on, but now that I think I have, I wanted to blog about it and talk about how I am handling this.

It started a few months ago I think, though it’s hard to pinpoint exactly when. You know that feeling you get before you do something scary? That lurch in your stomach? That tightness that feels like butterflies? I can only explain it as being similar to that.

This would happen at random times, for no real reason. I’d get that feeling strongly, sometimes so bad it made me feel like I couldn’t take a proper breath. Very weird. Even weirder, is that I had nothing to worry about.

Everything in my life is the same. My kids are all fine; I’m not unduly worried about any of them at the moment. My husband and I get on just as we always have. Our finances are never great, but they haven’t changed at all, so it’s not that. Everyone in my family is happy and healthy. There is nothing I can pinpoint that would come out of the blue like that and make me feel winded.

So, I’ve narrowed it down to one thing, one thing that I never thought would cause me anxiety. One thing that has actually been the solution to anxiety and fear and anger and any other negative emotions in life. Writing.

I’ve said before that writing excites me and it still does. If I’m walking the dogs, and I know that when I get home I’ve got some writing time, I get that lurch in my belly. But I know that’s genuine excitement. I like it.

This other feeling is more like a feeling of dread, which I cannot for the life of me understand because I still love writing, I still get excited, I still think it is the best thing ever. Writing dominates my mind more than anything else.

So, I started thinking, what is it then? I want to write, writing makes me happy, writing is so many things to me. Why is it suddenly making me feel like I cannot breathe?

I’m still not really sure. Writing this blog post is my way of trying to figure it out. I’m wondering if any other writers have ever experienced anything like this?

One thing I can tell you; the feeling goes away when I’m writing. By the time I’m at my desk in the evening, tapping away, whether it’s going well or not, I’m happy. That feeling is not there.

So why does it plague me throughout the day?

Like I say, I really don’t know. There are several possible reasons, which I’ve listed below, but to be honest, I’m not sure it is any of these. I just don’t know.

  • too many projects on the go? It could be this. I have two books I am ready to release, but I’m waiting on further rejections from publishers for one, and beta feedback on the other, and then there will be the whole book-launch thing to get into…perhaps it’s the unfinished, unreleased status of these two books that is causing the churning feeling?
  • too many projects waiting for be done? I know this bothers me, but I try to keep it in perspective. Having ideas for future books is a good thing, and I think I’m lucky. I keep track of the ideas on a page in this blog and some of them I am already working on when I can, but maybe this feeling of impatience and anticipation is adding to it, I don’t know
  • not enough time in the day? This does cause anxiety, it’s bound to. I know everyone feels like this to some extent. Busy lives leave little time to get things done, and to-do lists get longer, and it can all feel overwhelming at times like you will never ‘get there’. But I keep reminding myself that everything changes next year when my youngest child starts school. I will have plenty of time to work on my books and my community interest company
  • the community interest company? I do worry about it sometimes. It pops into my head that I’m crazy to be trying to do this. That it’s too ambitious, bound to fail, etc. I want to do it, I want to inspire and encourage my community to write, and I’ve already come this far; turning the writing group into a CIC, planning two projects, getting some funding, applying for more. I’m learning lots and I’ve got big plans, but every now and then I just wonder what the hell am I thinking? This is not me! Someone else would do a much better job of this! So, I guess it’s there as a worry.
  • general indie writer panic? This is a thing. I panic that I will never have time to write all the books in my head and get them all out, but I also panic that I will never ‘make it’. I’m not sure what I think making it means, to be honest. I guess a publishing deal and steady sales would be a thing to aim for. I don’t spend a lot of time worrying about this. I just keep writing and plugging away at my platform to grow my audience. But I think a panic is buried there somewhere, a panic that this will all turn out to be fruitless, a waste of time, and I’ll look an idiot.

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But I honestly don’t spend a lot of time worrying or thinking about the things listed above. I know they are there, and they come and go, but generally, I’m a really upbeat positive person who gets easily excited about life. I’m not looking for a great big happiness, I’m just happy with the beauty of ordinary life.

So, how am I dealing with this? Well, I’ll tell you.

  • by carrying on. Because I know that every word I write is a step forward, and that helps. Because quitting is not and never will be an option.
  • by forcing myself to switch off and relax at the end of the day. I write once my littlest is in bed, and I should really write through until bed-time, but I’m not doing that now. I’m writing for an hour and a half, maybe two, and then I’m joining my eldest child to watch Supernatural on DVD.

(I have avoided TV over the last few years, because with young kids, I knew I had to give up something in order to get the time to write. So I gave up TV. Just recently though I’ve relaxed my strict no TV rule. I got hooked on Hannibal and Breaking Bad, and after lots of begging from my daughter, I finally gave in and started watching Supernatural from season one. Now I’m hooked and it reminds me that when I was a kid, I wrote loads but I still had time to relax and watch TV. I think it’s doing me good, and it’s like a little reward after writing is done. After Supernatural I read before bed, and I feel great.)

  • by remembering that Rome wasn’t built in a day. This isn’t a race. Nothing in life is a race. It’s all about the journey and what you learn along the way. Yes, setting up my own company is scary but I have to accept that I will make mistakes as I go along and I will learn from them, just as I have in every other part of my life. A few years from now things could be very different
  • by trying to focus on one thing at a time. And by that, I mean whatever is the most pressing thing. I panic when I feel like I have too much to do, so I have to separate it out, deal with one thing at a time, and always the most important one comes first.
  • by rewarding myself. I nearly always do ‘work’ things first when I get on the laptop. My to-do list contains work-related things and writing related things. I make sure I have ticked a few off the ‘work’ list before I reward myself with actual writing, the writing that calms me down! I also reward myself in other ways, such as having a nice snack or glass of wine waiting for me to enjoy the DVD with after writing.
  • by remaining hopeful. Life as a writer can be crushing, soul-destroying even. I truly think being a trad published author is just as tough as being an indie but in different ways. It’s not easy for anyone. Earnings for most authors these days are diabolical. Getting reviews is like pulling teeth. Getting visibility means allowing yourself to be sucked into social media when all you really want to do is write. There are without a doubt, a lot of downs, and a lot of frustrations. But I tell myself, where there is life there is hope. So in other words, while I am still alive, who knows what could happen? What could be around the corner? I will always remain hopeful of better sales, better visibility and success. Always.
  • by taking a break from blogging and social media so I can just concentrate on writing. You might have noticed my blogs are thin on the ground lately. I haven’t tried to promote my books at all, apart from sharing reviews. I just get tired of it sometimes. I just want to get the next books done.
  • by never giving up. I might fail. I might never earn much money, I might never get a good publishing deal, I might never be well known or have my dreams come true. I might not make a success of my company either. I might give it all I’ve got and then have to call it a day in a few years time. But one thing is certain, I will be able to say that at least I tried!
  • by using negative feelings to my advantage. By this I mean, in my writing. The weird feeling of dread, the sensation of not being able to breathe, I can write about that. I can use it. It helps to know how my poor tortured characters feel most of the time!

I think writing this blog has made me feel better about the whole thing. I’d love to hear your thoughts though. Have you ever experienced feelings of dread, without really knowing why? How did you deal with it? Please feel free to comment and share!