Book Promo Plan (Getting my arse into gear)

It’s about time I made a proper plan.

Now, I’m not really a plan kind of person. I will freely admit that I do not have the remotest touch of OCD or perfectionism of any kind. I am by nature a messy, laidback, go with the flow kind of girl. I don’t need all my picture frames to be straight on the wall. I don’t need my books organised in height level on the bookshelves. I don’t mind a bit of dust here, a cobweb or two there, or sticky fingers on the windows and walls.

But when it comes to promoting my books, something needs to change. I need to sort it out. I need to work it out. I need a proper plan and I need to stick to it. Now, like I’ve mentioned before, I do all the right things, or at least I think I do. I pick up tips and advice all the time. I just don’t always find the time to follow through with them. I make great lists. I am a list sort of person. Lists are great, because without lists and remind-me notes, I would be living an even more haphazard life than I already am!

Just recently I signed up to a free on-line course by a successful author. Daily emails came through with tips on everything you can think of. Some of these emails contained links to join up to more courses, so I did, and one of these was a Book Launch course. No, I haven’t done it yet. I don’t have the time! I am sure I will get to it eventually, and I am sure I will make some lists of things I should be doing to promote my books. Maybe this blog post, this ‘plan’ will be the first step in me getting it together with all this. Well, I’ll aim for it.

So far, my approach to promoting my books has been sketchy, disjointed, back to front and upside down. I’m not joking. I have never done a book launch thing. Not sure how to. (Haven’t read those emails yet, remember?) I have never done the promo before the book release. Well, not really. Not unless posting on my Facebook author page counts for much, which I doubt. I don’t have a marketing strategy, and I don’t even know what one is. When I started all this two years ago, all I thought about was writing. To me, writing was, and still is, the most important thing. I learnt the hard way, like a lot of indies. Getting a book out there and patting yourself on the back for making a dream come true does not automatically guarantee you sales. Not even from friends and family. It is much, much harder than that. And I have learnt. And I have come a long way. Things have changed, and things are always getting better.

But! I still feel I am missing a trick. I see and hear other authors talking about their sales and I start to think; what the hell am I doing wrong here? How can I reach more people? I still feel like such a novice. It’s never too late for me to start better promoting the books I already have out there, but what better way to get my head around this marketing plan thing, than to start with a brand new book? In other words, try to get it right this time? So this plan will go into action as of now with my brand new book The Tree Of Rebels. This book won’t be released for some time as it is only in the third draft. But I can start the ground work now, right? Isn’t that what they say? And if it makes a difference I can then apply this plan to all future books!

So here is the plan. Tell me what you think. Tell me yours! Please feel free to comment. Let me know what else I need!

1) Write first draft (done)

2) Write second draft (done)

3) Send out to at least three beta readers (in progress)

4) Receive feedback/critique and start third draft – make better!(now in progress)

5) Fourth/Fifth/sixth – you know the score – until it is done

6) Arrange front cover (done)

7) Enter in competition to drum up promo (done already!)(noooo, this competition is now cancelled, so need another idea here!)

8) Write short stories inspired by the book to draw people in and get them interested in the whole book and post these on Wattpad and blog (in progress)

9) Post segments of actual novel on blog and share

10) Create Pinterest storyboard, make memes with quotes and images and share

11) Approach people for advanced reviews

12) Get the street team involved in promoting/sharing/reviewing in advance

13) Start a countdown to cover reveal on FB page

14) Sort out ebook and print book at SAME time so that both are available at the SAME time and people don’t have to wait ages for me to faff about getting prints done!

15) Announce a release date for both

16) Contact as many promo sites as can (free ones and pay for ones)

17) Do same with review sites

18) Create a release day event on FB and get other authors to guest and join in with q and a sessions and their own giveaways etc

19) Email everyone I know about release date and release event

20) Have release day event on day of release!!!


So ,what do you think??

Well, it’s an improvement on what I’ve done so far anyway. This feels more professional and organised, and when I forget what I am meant to be doing I can refer back to this post and remind myself. Thanks for reading, don’t forget to add your comments and suggestions re book promotions.

3 thoughts on “Book Promo Plan (Getting my arse into gear)

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