Dear Newbie Indie Author…

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Dear Newbie Indie Author at the start of your journey….Panic not. Though everywhere you turn there are rules, and experts, and advice, and do’s and don’ts. Remember that all those who are further along than you, were once where you are now. If I could give any advice to me when I was a newbie indie author, it would go something like this;

  • Attend a course, workshop or conference. Something that fills you with wisdom and ambition. Something that makes you dream and hope and long to get your words out into the world. Something where dreams are balanced with a hefty dose of reality and an honest account of how hard it is likely to be.
  • Remember that Rome was not built in a day, so neither will your author platform. Be aware of it, learn about it, but don’t panic about it yet. It will grow with you, in time.
  • Be brave. But only when you are ready. There is no rush and no reason to change your personality or try to be something you are not. Tip your toes in the water with a Facebook author page, or a Twitter account. Play around with things, lurking around the edges until it feels right to dive in.
  • Don’t feel like you have to be on every social media site, stretching yourself too thin, whiling away precious hours by attempting to engage with them all. There is simply no point. Choose two or three and make sure one is your blog/website. Give these your attention, and enjoy them. Think of them as your own little projects, little mini businesses. Little acorns that will one day grow into Oak trees!
  • It’s fine if you are just talking to yourself. Everyone starts off like that. It’s not a waste of time! Think of it as practice. You can be uninhibited, knowing that barely anyone is there. Practice your voice, try things out, have a giggle. By the time your audience has grown, you will be far more comfortable in the role.
  • Make your blog whatever you want it to be. Some writers just blog about writing. That’s fine. Some blog about other issues, political, social, personal, and that’s fine too. Some blog weekly, some once in a blue moon. It’s all fine. Do what its comfortable for you. A blog is for your writing and writing should always be fun. If it doesn’t feel fun, don’t force it. Try something else.
  • Don’t compare yourself to others. We’ve all taken different paths. There will always be writers with more money to spend, more contacts to enlist, more gift of the gab, more luck, more everything. But you are the only one who can tell your story in your way. Hold your head up high and try not to play the comparison game with anyone.
  • Don’t get eaten up with jealousy. When you see others succeed, be glad for them and then try to work out how they did it.
  • Don’t expect your family and friends to rush out and buy your book. Don’t expect many of them to understand what the hell you are doing. Find fellow writers to help you through the frustration and elation that is to come.
  • Remember that the only way to succeed is to never, ever quit.
  • Remember that success means something different to everyone, and only you can decide what it means to you.
  • Be prepared to be work hard, to treat writing like a job, to put in the hours, to find time for promotion and writing, to try new things when nothing is working, to feel like giving up, to want to bang your head against the wall, to want to throw your laptop out of the window, to scream at people to just please buy your bloody book and to go to bed and not be able to sleep for the ideas, thoughts, doubts and frustrations whirling in your head.
  • Be realistic. Dream big with your feet still on the ground. Keep your day job and be proud of it. Write because you have to, because the ideas and the words and the characters are too big to contain in just your head alone, and because you want to share them, to let others feel like you do. Write because you love it, because you live it and breathe it, because it excites you and makes you feel like you are living more than one life. Don’t write to get rich. Don’t write to impress anyone. Write because there is no choice not to write.
  • Know that you’ve got to put the work in to see the results. That inevitably and eventually, you reap what you sow. Little steps sometimes take you further than big ones. Sometimes the only way you realise how far you have come is when you stand still and look back to where you started.
  • Don’t spam people. Don’t become a robot hitting everyone who follows you with a buy my book link or plea. Engage with them. Forge relationships. It isn’t all about you. Don’t follow other people just so they follow you back. Think about why you are following them.
  • Don’t play the numbers game. Likes and follows mean nothing if people are not engaged with your voice and your style and what you have on offer. It’s not about the amount, it’s about the quality.
  • Don’t only post an update when you have a book out. Build an audience. Give them something to read, debate, join in with and get excited about. Then ask them to buy your book.
  • Be proud. You’re doing something some people only dream of. Do you know how many people say they would like to write a book, but never actually do it? You’ve done it. You’ve proved yourself and realised a dream. That’s pretty cool. And be proud of going indie. It’s not an easy road. But it is an incredibly creative and innovative one. Who knows where it might lead? Who knows what skills you will require? What contacts you will make? What friends you will find? What effect you will have on those that read your work? Who knows where you will be one year, or five years, or ten years from now? The possibilities are endless so dream big and work hard. Don’t moan, don’t back out, get on with it, and make it happen.

(Credit to Pranam Gurung for the image.)

Please feel free to comment and share. What advice would you give to a new indie author? What do you wish you had known in the beginning? Anything you would do differently?

The Tree Of Rebels; Book Launch Plan

To update, The Tree Of Rebels is finished, has a front cover and is ready for release. But I have decided to try the small press route first, just in case. So far I have sent it out to seven independent publishers and been rejected already by two. I am going to try to add another three to the list and then leave it at that. My reasons for trying the traditional route for this book are all in this recent blog post; Self-Publishing; Good times, bad times and ugly truths.

Obviously, I want this book released as soon as possible, which is why I am only trying ten suitable publishers and I have given myself until July. This particular book has been two years in the making and I feel it is very relevant to the times we are currently living in, so I am itching to get it out there. But if I self-publish again I’m going to do a proper book launch, which is something I have never done before! I need to start working on this now so that come July I can kick everything into action and give this novel the best start possible. So here is my plan which I am going to print out and stick it on my wall like a check list!

Book Launch Plan (month in advance)

  1. Send out ARC’s to potential reviewers and book bloggers.
  2. Read and write blog posts about similar books in the genre to mine. Let the authors know, and share the books on social media
  3. Use Instafreebie to set up a free sample of ARC’s of the book a month in advance
  4. Set the book up for pre-order a month in advance
  5. Post quotes/teasers to social media by using Canva graphics
  6. Send out ARC’s to email subscribers a month in advance
  7. Arrange a paid book promotion to coincide with launch week
  8. Launch the book at discount price 99p
  9. Send the Street Team ARC’s a month in advance and invigorate them to share my posts about the book
  10. Sort out either and Amazon ad or a Facebook ad
  11. Make sure Amazon book description contains relevant keywords
  12. Upload Createspace paperback version so it’s ready for release at same time

Book Launch Week

  1. Set up a Facebook Event for book launch day
  2. Set up a giveaway for the event day
  3. Share event and book link to promotional groups
  4. Share event and book link to Street Team
  5. Send out another newsletter
  6. Schedule a blog post about the book this week
  7. Arrange a suitable guest post if possible
  8. Post quotes and teasers leading up to the event
  9. Reveal the cover a week before
  10. Start posting chapters back onto Wattpad which is where the book was originally written.

Now, I am sure I have forgotten something, so if you’ve ever launched a book yourself, please let me know what else you did! As always, please feel free to share and comment! I am thinking about having a physical launch as well, possibly in the library.

This list has excited me and I can’t wait to get this book out there! Not long now folks!

 

Book Promo Plan (Getting my arse into gear)

It’s about time I made a proper plan.

Now, I’m not really a plan kind of person. I will freely admit that I do not have the remotest touch of OCD or perfectionism of any kind. I am by nature a messy, laidback, go with the flow kind of girl. I don’t need all my picture frames to be straight on the wall. I don’t need my books organised in height level on the bookshelves. I don’t mind a bit of dust here, a cobweb or two there, or sticky fingers on the windows and walls.

But when it comes to promoting my books, something needs to change. I need to sort it out. I need to work it out. I need a proper plan and I need to stick to it. Now, like I’ve mentioned before, I do all the right things, or at least I think I do. I pick up tips and advice all the time. I just don’t always find the time to follow through with them. I make great lists. I am a list sort of person. Lists are great, because without lists and remind-me notes, I would be living an even more haphazard life than I already am!

Just recently I signed up to a free on-line course by a successful author. Daily emails came through with tips on everything you can think of. Some of these emails contained links to join up to more courses, so I did, and one of these was a Book Launch course. No, I haven’t done it yet. I don’t have the time! I am sure I will get to it eventually, and I am sure I will make some lists of things I should be doing to promote my books. Maybe this blog post, this ‘plan’ will be the first step in me getting it together with all this. Well, I’ll aim for it.

So far, my approach to promoting my books has been sketchy, disjointed, back to front and upside down. I’m not joking. I have never done a book launch thing. Not sure how to. (Haven’t read those emails yet, remember?) I have never done the promo before the book release. Well, not really. Not unless posting on my Facebook author page counts for much, which I doubt. I don’t have a marketing strategy, and I don’t even know what one is. When I started all this two years ago, all I thought about was writing. To me, writing was, and still is, the most important thing. I learnt the hard way, like a lot of indies. Getting a book out there and patting yourself on the back for making a dream come true does not automatically guarantee you sales. Not even from friends and family. It is much, much harder than that. And I have learnt. And I have come a long way. Things have changed, and things are always getting better.

But! I still feel I am missing a trick. I see and hear other authors talking about their sales and I start to think; what the hell am I doing wrong here? How can I reach more people? I still feel like such a novice. It’s never too late for me to start better promoting the books I already have out there, but what better way to get my head around this marketing plan thing, than to start with a brand new book? In other words, try to get it right this time? So this plan will go into action as of now with my brand new book The Tree Of Rebels. This book won’t be released for some time as it is only in the third draft. But I can start the ground work now, right? Isn’t that what they say? And if it makes a difference I can then apply this plan to all future books!

So here is the plan. Tell me what you think. Tell me yours! Please feel free to comment. Let me know what else I need!

1) Write first draft (done)

2) Write second draft (done)

3) Send out to at least three beta readers (in progress)

4) Receive feedback/critique and start third draft – make better!(now in progress)

5) Fourth/Fifth/sixth – you know the score – until it is done

6) Arrange front cover (done)

7) Enter in competition to drum up promo (done already!)(noooo, this competition is now cancelled, so need another idea here!)

8) Write short stories inspired by the book to draw people in and get them interested in the whole book and post these on Wattpad and blog (in progress)

9) Post segments of actual novel on blog and share

10) Create Pinterest storyboard, make memes with quotes and images and share

11) Approach people for advanced reviews

12) Get the street team involved in promoting/sharing/reviewing in advance

13) Start a countdown to cover reveal on FB page

14) Sort out ebook and print book at SAME time so that both are available at the SAME time and people don’t have to wait ages for me to faff about getting prints done!

15) Announce a release date for both

16) Contact as many promo sites as can (free ones and pay for ones)

17) Do same with review sites

18) Create a release day event on FB and get other authors to guest and join in with q and a sessions and their own giveaways etc

19) Email everyone I know about release date and release event

20) Have release day event on day of release!!!

BOOM!!!

So ,what do you think??

Well, it’s an improvement on what I’ve done so far anyway. This feels more professional and organised, and when I forget what I am meant to be doing I can refer back to this post and remind myself. Thanks for reading, don’t forget to add your comments and suggestions re book promotions.