Books start off as a wholly private thing. An idea, a spark, a what if? A character, a voice, a problem. All in the author’s head. Swirling around, mixing and sloshing, growing and evolving and swelling until finally it all bursts out. Into notebooks, into notes saved on mobile phones, into character bios and storyboards and plot outlines and research. And then, word by word, page by page, into an actual book. By this time you might be sharing bits here and there. You might be talking about the plot with other people, or asking for advice. But in the beginning, it’s entirely private.
Then comes the day you hand it over to carefully picked beta readers. You wait and dread and hope, and then take a deep breath when you start to digest their inevitably and wonderfully critical feedback. You work on it again and again and again.
Until the release day looms. That first spark of an idea, that grew and moulded itself into an actual book, is as perfect as it can be and finally, it’s time to say goodbye. And I always forget just how scary this is. Handing over to beta readers is hard enough, but usually, they are people you know and trust, and you know the book is not finished and still needs more work, so it’s easier to take the criticism.
But after release day? The public have your book in their hands! And hopefully, they are going to read it, react to it and possibly review it. Scary stuff. There’s an element of wanting to avoid this, though obviously, we write to reach people, to pass on stories and lives and messages, however, there is no denying it’s hard to say the final goodbye. Good luck out there book baby, you are on your own now.
Here are my top tips for surviving release day;
- Whether you’ve arranged a physical launch or an online one, or something far quieter, ensure you’ve done all the hard work days before it kicks off. So blog posts, interviews, early reviews and graphics are all organised and ready to go. You’ll be nervous enough on release day and don’t want to be rushing around putting last minute things together.
- Enlist some fellow author friends to help you on launch day. They’ve been there, so know how it feels! You could ask them just to help share and Tweet your book link and reviews, or you could go further and ask them to co-host your event with you. Safety in numbers, plus you might need the moral support!
- Have another project on the go. Releasing a book and finally saying goodbye to it can make you feel a bit flat. I like to have another project already on the go to take my mind off the one leaving home. You can spend release day promoting and squeeze some fresh new writing in as well.
- It’s never too late to fix typos. Lingering typos are a constant fear. You’re sure you’ve got them all, mopped them all up on the millions of times you’ve gone over your book, but you know full well they can still creep through. But the great thing about indie publishing is that if some kind soul lets you know they found one, you can quickly amend it, republish and no one else need ever know!
- It doesn’t have to be goodbye forever. Part of you is so glad to get this book released, to finally have it done and out of the way, but another part of you feels a bit like your baby is leaving home and never coming back. Not true. You’ve still got to promote the book and that lasts forever. You can revisit the characters and the plot any time you want with extra short stories, character interviews and so on. You can even write a sequel or make it into a series…It doesn’t have to be over!
- Goodbye to one book makes way for the next. It’s hard to concentrate on the next book when you are waiting for one to move on. Once it’s gone, once it’s fully out there, you can breathe a sigh of relief and start paying proper attention to the next ones waiting to be written!
- Make sure you have some wine in to celebrate. Or whatever takes your fancy, Release day can be pretty exhausting, followed by a flat feeling and feelings of anxiety about how readers will react. Take deep breaths and have a drink or two to calm your nerves and celebrate what you have achieved.
- Enjoy it! Release day is scary and somewhat emotional, but don’t forget to have fun and allow yourself to enjoy it. It is your special day after all, and one you have worked amazingly hard for!
I’ll be saying goodbye to Elliot Pie on October 5th, but you can pre-order the novel right now here on Amazon, for just 99p! This is a special pre-order price and it will go up on release day! So grab your bargain copy right now and don’t forget to leave a review afterward to let others know what you thought!