books

Who Is My Reader?

~ ChanAtkins ~ 2 Comments

One of the first pieces of advice I recall hearing when I started my indie publishing journey in 2013, was; ‘know your audience.’ It sounds so simple, doesn’t it? Know your audience, know who your reader is. Once you know who they are you can figure out how to find them, where they hang out on the internet, what social media they are likely to be on, what tags you can use to get their attention, who to market your books at and so on.

I remember struggling with this at the time though. And I’m still struggling now. Back then, I had written The Boy With The Thorn In His Side, Parts One and Two, but while it was with beta readers, I very quickly churned out The Mess Of Me. The two were written side by side for a while until eventually The Mess Of me won the race and was released first.

The Mess Of Me has a 16-year-old protagonist and is essentially a book about growing up and the many teenage issues that go with it. At the time though, I didn’t think of it as Young Adult or as being aimed at teenagers.  I just listened to the voices in my head, as I always do, and they were young.  I soon figured out that not categorising and marketing The Mess Of me as YA was foolish and ridiculous. I had to get my head around something then. Was I a YA author? Did I just write YA?

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I didn’t have a problem with this as I have never grown out of loving YA books, and although I read a lot of genres, I do frequently return to YA and always feel like I am coming home. The problem was the next book. Though also having a teenage protagonist, and dealing with teenage issues, it was far harder to classify. Partly because the teenage narrator grows up and becomes an adult, and partly because there are two narrators for Parts One and Two, and the second narrator is an adult. In my head, this book was never aimed at anyone. I just had it in my head and wrote it.

I’ve got to be honest, this has mostly been my approach since too. This Is Nowhere features a grown man, but every other chapter dives back into the past to when the character is a young boy and teenager. I always felt like this one was probably better suited to adults though, so I categorised it accordingly.

The Tree Of Rebels was the first and only book I wrote with a deliberate audience in mind, and I think I mentioned on here several times while writing it, that this made it the hardest book to write. It sort of altered how I felt about the book. It was like I was trying to write to please someone the whole time.

The Tree of Rebels

Since then, I returned to just writing what I wanted to write and not imagining the reader first. This is fine when writing, but presents all sorts of problems when the time comes to publish the book. What categories and keywords do I choose? How do I market it? What genre is it? How do I find the people who will like this book?

Elliot Pie’s Guide To Human Nature is a classic example of why I am still in such a muddle and still struggling to find my readers. It has a young narrator, but also an adult one. The adult themes, for me, make it more suitable for adults than teens, but Elliot’s day to day life and outlook are something that will more than likely resonate with young people. I still find it hard to describe the genre of this book. Definitely coming-of-age but also contemporary women’s fiction? Maybe even UpLit?

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With Parts One and Two of the new, revised The Boy With The Thorn In His Side series almost ready to be released, and Parts Three and Four being polished up in the background, my mind has once again returned to my elusive reader. 2019 will continue to be busy as I plan to release YA novel, A Song For Bill Robinson and possibly it’s almost finished sequel, Emily’s Baby. My list of novels is growing longer, but I still don’t know who my audience is. It’s tricky when you cross over so many genres. Most of my books cross into two or more, with psychological thriller, suspense, crime, coming-of-age, mystery and dystopian all regularly showing up.

So, who is my reader? What sort of person reads my books and likes them? I only have a small audience, so it’s hard to speculate. But I suppose really, my reader must be someone quite similar to me. I imagine them as slightly scruffy, or at least not terribly groomed and over bothered with appearances. They probably make an effort when they can, and they probably berate themselves fairly often about sorting out some kind of ‘look’, but it never really feels urgent to do so. They are probably young at heart. Stuck in the past, tinged with nostalgia, reluctant to admit and give in to adulthood. I think they are a music fan. They probably like all sorts. They’re not narrow-minded about it at all. They’ll listen to anything, but they have their favourite era of course, and their favourite songs. They see life in songs. Soundtracks are everywhere.

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What else? I imagine them as liking animals and nature. Not in a really obsessed, or professional way, just in that seeing a bird or a deer unexpectedly will really make them smile and have a better day. I think they enjoy being outside, all weathers too. Being outside makes them feel more alive.

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I think they are introverted but friendly and warm. A bit cynical and suspicious at times. Prone to the odd dark mood. Likely to panic about once a month about how the world is utterly doomed. But they always brighten up and soldier on. Despite being naturally shy, they are really interested in people, genuinely intrigued by them. They love a spot of people watching and love a character-driven book they can really get their teeth into. They are looking for stories about humans they can relate to and empathise with, and they are looking for characters to fall in love with, characters they wish were real.

They want to disappear inside a book and come out feeling different. They don’t want anything too formulaic or predictable. I think they are a bit of an eccentric at heart. They probably talk to themselves.

This is how I imagine my readers to be and I shall continue to do my best to try to find them. What about you? If you are a writer, do you know who your audience is? If you don’t know, does it make it harder to sell your books? If you’re sure of your audience, tell me about them. What are these people like? If you’re a reader, do you imagine yourself as part of a genre tribe, full of similar and like-minded people all connected by an appreciation of mysteries, or romance, or horror?

Please feel free to comment and share!

The Seeds that Sow a Book…

~ ChanAtkins ~ 4 Comments

As launch day for my next book, Elliot Pie’s Guide To Human Nature draws ever closer, (Friday 5th October!!) I thought I would write a post about the various things that inspired this particular novel. As always, it is never just one thing, but rather scattered seeds of ideas that take root and then somehow weave together as the process unfolds. And it was a particularly long process for this book. I worked on it, on and off, for over three years, which is the longest I have ever spent on one novel. I expect that’s another blog post for another day, but for now, here are some of the things that inspired Elliot Pie.

Current state of the world.

I wasn’t so much concerned with dissecting it, or even asking why it is the way it is. I was more interested in the question, is it getting worse? And of course, it’s human beings I’m really referring to, not the actual spinning ball of mud itself. Are people worse? Is human nature crueler and more destructive than it once was? When you look at the issues facing us today, it’s easy to consider that they must be. We have rising homelessness, poverty, increasing inequality, fascism on the rise, endless wars, plastic pollution, and climate change and environmental destruction on a devastating scale. It’s not hard to see why some people think we are simply doomed. That it has all gone too far. That there is no turning this around. End days are upon us. It’s Elliot’s mother Laura who feels this genuine fear in the book, and if I’m honest, I think her character’s fears are exaggerated versions of my own. Like most people, I have days when the fears consume me. It simply feels like the world has never been a more dangerous place. This is a question Elliot asks repeatedly throughout the book. Is this the worst things have ever been? Or have they always largely been the same? Or is it actually not as bad as we think? It was my constant pondering over these questions that inspired the journey Elliot would go on in the story.

Human Nature.

Human nature is something I think about a lot. What makes some people kind and good and gentle, and other cruel and destructive? This is something both Laura and Elliot consider throughout the story. Laura is a cynic. She’s been hurt too many times and has no faith left in people. She genuinely feels that the majority of people are cruel and selfish. She feels utter despair when she watches the news every evening, and can’t understand why other people do not seem to be as upset and depressed as she is by the horror stories. Elliot, on the other hand, is an optimist. Part of this is obviously his young age. At twelve, he has yet to see the worst of human nature, unless you count his increasingly disturbing altercations with Spencer Reeves at school. Elliot is curious about Spencer and wonders what makes him get up in the morning and decide to bully people. He wants to prove to his mother that most people are good and don’t want to hurt you.

Strangers. 

This may have been the seed that started it all. I’m an introvert but I’m endlessly fascinated by people. I always have been. Even as a child, I preferred standing on the edge, listening and observing. I was always watching people and wondering about their lives and their motivations. I didn’t want to talk to people or interact with them. Even now, I probably hold most people at arms length. But I am curious about them, and in particular, those people you never see again. Glimpses through car windows, strangers that pass you on the street. People you speak to in a shop, in the bank, at the park, and then never ever see again. I always wonder about their lives and in the absence of knowing, I make one up for them. It’s this curiosity about strangers and their lives that inspires Elliot’s plan to help his mother. If he can befriend strangers and prove to his mother that not everyone is bad, then maybe he can encourage her to leave the house and start to live her life again.

Family.

To be honest, I think all of my books are inspired by the complexities of family life. It’s another aspect of humanity I find compelling. In this particular book, Elliot is an only child born of a one night stand. His mother, who has never had any luck with men, has now sworn off them for good. She never planned to be a mother and has never found it easy. This is perhaps because she is haunted by the relationship she and her brother Liam had with their father Pat, a man who in death is glorified by their mother Diane, but was a far darker presence in their lives than she will admit. Families are complex structures, simmering with resentments, jealousies, guilt and longing. I often think that at the heart of every human’s insecurities and woes, is the desire to be accepted and valued by their family. If a person never felt either, they inevitably struggle in life one way or another. Laura’s family secrets begin to reveal themselves as the novel progresses, and her attempts to unravel the past and understand it, are part of her own healing process. In truth, she had her own plan to get better all along, but as this is kept from Elliot, he has no idea.

Mental health.

Again, I think all of my books deal with mental health issues one way or another. From eating disorders and self-harm to depression and suicidal thoughts, I think I’ve explored them all at some point. In this book, Laura suffers from agoraphobia, and we eventually discover that her brother Liam, who is missing, once attempted suicide. On the surface, an extrovert and a clown, Liam has his own hidden scars, and at the start of the book, we learn that he has disappeared after a series of tragic events, including the stillbirth of his child. This tragedy has obviously had a huge impact on his mental health and on those around him.

Hope.

This book explores some upsetting topics but Elliot is the optimist, carrying the light. He’s determined to help his mother, find his Uncle Liam, and learn something about human nature as well. He also feels that as a member of the younger generation, he will not give up on this world just yet.

Nature.

This was also a major theme in The Tree Of Rebels, and as these two books were written and worked on during the same time period, it’s no wonder that it crept into Elliot Pie as well. It’s mainly explored through the character of Frank, an elderly man who feels we have all become too far removed from nature. And as Laura locks herself away in her home for safety, Elliot begins to explore the great outdoors, riding on his bike from one area to the next, discovering new places and people. He begins to feel the opposite to his mother, and feels the urge to be outside as much as possible.

 

So, there you have it. The themes that weave a plot together. The interesting thing about themes and ideas is that you not always aware they’re there until after you’ve written the book. I know one of my earliest thoughts about this book was that I wanted to write a book about a boy who felt intrigued by strangers and wanted to follow them. This obviously led to questions. Why was he so intrigued? What was it about his own life that drew him to strangers? And the rest began to unfold as I wrote it. Funny how all those little seeds get planted along the way and grow into a book.

 

 

 

 

 

 

 

 

 

 

 

Summer Blog-a-day 2018 – Extract from my next release!

~ ChanAtkins ~ 2 Comments

I am so sorry I am late putting this up! I agreed to take part in the Summer Blog-a-day 2018, courtesy of the lovely Kay Macleod and today is my day! I’ve decided to post the first chapter of my upcoming release Elliot Pie’s Guide To Human Nature, which will be coming out with Pict Publishing in October. I hope you like it!

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Elliot

 

I think the men started it all. My mother going downhill.

She didn’t have much luck with the men, and this was a fact. According to my Nan and Uncle Liam, she kept picking bad ones.

She used to be able to laugh it off.

You live and you learn, she would say, got to kiss a few frogs before you find a Prince.

The more I thought about it, the more I wondered if it had all started with the men. There had been quite a few bad ones in a row, the first being my father, who had not hung around to see me be born.

I scribbled the men into a notebook to help me remember;

-my father

-the one who beat her up downstairs when I was in bed

-the one who came home with her from the pub

-the one who stole her purse

-the one who cheated on her with three other women

I didn’t really know any of them. I hadn’t even seen the one who beat her up. He’d just been a voice in the hallway, murmuring while she giggled.

Then one night, his voice changed. Light and fun turned into husky snarling. High pitched at the end of his sentences, like his voice was snapping into pieces. There were thumps and bumps, gasping and scrabbling. The man spoke to her in a low, mean voice and then slammed the front door behind him. I got out of bed and started across the landing but she called out; No! I’m okay! Don’t come.

The second one wobbled home with her one night after closing time. I’d sat with my back against my bedroom door to listen.

Seen you about. Liked you for ages.

Didn’t think you’d look at me twice!

You’re lovely, you are. All woman!

She broke down on him not long after the glasses clinked.

So bloody fat, aren’t I?

No, no, you’re all right, you’re…

Who am I kidding? Probably had a bet with your mates, didn’t you? Taking the piss out of me!

She went on for a while, having a go at him and accusing him of things. And then he left, quietly.

Next was the one who stole her purse. Apparently, she’d given him her number the night before, so he turned up on the doorstep to try his luck. She came running up the stairs after he’d left. She woke me up shrieking; he’s robbed me! He’s robbed me! That shitting little bastard! She sat with me on my bed, red-eyed and shaking.

‘God, I can’t believe what a bloody idiot I am, Elliot! What a pushover! Robbed my purse! My bloody purse! Jesus Christ, what is wrong with people? Why do they go out with the sole purpose of hurting someone else?’

She left it a few months before she latched onto the next disaster. It went well for a few weeks, until she got a phone call from a woman claiming to be his girlfriend. It all kicked off after that. There was screaming and shouting and things getting smashed. That was the same night I started watching the house opposite ours. The one with the old lady and the two striped cats. It was the cats that caught my attention. Crying and mewling to be let in, day and night. Why didn’t the old lady let them in?

The next morning my mother had come to a decision.

‘I’m giving up men,’ she announced over breakfast. ‘That’s it. That’s final. They’re all the bloody same. I was right all along, wasn’t I? That’s it. No more.’

‘Have you seen that old lady across the street recently?’

Me changing the subject pissed her right off. No, she hadn’t seen the lady, what bloody old lady? Hadn’t I listened to a word she said?

But I couldn’t stop thinking about the cats. That night I could still see them sat on the doorstep waiting to be let in. I watched them for a while before lying back down and picking up my notebook to hold open on my chest.

My bed was under the window and I liked to sleep with the curtains apart and the window wide open. I liked to lie there like that until the cold night air had completely numbed the tip of my nose. I could never fall asleep until the outdoors had drenched me in cold. Once I was cold enough, I got under the duvet, pulled it over my head and fell asleep.

Just then, there was a tap on my door and my mother came in. She shuffled in, tugging the sleeves of her pale blue jumper down over her hands one at a time. I always felt a slight sinking in my belly when I looked at my mother and realised that we were complete opposites.

I was tall for my age, with a shock of thick black hair, and deep brown eyes. My mother was five-foot two and apple shaped. Her hair was pale yellow and when loose, hung limply over both shoulders, where she would often reach up to tug at the ends. I thought she was pretty. Her face was round and flat, her eyes pale blue and framed by blonde eyelashes. Her lips were like a small pink flower. I longed for the smack of them against my cheek, but she had never been a kissy sort of person.

I wished we looked alike. I wished that people would say how like my mum I was, instead of wondering if my dark skin meant I was adopted. I’d never heard anyone say that I had my mother’s eyes, or nose, or lips. It made me sigh when she walked into the room, and as her shoulders slumped with her own sigh, I wondered if she felt the same disappointment and sense of disorientation whenever she looked at me.

Perhaps if I had looked like her just a little bit, then the differences in our personalities would not have felt so obvious either. I forced a smile as she approached my bed, wringing her hands and frowning as if everything perplexed her. I couldn’t help glancing at her short legs, before gazing down at the long ones that emerged from below my barrel chest. My Nan told me I was still growing into myself, and that I was not a finished product yet. I hoped she was right. My long thin arms and legs made my chunky middle look out of place. You’re a beautiful boy, Nan was always telling me, but that’s not what the kids at school said.

My mother spotted the open window and scowled.

‘Close your bloody window! You’ll catch your death!’

‘Mum,’ I sat up. ‘The house across the close has had its lights on for weeks now.’

‘So, what? What are you spying for?

‘Mum, she hasn’t let her cats in either.’

‘What are you on about? What bloody cats?’ She came to the window, crossing her arms over her chest.

I leaned forward on my knees and pointed. ‘There. Look. She hasn’t let them in and her light has been on for two weeks. Maybe longer.’

She shook her head, distracted. ‘Look, I had a phone call…’

‘Do you think something has happened to her?’

‘Elliot, listen to me a minute. I need to talk to you about something.’

But she didn’t sit down, and she didn’t touch me, so I continued to stare at the cats and suddenly I didn’t want to look at my mother at all. She had the same look on her face that she’d had when she told me Uncle Liam’s baby had died. I didn’t want anyone to have died, so I just concentrated on the cats.

‘I’ll go and knock in the morning,’ I said with certainty. ‘Make sure she’s okay. Maybe she went on holiday and someone is supposed to be feeding them but they forgot!’

‘Can’t you even listen to me?’ she snapped then, stalking briskly away from the window. ‘Is it too much to ask? I came up here to talk to you! Do you even care?’

She didn’t give me a chance to answer before she flounced off. I felt bad after that, but at least I could be sure that no one had died. She would have said so, wouldn’t she?

When she was back downstairs, I tried again to put my finger on what was different about her. The red eyes, for instance. She never used to cry as much as she did now. The stalking about and walking away and starting conversations but not finishing them. That was another thing. I gazed at the list in my notebook. Five bad men.

Did it start with the men? Or was there something before that? Maybe I had just not been paying enough attention. And now I needed to help her. I needed to do something. I felt like it was just on the tip of my tongue, at the back of my brain, teasing me.

I wished Uncle Liam was still around to ask for advice. Uncle Liam had moved in with us six months ago, but he’d gone off recently to clear his head. He would be back soon, because we still had his car and his dog Tizer. I decided to embrace the fact that it was going to be up to me alone to work out how to save my mum.

Ssh…I’m Hiding

~ ChanAtkins ~ 14 Comments

Lately, I’ve felt like I’m in hiding. Running away. I keep attempting to stand still and face my demons but it doesn’t last for long. Every now and then I give myself a good shake and even come up with a plan…but they tend to be short-lived and easily shirked. So, what is it I’m running from? What terrible thing have I been hiding from lately? Burying my head in the sand of my writing in the hope it will just go away and leave me alone?

The answer is book promotion.

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The reasons are these;

  1. I’ve got too much to write. I’ve written about this lately in The Return of the Voices (and the nervous stomach) I won’t bore you with how many projects I am working on or have in progress at the moment, but I will say they are all moving on. They are all coming together. But I’ve never given myself a workload quite like this one…I just don’t have time to fit book promotion into my daily life. Or so I keep telling myself anyway. I just want to get these books done.
  2. Touched on above, there is just not enough time. There are the books I am trying to get ready for release, and then there is my writing business, Chasing Driftwood Writing Group which is quite rightly taking up more and more of my time. I’ve got two big projects I am trying to get funding for, plus the regular writing groups and workshops to prepare for, plus just the day to day running of a company, which is all very new to me! Then there’s the four kids and house and garden and pets…Book promotion just doesn’t get a look in!
  3. I’m bored of it. I do go through phases where social media and book promotion bore me intensely. I do love my blog and my Facebook author page, but that’s where the love ends. I tend to post more pictures of dogs and kids on my Instagram, often completely forgetting that it’s a business account to be used for selling books! I go onto Amazon and check for reviews and know I should send out some Tweets and so on…but it’s boring. I’m bored of it.
  4. I can’t afford it. Obviously, social media is free to an extent, and blogs and websites but pretty much everything else costs. Even your Facebook author page can be a cost now, requiring you to pay to boost posts to reach people who have already liked your page. And all of the worthwhile book promotion sites cost big money. I just don’t have it.
  5. It doesn’t work. As you can tell, I’m feeling a bit cynical about it all at the moment! I’ll probably feel differently in a few weeks time. I think I’m one of those indie authors who is still fruitlessly searching for the holy grail of effective book promotion. I think I’ve tried everything they suggest. Starting a blog, posting regularly (okay I flagged a bit recently but I seem to be picking up again now) running a Facebook author page, Twitter, Pinterest, Instagram, setting up email newsletters, Street Teams, discounting books, holding giveaways and events and competitions. And I’ve tried paid promotions many times and not had any success. I truly believe the answer is not simple and the one thing you think will work, does not exist. It’s a marathon, a platform you build over years of hard work. If I thought posting daily tweets and quotes from my reviews got me sales, I’d do it more often! But I’m pretty sure nothing much has worked so far…
  6. I’m jaded with it all… Yep, I’m tired of the whole thing. Hence, my efforts to find a publisher for my last novel The Tree Of Novels and next release Elliot Pie’s Guide To Human Nature. Self-publishing can be a lot of fun, but it’s hard work with not a lot to show for it. And I’m well aware that authors signed to publishers also need to good at marketing themselves and their books and also have to endure the litany of promo related stuff I mentioned above…but oh how nice it would be to have someone do it all for me! So I could just write!!
  7. I’m out of ideas.  This is a big part of the problem, and I’ve been here before. Therefore I do know that I will eventually come out the other side of this standoff with fresh ideas and enthusiasm for promoting my books. I’m just feeling so lethargic about it at the moment, I can’t muster the energy. I’ve sort of given up on sales and reviews and just thrown myself into the actual writing. I’m addicted to the writing, you see. It’s the one thing I want to do passionately every day. The one thing I would choose above almost anything else in this world. I feel annoyed when I have to do other things! I turn on my laptop in the evening and I don’t want to think about promoting my books, I just want to start writing…
  8. The writing wins...Yep, at the moment anyway, the writing just wins every time. the odd tweet, the odd share of a review, the odd book selfie even, but that’s it. I want to be writing, I need to be writing, I can’t rest until this current workload is shifted.

So, that’s where my head is currently at when it comes to the marketing and promotion of my books! I am ashamed to admit that I have been utterly crap at promoting my books for a fair few months now. There are so many things I could do to remedy this, and I will. Starting maybe with a piece of paper stuck to my wall beside my laptop…A piece of paper with weekly goals and daily goals. A piece of paper with a blank space there for any bright ideas I pick up while online.

What do you think, fellow readers and writers? Any hot tips? As a writer, how do you go about promoting your books? What works and what doesn’t? Do you go through slumps where you would much rather hide from promotion and just get on with the writing? Or do you enjoy marketing your books and finding your audience?

What about you readers? What sort of book promotion works for you? What has drawn you to look up certain authors or pick up a certain book!

I’d love to hear your thoughts on this so do please feel free to comment and share…