Who Is My Reader?

One of the first pieces of advice I recall hearing when I started my indie publishing journey in 2013, was; ‘know your audience.’ It sounds so simple, doesn’t it? Know your audience, know who your reader is. Once you know who they are you can figure out how to find them, where they hang out on the internet, what social media they are likely to be on, what tags you can use to get their attention, who to market your books at and so on.

I remember struggling with this at the time though. And I’m still struggling now. Back then, I had written The Boy With The Thorn In His Side, Parts One and Two, but while it was with beta readers, I very quickly churned out The Mess Of Me. The two were written side by side for a while until eventually The Mess Of me won the race and was released first.

The Mess Of Me has a 16-year-old protagonist and is essentially a book about growing up and the many teenage issues that go with it. At the time though, I didn’t think of it as Young Adult or as being aimed at teenagers.  I just listened to the voices in my head, as I always do, and they were young.  I soon figured out that not categorising and marketing The Mess Of me as YA was foolish and ridiculous. I had to get my head around something then. Was I a YA author? Did I just write YA?

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I didn’t have a problem with this as I have never grown out of loving YA books, and although I read a lot of genres, I do frequently return to YA and always feel like I am coming home. The problem was the next book. Though also having a teenage protagonist, and dealing with teenage issues, it was far harder to classify. Partly because the teenage narrator grows up and becomes an adult, and partly because there are two narrators for Parts One and Two, and the second narrator is an adult. In my head, this book was never aimed at anyone. I just had it in my head and wrote it.

I’ve got to be honest, this has mostly been my approach since too. This Is Nowhere features a grown man, but every other chapter dives back into the past to when the character is a young boy and teenager. I always felt like this one was probably better suited to adults though, so I categorised it accordingly.

The Tree Of Rebels was the first and only book I wrote with a deliberate audience in mind, and I think I mentioned on here several times while writing it, that this made it the hardest book to write. It sort of altered how I felt about the book. It was like I was trying to write to please someone the whole time.

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Since then, I returned to just writing what I wanted to write and not imagining the reader first. This is fine when writing, but presents all sorts of problems when the time comes to publish the book. What categories and keywords do I choose? How do I market it? What genre is it? How do I find the people who will like this book?

Elliot Pie’s Guide To Human Nature is a classic example of why I am still in such a muddle and still struggling to find my readers. It has a young narrator, but also an adult one. The adult themes, for me, make it more suitable for adults than teens, but Elliot’s day to day life and outlook are something that will more than likely resonate with young people. I still find it hard to describe the genre of this book. Definitely coming-of-age but also contemporary women’s fiction? Maybe even UpLit?

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With Parts One and Two of the new, revised The Boy With The Thorn In His Side series almost ready to be released, and Parts Three and Four being polished up in the background, my mind has once again returned to my elusive reader. 2019 will continue to be busy as I plan to release YA novel, A Song For Bill Robinson and possibly it’s almost finished sequel, Emily’s Baby. My list of novels is growing longer, but I still don’t know who my audience is. It’s tricky when you cross over so many genres. Most of my books cross into two or more, with psychological thriller, suspense, crime, coming-of-age, mystery and dystopian all regularly showing up.

So, who is my reader? What sort of person reads my books and likes them? I only have a small audience, so it’s hard to speculate. But I suppose really, my reader must be someone quite similar to me. I imagine them as slightly scruffy, or at least not terribly groomed and over bothered with appearances. They probably make an effort when they can, and they probably berate themselves fairly often about sorting out some kind of ‘look’, but it never really feels urgent to do so. They are probably young at heart. Stuck in the past, tinged with nostalgia, reluctant to admit and give in to adulthood. I think they are a music fan. They probably like all sorts. They’re not narrow-minded about it at all. They’ll listen to anything, but they have their favourite era of course, and their favourite songs. They see life in songs. Soundtracks are everywhere.

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What else? I imagine them as liking animals and nature. Not in a really obsessed, or professional way, just in that seeing a bird or a deer unexpectedly will really make them smile and have a better day. I think they enjoy being outside, all weathers too. Being outside makes them feel more alive.

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I think they are introverted but friendly and warm. A bit cynical and suspicious at times. Prone to the odd dark mood. Likely to panic about once a month about how the world is utterly doomed. But they always brighten up and soldier on. Despite being naturally shy, they are really interested in people, genuinely intrigued by them. They love a spot of people watching and love a character-driven book they can really get their teeth into. They are looking for stories about humans they can relate to and empathise with, and they are looking for characters to fall in love with, characters they wish were real.

They want to disappear inside a book and come out feeling different. They don’t want anything too formulaic or predictable. I think they are a bit of an eccentric at heart. They probably talk to themselves.

This is how I imagine my readers to be and I shall continue to do my best to try to find them. What about you? If you are a writer, do you know who your audience is? If you don’t know, does it make it harder to sell your books? If you’re sure of your audience, tell me about them. What are these people like? If you’re a reader, do you imagine yourself as part of a genre tribe, full of similar and like-minded people all connected by an appreciation of mysteries, or romance, or horror?

Please feel free to comment and share!

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Ssh…I’m Hiding

Lately, I’ve felt like I’m in hiding. Running away. I keep attempting to stand still and face my demons but it doesn’t last for long. Every now and then I give myself a good shake and even come up with a plan…but they tend to be short-lived and easily shirked. So, what is it I’m running from? What terrible thing have I been hiding from lately? Burying my head in the sand of my writing in the hope it will just go away and leave me alone?

The answer is book promotion.

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The reasons are these;

  1. I’ve got too much to write. I’ve written about this lately in The Return of the Voices (and the nervous stomach) I won’t bore you with how many projects I am working on or have in progress at the moment, but I will say they are all moving on. They are all coming together. But I’ve never given myself a workload quite like this one…I just don’t have time to fit book promotion into my daily life. Or so I keep telling myself anyway. I just want to get these books done.
  2. Touched on above, there is just not enough time. There are the books I am trying to get ready for release, and then there is my writing business, Chasing Driftwood Writing Group which is quite rightly taking up more and more of my time. I’ve got two big projects I am trying to get funding for, plus the regular writing groups and workshops to prepare for, plus just the day to day running of a company, which is all very new to me! Then there’s the four kids and house and garden and pets…Book promotion just doesn’t get a look in!
  3. I’m bored of it. I do go through phases where social media and book promotion bore me intensely. I do love my blog and my Facebook author page, but that’s where the love ends. I tend to post more pictures of dogs and kids on my Instagram, often completely forgetting that it’s a business account to be used for selling books! I go onto Amazon and check for reviews and know I should send out some Tweets and so on…but it’s boring. I’m bored of it.
  4. I can’t afford it. Obviously, social media is free to an extent, and blogs and websites but pretty much everything else costs. Even your Facebook author page can be a cost now, requiring you to pay to boost posts to reach people who have already liked your page. And all of the worthwhile book promotion sites cost big money. I just don’t have it.
  5. It doesn’t work. As you can tell, I’m feeling a bit cynical about it all at the moment! I’ll probably feel differently in a few weeks time. I think I’m one of those indie authors who is still fruitlessly searching for the holy grail of effective book promotion. I think I’ve tried everything they suggest. Starting a blog, posting regularly (okay I flagged a bit recently but I seem to be picking up again now) running a Facebook author page, Twitter, Pinterest, Instagram, setting up email newsletters, Street Teams, discounting books, holding giveaways and events and competitions. And I’ve tried paid promotions many times and not had any success. I truly believe the answer is not simple and the one thing you think will work, does not exist. It’s a marathon, a platform you build over years of hard work. If I thought posting daily tweets and quotes from my reviews got me sales, I’d do it more often! But I’m pretty sure nothing much has worked so far…
  6. I’m jaded with it all… Yep, I’m tired of the whole thing. Hence, my efforts to find a publisher for my last novel The Tree Of Novels and next release Elliot Pie’s Guide To Human Nature. Self-publishing can be a lot of fun, but it’s hard work with not a lot to show for it. And I’m well aware that authors signed to publishers also need to good at marketing themselves and their books and also have to endure the litany of promo related stuff I mentioned above…but oh how nice it would be to have someone do it all for me! So I could just write!!
  7. I’m out of ideas.  This is a big part of the problem, and I’ve been here before. Therefore I do know that I will eventually come out the other side of this standoff with fresh ideas and enthusiasm for promoting my books. I’m just feeling so lethargic about it at the moment, I can’t muster the energy. I’ve sort of given up on sales and reviews and just thrown myself into the actual writing. I’m addicted to the writing, you see. It’s the one thing I want to do passionately every day. The one thing I would choose above almost anything else in this world. I feel annoyed when I have to do other things! I turn on my laptop in the evening and I don’t want to think about promoting my books, I just want to start writing…
  8. The writing wins...Yep, at the moment anyway, the writing just wins every time. the odd tweet, the odd share of a review, the odd book selfie even, but that’s it. I want to be writing, I need to be writing, I can’t rest until this current workload is shifted.

So, that’s where my head is currently at when it comes to the marketing and promotion of my books! I am ashamed to admit that I have been utterly crap at promoting my books for a fair few months now. There are so many things I could do to remedy this, and I will. Starting maybe with a piece of paper stuck to my wall beside my laptop…A piece of paper with weekly goals and daily goals. A piece of paper with a blank space there for any bright ideas I pick up while online.

What do you think, fellow readers and writers? Any hot tips? As a writer, how do you go about promoting your books? What works and what doesn’t? Do you go through slumps where you would much rather hide from promotion and just get on with the writing? Or do you enjoy marketing your books and finding your audience?

What about you readers? What sort of book promotion works for you? What has drawn you to look up certain authors or pick up a certain book!

I’d love to hear your thoughts on this so do please feel free to comment and share…

 

If At First You Don’t Succeed…

Today I’m going to be brave and talk to you about failure. My own recent failures, or at least, things that have not gone as well as I hoped. Talking about failure is not easy. We don’t like to admit failure to anyone, let alone ourselves.  It’s embarrassing when something is not a success.  Just lately, I’ve tried out a few bright ideas and they have all sort of bombed. I’m mostly an optimist and try not to feel down for too long, but I’ve got to admit, the perceived failures dented my confidence at the time. My head is ruled by two opposing voices. I have one constantly telling me how crap I am, how everything I do is utter, pointless rubbish. And then I have this other voice piping up constantly; ooh I’ve got another idea! Let’s try this! These voices have 50/50 control right now. I think I’m rubbish because something didn’t go as planned, and then the other voice suggests something new to try…so I keep going. I’m going to list the recent failures below and talk about how and why they failed, and how also they sort of succeeded as well…

Cancelled a workshop due to lack of interest… Back in March, I ran my first adult workshop under my Chasing Driftwood Writing Group business. I had already put on a few for Dorset Writers Network and I’ve been running kids workshops since 2015. It was scary to put on my first one aimed at adult writers, but Building Your Author Platform was a great success, highly enjoyable and I received terrific feedback. I ran another one a few months later which was less well attended but I still viewed it as a success. Some people requested I run the Author Platform one again so I decided to book it for November, thinking it would be nice to help these writers and make a little bit of money before Christmas. Despite my best efforts, I could not drum up enough attendees to make it worth running. I had three tickets sold before I decided to cancel it and refund them. This was a tough decision because I felt really bad about the people who had bought tickets, but I was also feeling very low about putting it on to so few people. It sucked, to be honest. I questioned my decision to apply for Chasing Driftwood to become a Community Interest Company (currently awaiting a decision on this) and I even thought about jacking it all in. The fact my last kid’s workshop also had very low attendance was playing on my mind. Maybe I should quit this. Maybe I am bad at this. But then I thought about the reasons it failed. I think a lot of it is lack of advertising, and the reason for that is financial. One of the reasons I am applying to become a CIC is to better access arts-based funding to put on various writing projects. Some of that money can go towards advertising. They say you have to spend money to make money. Well, if you don’t have any money, you have to apply for funding! Which is exactly what I’m going to do. If I still can’t fill workshops once I’m a CIC with a decent advertising campaign behind me then yeah…maybe time to think again.

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Author Event at Library Cancelled…So, I can’t really take the blame for this one, though at the time it was frustrating and disheartening and I certainly viewed it as a personal failure. Last March my local library put on a very successful author event, where local writers paid a small fee to have a table in the library to sell books. I only sold a few but I really, really enjoyed the event. Coming up to Christmas, I wondered if we could capitalise on Christmas shoppers and have another one. The library manager was all for it, and we both contacted various writers to see how much interest we could get. We got none. Literally, none. The lovely manager said let’s leave it for now and so it never happened. I was gutted, but it did inspire me a bit too. I’ve had this idea for a pop-up bookshop for some time, and want to get started once (if) I become a CIC. The library have already agreed we could set up there anytime. If it’s just me it’s just me. But I’ve already got an email list of local writers I can contact when this happens. So, in this case, I’m viewing it as perhaps we’ll try again another time…

Hiding Books… Initially, this was fun. I had some stickers from The Book Fairies, and for ages and ages, I’d thought about hiding my novel This Is Nowhere around my village, as I set it here. I thought the local people might like to know there is a novel set where they live! It took a long time to gather the courage (I am genuinely scared of being told no) but I contacted the parish council who let me add a piece to the newsletter, detailing what I was up to. In other words, hiding four copies of the novel in the location it’s set in during a five day period. Slips of paper were included to politely ask if the finder could share pics to social media re where and when they found the book, and then rehide it to carry on the fun. It was daunting, to say the least, but I did it. I hid the four books and waited for communication. To date, I’ve heard….nothing. All four books have been taken. But I have absolutely no idea by who! They could all be slung in bins for all I know! I tried not to expect too much, but I did really hope to hear from at least one happy finder. Having said that, maybe I will. Maybe the books will get hidden again! Who knows? And I’ve talked myself out of viewing it as a total failure, as I did get one ebook sale for the novel when a local resident contacted me via Facebook asking how she could download the book… It is a shame I didn’t get more sales or communication from my local friends and neighbours, but what was nice was the response I got online from other writers. I posted on Facebook and Instagram and received such enthusiasm and lots of people excited to try the same thing. So, not a total failure. I just hope they get a better result than I did! Would I do it again? Well, considering how out of pocket I am, probably not. Not for a while anyway!

Christmas Pop-Up Book-Shop… Another great idea of mine. With the real-life pop-up shop in the pipeline, I thought why not try an online one, in the form of a Facebook event? I roped in my good friend Kate Rigby and the plan was to invite other writers to post links to their paperbacks into the event, along with other interesting things like maybe a giveaway or competition, and hope to entice some readers in to buy Christmas presents! We thought a great idea in theory. So was it a failure? Well, yes and no. If I’m having a bad day I’m going to throw it on my recent failures heap and sulk about it. But if I’m having a good day I’m going to remind myself that it was a trial run, something to learn from, something to try again bigger and better. The authors were absolutely fantastic. I bought a great book to give to Mum for Xmas, and I added some others to my to-read list. It was fun, but in terms of sales and exposure, well no, not really a great success. Hardly anyone from my friends list joined in. That always stings a bit, but then I remind myself that people are not always convinced by indie books. Also, in an online event, you can’t really pick the book up and flick through etc. Will we do it again? Yes, we definitely will.

Self-publishing… You might know by now that I have a love/hate relationship with self-publishing. I am, at times, extremely proud of my books and the platform I have been building, and everything else I have done. Then, at other times, I view self-publishing as a failure in itself, because I was rejected. Not wanted. Not good enough. I still think a lot of my friends and family have the view that self-published means not very good, and so they kind of ignore what I’m doing. I know that there are amazing self-published books out there because I mostly read indie books. It’s a bumpy ride. I don’t regret it because if I hadn’t done it, I wouldn’t have my books out there at all. But at times it leaves me with a bad feeling because I think I have not yet written anything really credible or worthy of being traditionally published and sitting proudly on the shelves of Waterstones etc. I expect I will always feel this way while sales are low. And sales are low. It’s not a nice thing to admit, but I know most indies are in the same boat, so I try not to see it as a reflection of my work. The endless problem is reaching readers when so many thousands of books are published every day. I think readers are much more likely to notice and buy and read the trad published books because they are so much more visible to them. So, the fight goes on.

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Above are listed my recent attempts to better myself and my position, to achieve something new, to try an idea, and in many ways, they were all failures. But then I think, at least I tried. (In case you don’t know, I fully intend to have the Frank Turner lyrics from Eulogy engraved on my headstone; “At least I fucking tried”) Surely, the real failure would be in never trying at all? In thinking up these ideas and then ignoring them? In feeling great enthusiasm for a project, and then never trying it out in case it failed? In having dreams, but being too scared to pursue them?

I think so. And I also think that every failure shapes you and helps you progress in some way. You’ve got to be big enough to take it on the chin. You’ve got to be humble enough to admit what went wrong. You’ve got to be brave enough to get back up and try again. (After a mini-meltdown though, of course. Those are always allowed!)

And guess what? Since I started penning this post, I’ve had another big idea!!

So, what do you think folks? Do you want to be brave and tell me about your recent failures? How did you deal with them? Are you going to try again? I love it when you comment and please feel free to share!

 

 

How Self-Publishing Dragged Me From my Comfort Zone

When I started my indie journey back in 2013, I was full of optimism and excitement. I, of course, had no idea how much hard work was ahead of me. I had no clue about the amount of disappointment and frustration heading my way. I also had no way of knowing then, how far out of my comfort zone I would be pulled.

Writers are by nature, shy, introverted creatures. I’m no exception. I was a quiet, bookish child. I loved my own company and always preferred reading and writing to socialising with real people. I always thought becoming a writer would be the perfect vocation for someone like me. I was intrigued and fascinated by people. I wanted to watch them and learn about them, but all without actually getting involved. I’d build a little warm bubble of imagination around my life and spend my days tapping away at the laptop, dreaming up stories and inventing new friends. Lovely stuff.

But alas, being an indie writer is not quite like that. You can’t really get away with hiding. You certainly can’t get away with not promoting or marketing your books. This was horrifying to me, to begin with. I loathed the thought of creating social media profiles and drawing attention to myself. What the hell would I say? Who would care? What about Twitter? I’d just be ignored, wouldn’t I? How would I get my books noticed?

And yet, look at me now. I’m still me. But I’m a much braver me. And maybe I have self-publishing to thank for that after all. I’ve built a platform slowly. I’ve grown my pages and my blog. I’ve networked (God how that word used to terrify me!!) I’ve grown and matured and learned so much. I even pass things on to others now. I write articles about writing and get paid to do so! I stand up in front of new writers and deliver talks and workshops!

And last Saturday, I did my first author event.

I’d heard about these but never felt brave enough to put myself forward. The thought of sitting there with my books, hoping people would buy them chilled me to the bone. But last year I changed my mind about a lot of things and realised I had to break out of my comfort zone. I had conquered my online fears and now I needed to conquer my real life ones. I had to actually get out there and talk to people and physically sell my books. I had to reach out to my local community as well as the global one. Show my face. Be seen and be proud. I had to do the thing I had never been very good at, interacting with people.

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And it was fun. I only sold three books, but to be honest, I wasn’t expecting to sell much more. I didn’t really know what to expect from the event itself and was really pleased and excited to see how the library had set each author up with their own table, book shelves and a very visible name tag. I felt an unexpected surge of pride and importance! It was very quiet though, so us authors started chatting and networking. We swapped cards and advice and took photos of each other to upload to social media. We had a laugh and a moan about the life of an indie writer. I also got chatting to members of the public who wanted to know about my book or my writing group. It was fun! 

And that’s how I’m going to approach it if this chance comes again. Fun. An opportunity to network with other authors, to support each other, and to feel proud of how far we have come. No, we don’t sell a lot of books and maybe we never will. But we wrote them. We stuck with them. We finished them, edited them, proofread and revised them. We found front covers, devised blurbs and started to learn how to promote them and grow a following. If I went back now and told the introverted child version of me, I don’t think she would believe a word of it.

I’m smashing my comfort zones because of self-publishing. I’ve achieved my childhood goals because of self-publishing. I’ve met some amazing authors, read some life changing books and gained some true friends because of self-publishing. I’ve started a writing group, I put on workshops, I work for others, I write articles, I write reviews, all because of self-publishing. I was brave enough to go on local radio, because of self-publishing. I’ve made mistakes and picked myself back up. I’ve had bad days and sad days, and I know the ups and downs will never end. But I’m stronger, braver, happier, more knowledgable and experienced and positive than I ever knew was possible and it’s all because I self-published.

Don’t get me wrong, indie publishing is not the answer to all of my dreams. I still long to be traditionally published, because it still seems to me this is the best way to get visibility, sales and reviews. I made a decision very recently to submit each new book I write, to a suitable press. Just in case. You can read about my reasons for this here; Self-publishing; Good times, bad times and ugly truths

Whatever happens, I will always be proud of my self-publishing journey. Sometimes I do need to remind myself how far I have come. I think we all do, from time to time. I will always be thankful to self-publishing for allowing me to get my books out there, for enabling me to connect with readers and grow a small, loyal following. It’s opened up other doors for me too, and dragged me all the way out of the introverted little bubble I used to hide away in.

What about you? What’s your comfort zone? Have you done anything recently or in the past that has dragged you from it? I would love to hear from you, so please feel free to comment and share!