Indie writers, if you’re anything like me, you ask yourself the same question on a regular basis. It looks a bit like this;

I’m sure my family think I am mad. None of this really pays off, let’s be honest. My husband chuckles when I declare I am going onto the laptop to ‘work’. He thinks I am crazy for giving myself so much stress.After all, it’s not like I have a boss breathing down my neck! I don’t actually have to do any of this, do I?

He can’t understand when I announce that ‘I have a lot to do tonight’. To explain, it usually goes a bit like this; ‘I’ve got to finalise the short story for the newsletter and I’ve got to fiddle with the template, plus I’ve got to share the newsletter link to my page before it goes out, so I can try to pick up a few more subscribers, then I’ve got to go over this week’s blog, because that goes out tomorrow and I haven’t added images yet, and I’ve really got to start hitting some book review blogs and I’ve really got to start submitting to some competitions, but I’ve got to finish this book too, and plan this other one…’

And I’m sure he’s thinking; um no, you don’t actually have to do any of that. You could have a night off and watch TV or something.

Indies, I’m sure you can relate to how I feel when I regularly ask myself; what the hell am I doing? Why am I doing this? Why am I writing another short story to add to another newsletter than only 19 out of 34 people will even open, and out of those 19, only 2 will go on to open the file and hopefully read the story? Why am I sharing my thoughts, my progress and my blog posts to Facebook so that it can show them to only 23 people out of 1027? Why am I asking for reviews when I might as well be banging my head against a brick wall? Why am I writing a book when the ones I have released already barely sell? Why do I constantly feel like I am fighting a losing battle? Why am I forever looking for the holy grail of ‘making it’ as writer? Will I even know it when I find it? Why the hell am I doing this to myself?

I think it’s common to feel thwarted, frustrated and downhearted as an indie writer. You constantly swing between feeling like an outsider, and feeling proud to be doing it your own way. You feel like you have something to prove, when surely having a nice, fat traditional publishing contract, would be all the proof you’d need? As an indie, you keep one eye on the sales, you pester and beg for reviews, you enter competitions, and do all you can to promote without becoming an annoying spammer. You lose yourself in social media, and it is all for your books. Sharing interesting writer advice to Twitter, pinning funny writing quotes and making storyboards for your books on Pinterest, running events and giveaways on your Facebook page, and starting an email newsletter to try to gain a decent, loyal following. You do it all, don’t you? And wonder when on earth it’s going to pay off…

How do you know when you have succeeded? How do you measure achievement when you’ve chosen the indie path?

Maybe it’s enough money to live on, or to at least pay a few bills. Maybe it’s some level of fame, recognition or critical acclaim? Maybe it’s wonderful reviews, or just a nice, steady trickle of sales? Maybe it’s just becoming a better writer.

Sometimes I have to stand back and force myself to ask some awkward questions. What if I never sell lots of books? What if I never get the amount of reviews they say you need to get Amazon on side? What if I never win an award? What if I never get any recognition or any level of success?

Would I stop doing it?

No.

Never. And when I remember this, I think, fuck it, and keep going.

And what is success anyway? Yes, more reviews, more sales, an award or too etc, would all be lovely. Of course they would. They would make it all worthwhile. They would help justify the hours, the blood sweat and tears and sanity invested in all this. They would help alleviate the crippling self doubt and the gloomy, why am I bothering days.

But you can measure success in other, smaller ways too.

Such as, where was I a year ago? Or two? How about six?

Well, six years ago I was still working on the early drafts of The Boy With The Thorn In His Side, having dragged it out from the dusty suitcase under my bed where it had been living since I last worked on it aged 16. With my then youngest child starting school, I’d felt the strongest urge ever to get writing again, as that book had just never stopped talking to me.

In the years that followed that decision, I’ve published four novels and one short story collection. I’ve finished two more novels and am working on getting them released soon. I’ve started a Facebook author page and slowly but surely reached over 1,000 likes. I started this blog which also has over 1000 lovely followers. I’ve had many articles about writing published by Author’s Publish. I’ve fallen back in love with writing short stories. I’ve started my own writing business, Chasing Driftwood, running adult writing group and children’s creative writing workshops. I’ve been asked to run several workshops for children and adults by the Dorset Writer’s Network. I’ve become a reviewer for Underground Book Reviews, where I actually get paid to read books! There is so much more I want to do too, such as working regularly with schools, running workshops for aspiring authors and after school writing clubs. I want to write all of the books in my head! And if that’s not the main motivation for all of this craziness, then I don’t know what is!

Plus, I have a confession. I do moan, I do lose heart, I do get frustrated and I do have ‘I’m just gonna’ give up’ days, but do you know what? The truth is I actually enjoy all the craziness that goes with being an indie. I’m proud to be doing it my way, I’m proud to be learning from my mistakes, I’m proud to be getting stronger and more confident, I’m proud of the sales and reviews that I have, and the messages from readers. And as for all the other stuff; Pinterest, tweeting, author page, email newsletter…yeah, I have to admit it is all quite fun. Admit it!! It is fun!! Plus, writing blog posts, learning how to master social media, attempting articles and short stories, will all help make you a better writer. You may be doing them for promotional reasons, but the process is going to help your writing in the end, so that’s a win-win!

Now, over to you, fellow Outsiders. How often do you feel like quitting? How do you really feel about being an indie? How do you measure your own success? Do you enjoy all the promotional activities that go with being an indie, or are they a curse? Please feel free to comment and share! 🙂