Indie Survival Kit
When I first started out as an independently published author in 2013, I had no idea what was going to happen. I had no idea what I was doing, and it took me a long time to figure out what I needed to know. There is a lot of help and support out there for indies, if you know where to look, but it’s very difficult to find the time to research, when you are already spending a lot of time writing. With this in mind, here is an Indie Survival Kit. A list of things you will need! Imagine you are about to pack a bag and start a long, unknown journey. These are the things you might need to pack.
The Right Attitude.
You need grit, determination and self-belief. You need to believe your story is worth telling, and that you have the skills to tell it. You will need to grow a thick skin, and become good at self-promotion. You might wish you could just sit at home writing and not have to bother with the rest of it, but you can’t. Not if you want to succeed. So roll up your sleeves, open up your mind and get working.
Surround yourself with like-minded people. Become part of the author community. Read other authors and reach out to them, connect, support and join forces, as together you are stronger. It’s not all about you, and if you think it is, you won’t get very far. It’s amazing how supportive and helpful other author’s can be, so make sure you are involved. Invite authors to post on your social media pages, or on your blog or website, and offer to do the same for you. Interviews are always very popular and interesting to both writers and readers!
Social Media Checklist
Have you signed up to at least three social media sites? One of these should be your blog/website. Do you blog regularly? At least twice a month, although ideally more? Are you visible on social media? Do people know who you are, or have they forgotten about you because you haven’t posted anything interesting lately? Has Facebook assumed your fans are bored, and has unliked the page on their behalf? Keep things fresh and fun, start debates, run contests, let people know about your struggles and successes, link up your sites to save time, share articles of interest and so on! Do this daily, as much as you can and don’t neglect it.
Seek them out. Go after them. Don’t just rely on friends and family, or on the assumption that readers will remember to review. They rarely do. Go to review sites, and be prepared to pay for some and to be put on waiting lists for the ones that are free. The same applies for bloggers. Research them, make lists and do this weekly to build up those reviews. Remember that reviews help your book move forward; they encourage readers to buy and they convince Amazon to take your book more seriously.
Keep your skills up to date. Join writing groups online and in real life. Take courses. Udemy and FutureLearn are great sites that often have deals and freebies, so grab the offers when you can. Keep your skills sharpened and work to constantly improve your craft.
Be patient, but work on growing your fanbase at all times. Use your blog, Wattpad, Street Teams and social media sites to interact and connect with readers. Ask their opinions, share sneak peeks, freebies and competitions, share your ups and downs, your decision making processes and so on. Stay positive and upbeat. They will feel like they are on the journey with you. Offer free samples and short stories at the back of your books, or on your blog.
Look for free or cheap to help keep costs down. Canva.com is a great site for graphics and posters. You can create social media graphics, memes, posters, leaflets and even ebook covers on there. iAuthor is free, and is a great way to find the readers who are looking for your type of book. You simply add your books to the extremely diverse ‘themes’, or even make up your own. Wattpad is free, and is a great way to find readers and get feedback. Fiverr is a site where you can pay people as little as $5 for file conversions, artwork and more.
Follow the right people
There are so many great sites and pages out there for writers, it’s hard to know where to start. But do start. Follow organisations that will provide you with the information you need, so that you do’t have to go looking for it. The Alliance of Independent Authors, Author Unlimited, Writer’s Digest, The Writer’s Circle and Positive Writer are just some of the many pages/groups I follow to pick up tips and up to date information on the writing world.
Find other ways to make money out of writing. Ads on your blog, sending articles to sites who pay, short story submissions and competitions are all great options. You can also get paid work as a book reviewer. There are so many sites popping up now to provide reviews for indies and these sites also need reviewers! Offer editing and/or formatting to other indies, or even front cover design, graphics and art work if you are up to it. Many writers also make additional money by going into schools to run workshops, or by offering workshops to other writers. You can also do this online and sell the content. Copy writing, ghost writing, ad writing, all are other ways to pick up income through writing.
As an indie, you will more than likely have a love/hate relationship with the promotion of your books. You know you need to do it, but you don’t know how. You know you must figure it out in order for readers to know you exist, but all you really want to do is write. I think the sooner you get to grips with promotion and accept it as part of the deal, the better. It can even become fun. Your blog for instance, should be fun. After all, it should be your little stage, your platform to talk about anything you want to talk about. Again, social media should be fun, and it can be if you engage with it and make time for it. Set aside one day a week when you concentrate on promoting your books. I advise setting up a website/blog early on and making sure it is as professional as possible, after all it may be the main landing point for readers interested in your books. Everything else can come from here; your links to social media, links to your books and your style of writing itself. Set up a subscribe by email button, and another button that collects emails for a fan newsletter. Do this as soon as possible so that you can start building an email list of people who are genuinely interested in your writing. You can then treat them to freebies, sneak peeks and special events and you are on the way to building an audience.
These suggestions are all simple and relatively cheap, and they are all things I wish I had known before I started.